RIYADH: The General Authority for Entertainment (GEA) launched its “Entertainment Pioneers” program, in partnership with the Initiatives Center at the Prince Mohammed bin Salman bin Abdulaziz Foundation (Misk).

The program aims to prepare citizens, and especially fresh graduates, to work with the most renowned international companies in the field of entertainment, to gain experience, develop their skills in the field, and enable them to integrate this sector and contribute to its development and prosperity.

The program is part of GEA’s strategy to develop the sector of entertainment in accordance with the best international standards, and to provide it with qualified national competencies in this field, to meet the objectives of the Quality of Life program, a basic part of the Kingdom’s Vision 2030.

The first stage of the program will kick off in collaboration with a leading American entertainment company that employs 44,000 people worldwide, and that has a record of more than 30,000 entertainment programs and 100 festivals, with its sales surpassing of 500 million tickets per year.

In addition, various international companies are participating in the event, in order to train Saudis in the tasks of planning, organization and management of entertainment programs and projects.

As part of its plans to develop and increase the size of local content in the entertainment sector, GEA is launching several other initiatives to train Saudi cadres develop their skills, and to integrate the job market especially in small and medium enterprises in the field of entertainment.

For registration a webpage was set on the link: https://misk.org.sa/fellowship/services/live-nation/