Motorsport, rock bands, tourists … welcome to the new Saudi Arabia

There was an explosion of joy at the podium when Antonio Felix da Costa lifted the winner’s trophy at the conclusion of the Formula E Saudia Ad Diriyah E-Prix on Saturday. (Photo/Supplied)
Updated 16 December 2018
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Motorsport, rock bands, tourists … welcome to the new Saudi Arabia

  • Three-day event at Ad Diriyah reaches spectacular climax in an unprecedented spirit of openness

AD DIRIYAH: The driver with the winner’s trophy was Antonio Felix da Costa — but the real winners were Saudi Arabia itself, and more than 1,000 tourists visiting the country for the first time.

Da Costa, the Andretti Motorsport driver, won the Formula E Saudia Ad Diriyah E-Prix in front of thousands of race fans at a custom-built track in the historic district on the outskirts of Riyadh.

But in truth, the event was about much more than high-tech electric cars hurtling round a race track — thrilling though that was. The three-day festival of motorsport, culture and entertainment was Saudi Arabia’s chance to prove that it can put on a show to rival anything in the world, and which only two years ago would have been unthinkable.

The event was also the first to be linked to the Sharek electronic visa system, allowing foreigners other than pilgrims or business visitors to come to Saudi Arabia.

Jason, from the US, is spending a week in the country with his German wife, riding quad bikes in the desert and visiting heritage sites. “I’ve always wanted to come for many, many years ... I’m so happy to be here and that they’re letting us be here,” he said.

Aaron, 40, a software engineer, traveled from New York for two days. “Saudi Arabia has always been an exotic place ... and I didn’t think I’d ever be able to come here,” he said.

About 1,000 visitors used the Sharek visa, a fraction of what Saudi Arabia aims eventually to attract. 

“Hopefully we will learn from this and see what we need to do for the future, but I can tell you from now that there is a lot of demand,” said Prince Abdul Aziz bin Turki Al-Faisal, vice chairman of the General Sports Authority.

His optimism was backed by Kirill Dmitriev, chief executive of the Russian Direct Investment Fund and a visitor to Ad Diriyah. “Such events will attract tourists and are a true celebration for young Saudis who desire a bright future,” he said.

“The vision of moderate Islam, promoted by Crown Prince Mohammed bin Salman, is important both for the region and the entire world, and its realization needs to be appreciated, respected and supported.”

The event ended on Saturday night with a spectacular show by US band OneRepublic and the superstar DJ David Guetta. “Just when you think things can’t get better, they suddenly do,” said concertgoer Saleh Saud. “This is the new Saudi Arabia, and I can’t wait to see what’s going to happen next.”


Saudi Arabia, Estonia strengthen cyber defense cooperation

Updated 09 February 2026
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Saudi Arabia, Estonia strengthen cyber defense cooperation

  • Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms

RIYADH: Estonia aims to deepen defense, cybersecurity, and artificial intelligence cooperation with Saudi Arabia as both nations look to advance technology‑driven defense and cybersecurity capabilities.

Hanno Pevkur, Estonia’s minister of defense, told Arab News at the World Defense Show in Riyadh on Monday that Estonia’s defense industry is eager to contribute to the Kingdom’s fast‑growing defense ecosystem.

“In the modern world, cooperation built on trust and technology is the best defense,” he said. “It is important for us to be here because we clearly see there is a possibility to increase cooperation, not only bilaterally between Saudi Arabia and Estonia, but across the region.”

At Estonia’s pavilion, a cooperation agreement was signed between an Estonian company and a Saudi firm during the show, he noted.

Pevkur also said Estonia’s defense sector has expanded rapidly in recent years, driven by technological innovation and partnership.

“Our defense industry is growing very rapidly, and we continue to see strong momentum,” he said.

He said Estonia’s strengths lie in digital and smart‑system integration rather than large‑scale weapons production.

“We will not build airplanes or tanks, but what we can do is integrate robotics, automation and drones to make existing systems smarter,” he said.

The minister said effective defense collaboration must link businesses and governments to achieve meaningful results.

“When we want to have real cooperation, we need it on all levels,” he said. “The biggest client for any defense company is the government, so we must treat this as one ecosystem where the public and private sectors work hand in hand.”

Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms.

Pevkur said several Estonian companies, including Nortal, have already assisted Gulf governments in developing open IT and digital‑service systems.

“As the most digitalized nation in the world, almost every service in Estonia can be done online, except getting married,” he said. “But with such digitalization, we also need strong cyberdefense.”

He said data protection and digital resilience are treated as matters of national sovereignty in Tallinn, the capital of Estonia.

“Data is what we own. When someone steals that data, it becomes a serious threat,” he added. “That is why cyberdefense is not just about technology, it is about trust, sovereignty and protection.”

Pevkur said Saudi Arabia’s advances in AI offer promising opportunities for collaboration.

“I know that Saudi Arabia is doing great work when it comes to AI,” he said. “For us, as a small country with limited human resources, AI is essential not just for defense but for everyday life.”

Pevkur added that Estonia has launched a national AI strategy to promote responsible development and closer coordination between government and industry. One Estonian company, he said, has developed a system that allows a single operator to control hundreds of drones through AI.

“It is quite easy to put a weapon into the hands of a robot, but we also need to define who is accountable for its actions,” he said.

“The big question for the future is whether we can allow a war to be fought entirely by AI, or if humans must always make the final ethical decisions.”

He said in his conclusion that governments must reach a common understanding on how AI will be used and regulated on the battlefield.