New Lamborghini Urus arrives in Saudi Arabia

The launch ceremony in Jeddah was attended by senior managers from Automobili Lamborghini
Updated 13 September 2018
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New Lamborghini Urus arrives in Saudi Arabia

In the presence of senior managers from Automobili Lamborghini, Lamborghini Jeddah recently celebrated the arrival of Lamborghini’s new model, the Lamborghini Urus, the first super sport utility vehicle.

Mohammed Sharbatly, CEO of the group, said: “Once again, Samaco Automotive emphasizes its leadership in attracting luxury brands and, thanks to the Almighty, we have recently acquired the exclusive dealership of Lamborghini in Saudi Arabia to join our pool of luxury car dealerships on the one hand and to strengthen our strategic partnership with these brands on the other hand.”

“We have invested all our financial capabilities and long-term experience in the management of luxury brands to serve Lamborghini and its customers, both at the level of state-of-the-art centers in Saudi Arabia’s main regions, as well as after-sales services, maintenance and customer care centers,” he added.

“We are excited to be here in Jeddah for the first of a series of launches of our Super SUV, the Lamborghini Urus, in Saudi Arabia. Having recently appointed Samaco as our new partner in the Kingdom, we look forward to celebrating this milestone in Lamborghini history and this new partnership in the Middle East,” said Andrea Baldi, CEO of EMEA, Automobili Lamborghini.

 

 


Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Updated 04 February 2026
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Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Schneider Electric has announced the launch of the Energy Tech Academy Middle East and Africa in Saudi Arabia, a regional capability platform dedicated to skilling, upskilling, and knowledge sharing.

The launch comes at a critical moment as the Kingdom accelerates energy transition, industrial localization, and human capability development under Vision 2030. The academy reinforces the Kingdom’s leadership role in building future-ready talent while supporting industrial and energy transformation across the wider Middle East and Africa region.

The Energy Tech Academy Middle East and Africa is not a traditional training center; it is a regional platform translating Schneider Electric’s global energy technology expertise into applied capability for Saudi Arabia and the broader region. Anchored in Riyadh, the academy is designed to serve as a benchmark for skills development and enablement across the MEA.

The launch reflects Schneider Electric’s long-term commitment to investing in people and capabilities, and to supporting national priorities across energy, industry, and digital infrastructure.

Mohamed Shaheen, cluster president of Schneider Electric Saudi Arabia and Yemen, said: “This launch reflects our long-term commitment to Saudi Arabia and to building capability that lasts. After more than 40 years in the Kingdom, we continue to invest where impact matters most: in people. Launching the Energy Tech Academy Middle East and Africa from Riyadh underscores our belief that sustainable transformation is built on local capability and trusted partnerships.”

The academy directly supports Saudi Arabia’s focus on human capability development, localization, and Saudi-made outcomes by enabling the skills behind advanced energy systems, industrial automation, and digital infrastructure. Capabilities developed through the academy will support Saudi manufacturing, national projects, and resilient supply chains, while also strengthening regional industrial ecosystems.

“The Energy Tech Academy Middle East and Africa is designed to enable real outcomes,” said Walid Sheta, zone president for the MEA at Schneider Electric. “By equipping talent with future-ready skills across electrification, automation, and digital intelligence, we are strengthening Saudi and regional capability to design, operate, and lead the energy and industrial systems of the future.”

The launch event in Riyadh brought together senior government representatives, industry partners, customers, and Schneider Electric’s leadership, highlighting the importance of cross-sector collaboration in aligning education, skills development, and labor market needs.

Designed as a long-term platform, the Energy Tech Academy Middle East and Africa will continue to evolve through partnerships, programs, and continuous capability development, reinforcing Saudi Arabia’s role as a regional hub for skills, knowledge, and industrial enablement.