Esam Al-Nahdi,  founder and CEO of Saudi Arabia’s first and leading digital banking platform

Updated 06 May 2019
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Esam Al-Nahdi,  founder and CEO of Saudi Arabia’s first and leading digital banking platform

Esam Al-Nahdi is founder and CEO of Riyadh-based HalalaH, Saudi Arabia’s first and leading digital banking platform. 

Prior to HalalaH, Al-Nahdi founded multiple entities in the trading, retail and technology fields.

Before starting his entrepreneurial journey, he worked in the banking sector, in both credit and investment banking, including in Banque Saudi Fransi, Venture Capital Bank and Arcapita.

Al-Nahdi has a bachelor’s degree in economics and finance from the UK’s University of Surrey.

Recently, Al-Nahdi addressed the Financial Sector Conference held in Riyadh. Thousands of delegates took part, including ministers from the finance, economy and strategic ministries, as well as leading policymakers from capital markets and the investment and insurance industries.

During one of the sessions, he spoke about entrepreneurs and the different stages of their businesses, from starting up through to expansion. He also talked about the commitment, skills and efforts required to succeed.

The conference is part of the Financial Sector Development Program (FSDP), itself a part of Saudi Vision 2030. The FSDP is one of 12 executive programs launched by the Council of Economic and Development Affairs (CEDA) to achieve the objectives of Vision 2030.


‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

“The Joshie-Man” and his father Dan Harris in the courtyard of the Prophet’s Mosque in Madinah. (Supplied)
Updated 02 February 2026
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‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

  • Dan said he was very impressed by Saudi hospitality and that his family was warmly welcomed
  • He said being in Madinah exposed him to the true diversity of Islam

LONDON: A British autistic and non-verbal boy who has been visiting UK mosques and distributing cakes to promote solidarity amid an increase in far-right support in the country has taken his message of love to Madinah.

Joshua Harris, or “The Joshie-Man” as the 12-year-old is known to his social media fans, has handed out hundreds of his baked goods to worshipers at mosques in major British cities over the last few months.

The “Cake not hate” campaign came about after an Islamophobic attack on a mosque in his home city of Peterborough in October 2025.

Harris and his father visited Masjid Darassalaam, the mosque that was targeted, with cakes that the boy had baked and distributed them to the congregation soon after the attack. Since then, Harris has visited dozens of mosques in the UK.

On a recent trip to the Middle East, he and his father visited Madinah. In a local twist that pays tribute to the holy city’s famous date varieties including ajwa and ambar, Harris handed out dates to people in the courtyard of the Prophet’s Mosque. The “Cake not hate” campaign became “Dates not hate” for Saudi Arabia.

“He was greeted really, really warmly. There were some really touching moments where people were kissing his hands and his head. It was really lovely,” his father, Dan Harris, said.

Dan, the founder of global charity Neurodiversity in Business, said being in Madinah exposed him to the true diversity of Islam.

“We met people from all around the world. It was amazing. It’s like the United Nations there, you get people from different countries and it just goes to show you that the Muslim community, or the Ummah more generally, is not a homogeneous group,” he said.

“We saw people from Tajikistan and Uzbekistan and it was really interesting for us.”

Dan said his visit to Madinah, considered the second holiest city in Islam after Makkah for Muslims, was “profound and life-changing.”

He added: “I would say it’s my favourite city in the world due to the peace and tranquillity I felt there.”

Dan added that he was very impressed by Saudi hospitality: “Everywhere we went, people were taking down my number and insisting that we come for dinner, insisting they pick us up from the location. They were extremely attentive to Joshie as well, making sure his needs were met. We felt a great sense of welcome, something Saudi Arabia is known for.”