Bella Hadid ‘unrecognizable’ in Versace campaign

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Supermodel Bella Hadid just dropped an image from a new campaign for Versace. (Shutterstock)
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Supermodel Bella Hadid just dropped an image from a new campaign for Versace. (Shutterstock)
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Supermodel Bella Hadid just dropped an image from a new campaign for Versace. (Shutterstock)
Updated 14 August 2018
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Bella Hadid ‘unrecognizable’ in Versace campaign

LONDON: Supermodel Bella Hadid just dropped an image from a new campaign for Versace. Fans were quick to note the 21-year-old American-Palestinian model “looked different” in the image, with some suggesting an uncanny resemblance to sister Gigi Hadid in the campaign.
“I thought you were @gigihadid for a second,” wrote @weirdosdelrey.
“She doesn’t look like herself!! Too much editing,” added @tala_fuqaha.
“You’re almost unrecognizable,”@_abhipsha__ said.
The image shared on social media features Bella flanked by two other models. It is actually part of the Italian fashion house’s longest-ever advertising image featuring 54 models, including sister Gigi, standing side by side. The Versace fall-winter campaign “symbolizes inclusivity, a key value for artistic director @Donatella_Versace and her vision for the brand.”
The campaign, hashtagged #TheClansOfVersace, is “a true representation of clans that embody everything Versace stands for — diversity expressed together with innovation in the fearless representation of what it means to be daring.”
Bella, whose real name is Isabella Khair Hadid, is dressed in the brand’s yellow and blue layered skirt paired with a matching scarf and white T-shirt.
“I couldn’t tell you how much I love the @versace family and how happy I am to be a part of this campaign. Thank you to my forever idols #StevenMeisel & @donatella_versace… Love!!!!” Bella wrote alongside the image.
Donatella, the vice president of Versace Group, was quick to return the love. “We love you too,” she wrote in the comments section.
In a video posted on Instagram recently, the Hadid sisters and Kaia Gerber joined Versace to reveal the correct pronunciation of the luxury brand’s name. Rather than “Versa-chay,” the models speak one after the other in the clip to point out the label is actually pronounced: “Versa-chee.”
Meanwhile, Bella recently put an end to months of speculation regarding the status of her relationship with The Weeknd when the on-off couple were spotted attending Kylie Jenner’s 21st birthday party together. A source told US Weekly that the duo is “great and happy together now.”
Bella and the “Call Out My Name” singer, 28, previously dated for nearly two years before splitting in November 2016. They began to fuel relationship rumors again when they were seen together at the Coachella Valley Music and Arts Festival in April.


Shanina Shaik hits the slopes with Net-A-Porter

Updated 25 January 2026
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Shanina Shaik hits the slopes with Net-A-Porter

DUBAI: Part-Arab model Shanina Shaik traded city streets for snowy peaks last weekend as shopping giant Net-A-Porter brought its destination style fest to One&Only’s newest ultraluxury property in Big Sky, Montana. The event attracted a glittering crowd of fashion insiders and Hollywood names — including Emma Roberts and Louisa Jacobson — all embracing alpine chic between runs on the slopes.

Shaik, an Australia-born model of Saudi, Pakistani and Lithuanian descent, who took to Instagram to share snapshots from the trip, was spotted among the well-dressed guests turning the mountain resort into a style set. “A few days in the Montana mountains is good for the soul,” she captioned her post on Instagram.

Roberts made one of the weekend’s standout sartorial statements with a slouched, fur-accented jacket layered over sleek black separates, merging apres-ski warmth with polished glamour.

Meanwhile, Jacobson, known for her breakout role on “The Gilded Age,” embraced casual luxury in elevated winter staples that complemented the event’s laid-back yet luxurious vibe. Aurora James added fur-trapper energy with her double-layered fur look, offering playful inspiration for winter layering.

Shaik ended 2025 sharing festive content with her followers. In one Instagram post captioned “Holiday party season,” she wore a sparkly maroon halter-neck dress with a plunging neckline.

The post took the form of a “get-ready-with-me” carousel, offering a glimpse of the beauty products she used ahead of a holiday event.

She also turned heads in Paris last year when she appeared in new images shared by Victoria Beckham Beauty. The model was featured in photos from a collaboration post on Instagram between her and the beauty brand, seen applying products such as the satin kajal liner and eye wear palette to create a soft, bronzed makeup look.

Shaik also attended the Victoria Beckham show during Paris Fashion Week, where the British designer presented her Spring/Summer 2026 collection at 17th-century Val-de-Grace Abbey. For the occasion, Shaik wore a chocolate-brown satin halter-neck gown with a high neckline and open back, styled with minimal accessories and glossy waves for a sleek finish.

Before the show, Shaik shared a behind-the-scenes video of her getting ready for the event.

“I am so excited for this show. I am obviously a huge fan,” she said in the video before breaking down the products she uses on her hair before styling.