Aloft Hotels, Marriott International’s brand for music lovers and music makers, licensed by the General Entertainment Authority in Saudi Arabia and in partnership with Eplus, recently organized a music event in Riyadh titled “Music Makers Live @Aloft Hotels.”
Emerging artists were invited to the hotel where selected musicians auditioned along with Hejazi, a popular local band. The performing musicians were in the spotlight at Aloft Riyadh on Nov. 9.
“Saudi Arabia has a great number of very talented artists that are awaiting their opportunity to emerge. With ‘Live at Aloft Hotels’ concert series arriving in the Kingdom we aim to provide local talent with the perfect platform to showcase their music,” said Adel Jubran, general manager at Aloft Hotels.
“At Aloft we love music and we believe this is a great way for us to contribute back to the community through providing another outlet for the Saudi youth to be entertained,” he added.
The artists who participated in the auditions submitted a video file of their best performance along with their personal information via WhatsApp.
The event was part of the “Live At Aloft Hotels” concert series, an international program aimed to support emerging artists around the world by hosting free live music performances. The best performing artists at the live shows receive valuable rewards from Aloft Hotels.
The event partner of “Music Makers Live @Aloft Hotels,” Eplus, is a leading company in the entertainment sector having produced popular events across the Kingdom, including Michael Fadel’s concert in King Abdullah Economic City, “Khan Al-Khalili” festival in Jeddah, and “Bakshat Al-Eid” in Arar.