Souq.com rebranded as Amazon in UAE

The multinational e-commerce giant bought Souq for $580 million in 2017, its first venture into the Middle East. (Screengrab)
Updated 01 May 2019
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Souq.com rebranded as Amazon in UAE

  • E-commerce giant bought Souq for $580m in 2017, its first venture in the Mideast
  • Service remains unchanged in Saudi Arabia and Egypt

DUBAI: The Middle East online retail site Souq.com has been rebranded as Amazon.ae in the UAE, according to a company announcement.

Multinational e-commerce giant Amazon bought Souq for $580 million in 2017, its first venture into the Middle East. 

Souq now redirects to the new Amazon site when accessed in the UAE, although remains unchanged in Saudi Arabia and Egypt, according to press reports. 

 

Customers in the UAE are presented with a statement issued by the company’s co-founder Ronaldo Mouchawar.

“Today marks a proud day for Souq and Amazon, a day that we have been working toward since the two companies came together in 2017,” Mouchawar, the newly appointed vice president of Amazon MENA, wrote.

“Amazon.ae brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers. Our combined team in the region has grown to over 3,600 employees … we will continue to grow our product range, ensure great prices, and provide a convenient and safe shopping experience.”

Amazon.ae features over 30 million products from local and international businesses, including products previously available on Souq, and 5 million products from Amazon US, the company said. 

Arabic language has been introduced to both the mobile app and website “for the first time ever at Amazon,” the company said. 


Egypt rules out new energy costs as IMF reviews advance 

Updated 10 sec ago
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Egypt rules out new energy costs as IMF reviews advance 

RIYADH: Egypt’s government said it will impose no new burdens on citizens in the energy sector, including petroleum and natural gas, as it moves toward the final year of its economic reform program with the International Monetary Fund. 

Prime Minister Mostafa Madbouly said the targets agreed with the IMF through the end of the program “do not relate to anything that affects the Egyptian citizen,” seeking to counter speculation about additional austerity measures. 

Speaking at the weekly press conference following a cabinet meeting in the New Administrative Capital, Madbouly said the IMF has completed the fifth and sixth reviews of Egypt’s reform program.    

A Facebook post on the official Egyptian Cabinet Presidency page stated: “The Prime Minister explained that the IMF program will end within a year from now, noting that what has been done during the current stage is to follow up on the targets of the fifth and sixth reviews, in addition to agreeing on the targets of the two remaining reviews in the program, the seventh and eighth, which required more effort on the part of the Egyptian government to reach an understanding with the fund on the targets of these two reviews.” 

Madbouly said IMF assessments praised Egypt’s stabilization efforts, citing improved balance-of-payments indicators and a narrowing current-account deficit despite external shocks.  

He pointed to stronger non-oil exports and fiscal performance, including a primary surplus of 3.5 percent of gross domestic product in fiscal year 2024-25, alongside higher tax revenues and monetary policies aimed at easing inflation. 

Such evaluations matter for capital flows, Madbouly said, as foreign investors closely track IMF reporting when making investment decisions. 

He also cited a Moody’s report, saying the rating agency pointed to a sharp decline in inflation to 12.5 percent year on year in October, exchange-rate flexibility, and a clearer reduction in the current account deficit, alongside expectations for stronger growth ahead.  

On external inflows and trade, Madbouly said remittances reached about $34 billion in the first 10 months of the year, compared with $23.7 billion in the same period a year earlier.    

He added that non-oil merchandise exports in 2025 are expected to rise by more than 20 percent versus 2024.    

Tourism remains a core pillar of the government’s growth plan. Madbouly said Egypt received around 18.8 million tourists in 2025, up from about 15 million in 2024, and reiterated a target of 30 million tourists by 2030.    

He said the government aims to expand aviation capacity, including doubling the fleet of EgyptAir and other state-owned carriers within “two or three” years, to align with projected tourism growth.    

Madbouly also pointed to investment activity in the Suez Canal Economic Zone, saying the area recently signed new agreements with investors across multiple sectors with investments exceeding $1.15 billion, with inaugurations of major projects planned for January, including factories linked to solar energy supply chains.    

Finance Minister Ahmed Kouchouk said IMF negotiations were “very positive” and reflect “good financial results and the underlying potential of the Egyptian economy.”   

He said efforts to broaden the tax base lifted revenues by 35 percent “without any additional burdens on the business community,” while the government prioritizes reducing public debt and expanding targeted social spending, including higher allocations for health, education and cash support.