TAIF: The Saudi Commission for Tourism and National Heritage (SCTH), represented by the National Center for Human Resources Development (Takamul), participated in the third employment forum organized by the Technical and Vocational Training Corporation in Taif.
“Our objective is to raise the number of Saudi nationals in tourism, and to raise local public awareness about the prospects of tourist activities, which are considered one of the most important sectors of employment for young Saudis,” said Mohammed Al-Boqmi, the director of SCTH in Taif.
During the forum, Takamul representatives presented employment and training panels to the audience. They also ran a training program, “Skills of preparing and presenting CVs,” for young people searching for job opportunities in the tourism sector.
Takamul cooperates with the Ministry of Labor and Social Development to encourage young people to apply for jobs in tourism.
Recently, the SCTH’s branch in the Kingdom’s Tabuk region issued licenses to three Saudi women after they underwent special training.
According to a Takamul report, since its launch 474 female students have benefitted from the “Your Job ... Your Scholarship” program, and 9,631 have taken part in training provided as part of the National Transformation Program 2020.
The report also noted that 205 female tour guides took part in workshops run by Takamul, studying at 14 colleges across the Kingdom.
Saudi Arabia is implementing several measures to boost the tourism sector. Saudi Vision 2030 places great emphasis on diversifying the Kingdom’s economy by opening up different avenues.
The Kingdom is investing billions of dollars in sports and entertainment as it seeks to reform and diversify its economy, part of a wide-ranging Vision 2030 program introduced by Crown Prince Mohammed bin Salman.
The country is hoping to increase the number of foreign visitors, as well as encourage domestic tourism and create jobs for young Saudis.
Formula E motor racing, WWE wrestling and world title boxing events have also been added to the country’s sporting calendar in the past 12 months.
Turki Al-Sheikh, chairman of the General Entertainment Authority, said this year that infrastructure investments in the next decade would reach SR240 billion ($64 billion), contribute SR18 billion to the Saudi economy and generate 224,000 new jobs by 2030.
Tourists will be offered special “event” visas to visit Saudi Arabia as part of plans by the Kingdom to become a major global entertainment destination.
The new one-off visas will allow foreign visitors to choose from the growing number of sporting, entertainment and business attractions available in the country.
Announcing the new visa category, the Saudi Cabinet said embassies and consulates would be able to issue the visas within 24 hours of receiving a request.
Under the visa upgrade, the Kingdom’s General Investment Authority, General Sports Authority and General Entertainment Authority will provide the Foreign Affairs Ministry and state security with details of events at least two months beforehand. The details will then be included in the visa system.
Saudi tourism authority seeks to boost number of Saudis in tourism sector
Saudi tourism authority seeks to boost number of Saudis in tourism sector
- Takamul center participates in Taif employment forum
Saudi Arabia, Japan officials discuss investment ties
DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.
The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.
The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.
In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.
L’Oréal Middle East launches women upskilling project in Saudi Arabia
- L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
- The initiative aims to help 600 women prepare for the workplace
DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.
“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.
Over the past 25 years, L’Oreal has assisted 25,000 women in the region.
L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.
The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.
In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.
While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.
Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.
L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.
“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.
The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.
This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.
The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.
“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.
“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.
According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.
“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.
The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.
“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.
With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.
“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.
“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.
The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.
“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.
Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.
L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.
Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.
This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.
Saudi cultural attache in Japan receives Jeddah University delegation
DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.
Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.
زار الملحقية الثقافية السعودية في #اليابان وفداً من #جامعة_جدة يرأسهم سعادة د. مناجي بن حسن الكناني وكيل الجامعة للشؤون الأكاديمية والتطوير ويرافقه سعادة د. أنس أحمد عميد كلية الهندسة و د. محمد كلكتاوي مدير مكتب إدارة البيانات بالجامعة خلال زيارتهم لليابان. pic.twitter.com/Cw72aLimXL
— الملحقية الثقافية السعودية في اليابان (@SaudiCultureJP) April 25, 2024
Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.
The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.
Saudi Arabia welcomes independent committee’s report on UNRWA’s performance
- Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization
RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.
EU Embassy, Arab News honor makers of Saudi ‘Horizon’ documentary
- Princess Lamia: ‘Screening is a reminder of our shared responsibility to protect precious ecosystems’
- Ambassador Farnaud: ‘The Saudi Green Initiative and the European Green Deal have shared goals’
- Abbas: ‘We are delighted to partner with the EU envoy to showcase Saudi Arabian wildlife in a captivating manner’
RIYADH: The makers of a recently produced, highly acclaimed documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh.
The new documentary, produced by the Konoz Initiative, is part of a collaboration between the Saudi Ministry of Media’s Center for Government Communication and the National Center for Wildlife.
It explores the ecological treasures and unique habitats of the Kingdom.
Princess Lamia bint Majed Saud Al-Saud, secretary-general of Alwaleed Philanthropies, was a guest of honor. Princess Lamia, through her work with Alwaleed Philanthropies, has recently announced an initiative called Atlai, an innovative artificial intelligence platform to support global efforts to combat deforestation.
The screening was followed by a presentation of an honorary certificate to Abdullah Alahmari, CEO of Konoz initiative, and Yazeed Albader, associate producer of “Horizon.” This was presented by EU Ambassador to Saudi Arabia Christophe Farnaud, Princess Lamia and Arab News Editor-in-Chief Faisal Abbas.
Farnaud said: “The ‘Horizon’ documentary captures the breathtaking beauty of Saudi Arabia’s diverse natural landscapes and wildlife.
“For centuries, much of the Arabian Peninsula, including Saudi Arabia, held a mysterious attraction for European explorers and travelers.”
The ambassador spoke of the significance of protecting the environment due to basic human needs such as food and water, and dependency on the health of our global environment.
“The Saudi Green Initiative and the European Green Deal have shared goals. We all depend on nature for our food, air, water, energy and raw materials. Nature and biodiversity make life possible, provide health, and drive our economy. Nature is also our best ally in tackling the climate crisis,” he said.
“Climate change, economic diversification and transitioning to renewables remain priority areas for both the EU with its policy of European Green Deal as well as for Saudi Arabia with its Vision 2030.”
Princess Lamia gave her thoughts on Saudi Arabia’s fascinating natural wonders that are featured in the film.
“Through ‘Horizon’ we are transported to the breathtaking beauty and rich biodiversity of Saudi Arabia. This documentary promises to immerse us in the heart of the Kingdom’s diverse wildlife and scenery,” she said.
“Tonight’s screening is not only a celebration of Saudi Arabia’s rich natural heritage but also a call to action — a reminder of our shared responsibility to protect and conserve the precious ecosystems that define our world.
“In a time where our forests and natural ecosystems are disappearing at an alarming rate, Atlai, created by Alwaleed Philanthropies, is a testament to the power of innovation and collaboration. It’s about igniting a passion for preservation, a fervor for conservation, and a commitment to safeguarding our planet for generations to come.”
Abbas expressed appreciation for the Saudi team behind the “Horizon” documentary, saying: “We are delighted to have partnered with the EU delegation to host a special screening of this remarkable documentary which showcases Saudi Arabian wildlife in a truly captivating manner.”
He added: “As part of Arab News Green and Blue initiative, which focuses on environment and sustainability, we are also proud to present the Saudi team behind the ‘Horizon’ documentary with a certificate of appreciation, and thank them for their contribution in preserving and showcasing the wonders our beloved Kingdom has to offer.”
Arab News has recently launched its Green And Blue, an initiative which discusses environmental subjects regarding climate change, desertification, wildlife preservation, sustainability, and green energy, with a close emphasis on the environment in Saudi Arabia.
The CEO of Konoz initiative expressed how thrilled he was to attend the screening of the movie.
“This documentary sheds light on the beauty of Saudi Arabia, its versatile terrain and highlights the wildlife we are blessed to have in the Kingdom,” Said Alahmari.
He expressed his appreciation to the Minister of Media Salman bin Yousef Al-Dossary for his constant support in ensuring that the movie highlights the Kingdom and reaches a broader audience.
The associate producer of the work explained how the documentary took more than 260 days of shooting and more than 2,000 hours of recording because it covered all the regions.
“If you want to shoot some of the animals, you may not get luck on the spot. So, you have to do some scouting, you have to arrive a couple of days before, stay for weeks to spot a nice shot, or to get that perfect skyline with the clouds, sunset or sunrise,” said Albader.
“I was honored to be here, the screening was great. It is a pleasure to be here with the ambassadors, and to see how a lot of people care about nature and wildlife. This is just the beginning of many events to come.”
“Horizon” is now available on Netflix internationally.
