PM Khan directs envoys to promote Pakistan's soft image abroad

Prime Minister Imran Khan attended the concluding session of a two-day envoys conference in Islamabad and directed the foreign office and envoys posted abroad to promote a soft image of Pakistan through proactive economic diplomacy. (Photo courtesy: PTI)
Updated 29 December 2018
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PM Khan directs envoys to promote Pakistan's soft image abroad

  • Two-day Envoys Conference on Economic Diplomacy held at Foreign Office
  • PM Khan constitutes new foreign affairs advisory council with special focus on economics

ISLAMABAD: Pakistani Prime Minister Imran Khan has directed the foreign ministry and envoys posted across the globe to promote a soft image of Pakistan around the world through proactive economic diplomacy.
PM Khan was addressing the concluding session of the two-day Envoys Conference on Economic Diplomacy on Friday evening in Islamabad.
“He (PM Khan) emphasized that concerted efforts should be undertaken to protect the interests of overseas Pakistanis, in particular working class Pakistanis,” the Foreign Ministry said in a statement about the conference. 
The Conference was organized by the Ministry of Foreign Affairs in collaboration with the Ministry of Commerce and the Board of Investment to deliberate ways to enhance foreign direct investment and trade, particularly exports. 
Pakistan’s Ambassadors to Japan, Republic of Korea, Indonesia, Malaysia, UAE, Turkey, UK, Spain, Italy and Germany made presentations at the Conference.

“Efforts should be intensified for exploring new markets for Pakistani products in Africa and Latin America,” Khan said while addressing the conference. 
The PM recently constituted a new foreign affairs advisory council with Foreign Minister Shah Mehmood Qureshi in the chair to make foreign policy more vibrant and able to meet regional and international geo-strategic and economic challenges.
“In order to dispel the impression of our Foreign Policy being mostly security centric and less directed towards economic issues, experts having relevant experience in international economics have been made part of the advisory council,” the Foreign Ministry said in a statement.
“The Advisory Council, through its deliberations and recommendations, will help take stock of Pakistan’s Foreign Policy and make recommendations for achievement of our Foreign Policy goals,” the statement added.


Saudi Wafi Energy signs agreement to supply lubricants to Hyundai vehicles in Pakistan

Updated 28 January 2026
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Saudi Wafi Energy signs agreement to supply lubricants to Hyundai vehicles in Pakistan

  • Wafi Energy Pakistan says Shell Helix HX8 0W-20 AH lubricant specifically caters to Hyundai vehicles’ requirements
  • Lubricant delivers comprehensive engine protection and enhanced fuel efficiency, says Wafi Energy Pakistan 

ISLAMABAD: Saudi company Wafi Energy Pakistan Limited announced on Wednesday that it has inked an agreement with Hyundai’s official manufacturing partner to supply premium lubricants for the company’s vehicles in Pakistan. 

Wafi Energy, an affiliate of the Asyad Group, became the majority shareholder of Shell Pakistan Limited (SPL) in November 2024 and now holds approximately 87.78 percent of the total issued share capital of SPL, one of the oldest multinationals in Pakistan. The SPL has a network of over 600 sites, countrywide storage facilities and a broad portfolio of global lubricant brands.

Hyundai Nishat Motors is a joint venture among three leading international businesses: The Nishat Group, the Japan-based Sojitz Corporation and Millat Tractors Ltd. Hyundai Nishat Motors manufactures, markets and distributes Hyundai’s product line in Pakistan. 

“Wafi Energy Pakistan Limited and Hyundai Nishat Motors have signed a strategic agreement for the supply of Shell lubricants for Hyundai vehicles in Pakistan,” the Saudi company said in a press release.

The contract signing ceremony in Lahore marked the launch of Shell Helix HX8 0W-20 AH, the company said.

Wafi Energy Pakistan said the lubricant is specifically designed in line with Hyundai’s technical specifications. It delivers comprehensive engine protection, enhanced fuel efficiency and optimized performance suited to local driving conditions across Pakistan, the statement said. 

“Shell Helix HX8 0W-20 AH is the second co-branded lubricant introduced under the Hyundai–Shell collaboration in Pakistan, further expanding the jointly developed product range,” Wafi Energy said. 

“Through this collaboration, customers can confidently rely on authentic, OEM-approved lubricants that meet the highest standards of performance and reliability.”

Wafi Energy has two retail stations in Pakistan’s Karachi and Rawalpindi cities. It has also built a 730-foot plastic road outside its Karachi head office using 2.5 tons of waste lubricant bottles.