In a move to offer a range of experiences and greater choice for its customers traveling for business and leisure, Emirates will be operating its latest Boeing 777-300ER aircraft fitted with the “game changer” first class suites from Dubai to Riyadh starting from April 16 and Kuwait starting from June 1.
Adil Al-Ghaith, senior vice president commercial operations Gulf, Middle East and Iran, said: “Saudi Arabia and Kuwait will be the first countries in the Middle East and GCC to be served by the latest Emirates Boeing 777 aircraft featuring fully enclosed private suites inspired by luxury automaker Mercedes-Benz.
“Deploying the newest Boeing 777 to both Riyadh and Kuwait will cater to the significant premium demand we see on these routes, and is in line with our commitment to provide our customers across all classes with outstanding service and industry-leading onboard products for a better flying experience.
“The unique first class suites onboard the Boeing 777 will offer our premium passengers unparalleled privacy, comfort and luxury, with experiences tailored to their individual needs,” said the official.
Travelers to/from Saudi Arabia can experience the new Boeing 777 product on flights EK 819 and EK 820.
The new Boeing 777 aircraft will begin operating the route five times a week, and from June 1 will begin flying on a daily basis. Customers flying on the latest Emirates Boeing 777 are then able to enjoy seamless connections via Dubai to London Heathrow, Paris, Madrid, New York JFK, Hyderabad, Barcelona, Los Angeles, Geneva and Amsterdam.
Emirates will be expanding its premium Boeing 777 experience between Kuwait and Dubai on EK 855 and EK 856. The service will operate daily to Kuwait. The Dubai-Kuwait route was ranked one of the “World’s 20 Busiest Routes,” according to OAG Aviation, and is the busiest route across the Middle East and North Africa.
Emirates Boeing 777 private suites feature floor-to-ceiling sliding doors and ultra-modern design features against cool grey colorscapes. Offering up to 40 square feet of personal space each, the fully enclosed private suites are laid out in a 1-1-1 configuration, for a total of six suites.
The new suites include seats that recline into a fully flat bed that maneuvers into multiple positions and can be placed in a “zero-gravity” state inspired by NASA technology, for a feeling of weightlessness while flying. Passengers can also choose from a multitude of lighting colors and adjust the temperature of their suites. The industry’s first virtual windows can be experienced by customers seated in suites located in the middle aisle. The virtual windows project a view from outside the aircraft using real time fiber-optic camera technology. Emirates also provides binoculars to customers who want to explore the vistas and cities below during their journey.
Emirates deploys latest Boeing aircraft to Riyadh & Kuwait
Emirates deploys latest Boeing aircraft to Riyadh & Kuwait
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
