What We Are Reading Today: Watch Me Play by T. L. Taylor

Updated 28 September 2018
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What We Are Reading Today: Watch Me Play by T. L. Taylor

Every day thousands of people broadcast their gaming live to audiences over the internet using popular sites such as Twitch, which reaches more than 100 million viewers a month. In these new platforms for interactive entertainment, big esports events featuring digital game competitors live stream globally, and audiences can interact with broadcasters— and each other— through chat in real time. What are the ramifications of this exploding online industry? Taking readers inside home studios and backstage at large esports events, Watch Me Play investigates the rise of game live streaming and how it is poised to alter how we understand media and audiences.

Through extensive interviews and immersion in this gaming scene, T. L. Taylor delves into the inner workings of the live streaming platform Twitch. From branding to business practices, she shows the pleasures and work involved in this broadcasting activity, as well as the management and governance of game live streaming and its hosting communities. 

At a time when gaming is being reinvented through social media, the potential of an ever-growing audience is transforming user-generated content and alternative distribution methods. These changes will challenge the meaning of ownership and intellectual property and open the way to new forms of creativity.

The first book to explore the online phenomenon Twitch and live streaming games, Watch Me Play offers a vibrant look at the melding of private play and public entertainment.


Malika El-Maslouhi ushers in spring in Maje

Updated 22 February 2026
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Malika El-Maslouhi ushers in spring in Maje

DUBAI: Moroccan Italian model Malika El-Maslouhi is the embodiment of relaxed in Parisian label Maje’s Spring-Summer 2026 campaign.

The model took to Instagram to share shots from the campaign. Set against a minimalist concrete backdrop, El-Maslouhi is seen wearing a green and white striped knit cardigan paired with wide-leg, speckled denim and chunky black boots, creating a chic contrast between casual comfort and fashion-forward styling. The oversized brown leather bag slung under her arm adds a touch of understated luxury.

She captioned the post, “Spring renaissance.”

Meanwhile, El-Maslouhi ended 2025 on a strong note with a holiday campaign for the French luxury label Guerlain.

In a photo shared on the brand’s Instagram page, the 27-year-old model, who has become a favorite on international runways, wore the limited-edition Rouge G lipstick from Guerlain’s Tale of Wonders Holiday Collection in shade G 877. She was also pictured holding the lipstick alongside the matching limited-edition Rouge G Stellar case.

In August 2025, she was the face of Anthropologie’s 2026 resort-wear campaign. The line blended breezy elegance with playful details, including jewel-toned maxi dresses, sleek black knitted dresses, and form-fitting satin gowns that would be perfect for date night.

El-Maslouhi has previously starred in Anthropologie’s summer campaigns. The catwalk star was photographed posing pool and beachside in pieces from Anthropologie’s summer offering, which included ready-to-wear, swimwear and accessories.

Earlier in the year, El-Maslouhi starred in Saint Levant’s music video for the song “Exile,” directed by Algerian-French filmmaker Lyna Zerrouki. The video, which explores themes of longing, loss and hope, features El-Maslouhi against a striking blue backdrop, seemingly falling through the air.

El-Maslouhi, born in Milan to a Moroccan father and an Italian mother, began her modeling career at the age of 18. She has since appeared on runways for international fashion houses including Dior, Chanel, Valentino and Jacquemus, gracing the catwalks of New York, London, Milan and Paris fashion weeks. Over the years, she has walked for brands such as Ulla Johnson, Prabal Gurung, David Koma, Boss, Missoni, Messika and more.

 

She has also featured in campaigns for brands such as Calvin Klein, Off-White and Lanvin, expanding her portfolio across both luxury and contemporary fashion.

 

In 2022, she was awarded the Model of the Year in Italy title.