Holy smoke! Pakistan Twitter on fire over ‘sin tax’ on cigarettes

Electronic cries of rage and amusement are ringing across Pakistan’s Twitter community after the government announced on Wednesday its plans to impose a ‘sin tax’ on tobacco products ostensibly to make cigarettes more expensive. (REUTERS/file)
Updated 05 December 2018
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Holy smoke! Pakistan Twitter on fire over ‘sin tax’ on cigarettes

  • Pakistan’s government plans to impose a sin tax on tobacco and sugary beverages
  • The fund collected from sin tax will be allocated to health budget, says Minister for National Health Services

ISLAMABAD: Electronic cries of rage and amusement are ringing across Pakistan’s Twitter community after the government announced on Wednesday its plans to impose a ‘sin tax’ on tobacco products ostensibly to make cigarettes more expensive and reduce the number of youngsters who take to smoking each year.

While sin tax is a commonly used term to mean excise or sales tax on products deemed harmful to society, the translation by Urdu-language media of the word sin as ‘gunnah,’ used to refer to activities that go against the commands of Allah, did not go down too well among Pakistan’s puff-chested, rambunctious Twitter users.

Journalists, cultural critics and members of the ruling Pakistan Tehreek-e-Insaaf party alike took to Twitter to blow off smoke.

The gunslinging, motorbike-riding parliamentarian Faisal Vawda wouldn’t have any of it.   

‘I’m a chain cigarette smoker myself and I appreciate all the measures taken by the government to discourage smoking and I understand it’s injurious to health but this term “Gunnah Tax” is inappropriate,” he tweeted. “If this is gunnah then what would we name and term the actual gunnahs.”

Journalist Zarrar Khuhro, known for his sharp wit and merciless trolling, who is generally never on the same page as Vawda, responded that he was ‘with [Vawda] on this.’

“It is a common term used internationally and is just a literal translation, not a big deal,” Khuhro told Arab News, adding that the outcry was “just another storm in a teacup.”

But Khuhro’s response to Vawda had already unleashed an army of economists (read: people adept at using google search) who proceeded to educate him about what sin tax actually meant and that the use of the word gunnah was merely a translation error. Indeed, the sheer number of people who suddenly emerged as experts on the origins and use of the sin tax since the beginning of time proved beyond a doubt that Pakistanis are capable of google searching a wide variety of topics other than just raunchy content. Ahem.

There were also those who welcomed Vawda’s stand.

“Thank God, someone z there in PTI to represent us - the smokers,” Twitter user Arsalan M Kashif said in response to Vawda’s post.

 

The searingly funny Farid Alvie ascribed the quote “sin tax is a sin” to a make-belief ministry:

"Sin tax aik gunah hai!’ -- Jimmy Jirga, Minister for Brunch & Other Extracurricular Activities,” Alvie posted.


One Twitter user directly addressed the prime minister for raining on his fun:

“Dude @ImranKhanPTI apni jawaani mein har mazzay kar ke abb hamarey time pe tumhen gunnah yaad aa gaya hai? Aesay nahi challega. #IStandWithMahiraKhan.’ (Oh Imran Khan, after having all the fun in your youth, now when it’s our turn you’ve remembered this is a sin? It’s not going to work like this.”


Others took an ever more dramatic approach. Hasan Aly tweeted that soon the government would tax citizens simply for being alive.

Many even revived the #IStandWithMahiraKhan hashtag from last year which was created to express solidarity with Pakistan actress Mahira Khan after she was shamed on social media over leaked photos that showed her smoking in a backless dress with Indian actor Ranbir Kapoor.

Then there was also those enterprising few who wondered if they could be rewarded for giving up smoking:

“I quit smoking. Am I eligible for ‘Sawab’ (reward) allowance?” Iftikhar Firdous, an editor at Samaa TV, said in a tongue-in-cheek post.

Author, columnist and cultural critic Nadeem Farooq Paracha had his own ideas.  

“I sure wish they could have called it something else,” Paracha told Arab News. “Like Indulgence Tax or Fun Tax Or Minor Sin tax or Chota Gunnah (small sin) Tax.” 


Elie Saab stages show at Paris Fashion Week

Updated 08 March 2026
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Elie Saab stages show at Paris Fashion Week

DUBAI/ PARIS: Lebanese designer Elie Saab showcased his latest collection at Paris Fashion Week on Saturday, as part of a packed schedule of international luxury labels.

The designer’s Fall/Winter 2026-2027 collection was inspired by New York with billowing ballgowns printed with Central Park-themed florals and more fitted, business chic looks seen on the runway.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

The “Elie Saab woman immerses herself in the 90s New York art scene. Intellectual and seductive, her look embraces downtown power tailoring and uptown florals with a twist,” the fashion house said in its show notes.

The showcase was held on the same day as the likes of Hermes, Vivienne Westwood and Balenciaga, among other labels.

In a Paris Fashion Week that still has Chanel and Louis Vuitton to come, Hermes made a case that luxury at its most persuasive doesn’t shout.

Models emerged from luminous circular openings in the walls, like figures stepping through a full moon, and walked a raised, winding catwalk above vegetation.

It was theatrical, but never gimmicky.

The set did exactly what creative director Nadege Vanhee wanted: it knocked you off balance.

Vanhee, who has led Hermes womenswear since 2014, titled the fall-winter collection “Entre chien et loup” — the French expression for dusk, that uneasy moment when you can’t tell a dog from a wolf.

Her show notes invoked Hecate, the torch-wielding goddess of darkness, though the clothes were less mythological than muscular — precise, body-conscious, built to move.

Leather dominated. Fluid overcoats with enormous Tuscan sheepskin collars.

Zip-front mini dresses in inky blue that opened to reveal contrasting shirts beneath.

An orange ostrich-leather jumpsuit, belted at the waist, that merged biker attitude with Hermes refinement.

Paris Fashion Week is delivering a forceful reminder of why it remains a capital of fashion, with blockbuster celebrity front rows, boundary-pushing design, and collections that are tackling big ideas about power, craft and the female body.

Oprah Winfrey turned heads at both Stella McCartney and Chloé. Sissy Spacek, Julia Garner and Lil Yachty claimed front-row seats at Loewe.