DUBAI: US Dutch Palestinian model Bella Hadid has become a key face for Chopard, fronting several of the maison’s campaigns and reinforcing her close ties with the brand.

She was featured in Chopard’s latest Instagram posts, pairing an off-duty outfit with pieces from the brand’s jewelry collections.

In one image, Hadid embraced understated dressing in classic blue jeans and a crisp white T-shirt, elevating the minimalist look with statement pieces from Chopard’s Happy Hearts collection.

She layered five delicate gold bracelets along her wrist, each punctuated with the collection’s signature heart motif, creating a refined stacked effect.

The look was completed with a matching gold heart necklace resting softly at the neckline, coordinating ring, and gold watch, all echoing the same heart design that defines the collection.

In another post, she wore a black halter-neck top, accessorized with rose-gold rings and a stacked bracelet set from the same collection, featuring heart-shaped motifs.

The model’s collaboration with Chopard began in 2017 when she became one of the faces of the brand’s high jewelry collections.

Since then, she has appeared in several campaigns and worn Chopard pieces at major international events, including the Cannes Film Festival, Met Gala, and Paris Fashion Week.

In August, Hadid starred in the latest campaign spotlighting Chopard’s L’Heure du Diamant collection. The brand shared a behind-the-scenes video from the shoot, showing her in a white halter-neck dress as she posed in the sparkling jewelry pieces.

Hadid marked the start of the new year by sharing a carousel of images this week, offering a glimpse into how she celebrated the occasion. She rang in the New Year in Aspen.

She spent the final moments of 2025 wearing a look by Lebanese designer Georges Chakra.

The sheer-black lace dress was intricately embroidered with black crystals, featuring sculpted lace appliques framing the neckline and bodice, with satin bands finishing the hem.

Hadid and her friends appeared to celebrate in a mountain lodge, where the group gathered around a wooden fire pit to stay warm, enjoyed a fine dining experience, and continued the celebrations into the night.