RIYADH: Saudi Arabian Airlines has ranked first in a list of the most improved companies in “brand vogue,” as Saudia topped other airlines operating in the Kingdom in the area of improving quality and customer confidence.
YouGov, specialized in marketing research and based in London, announced on its official website its classification lists based on international standards for more than 500 prominent brands across the world.
Saudia has achieved 8.9 percent increase compared to last year in improving brand vogue, topping all other airline companies that operate in Saudi Arabia in quality, value, reputation and customer satisfaction.
Since summer 2015, Saudia has applied an ambitious program that inculdes the main targets to be achieved, including modernizing and developing the fleet of airplanes.
It said in less than three years, it has received 75 new airplanes from the best aircraft manufactures worldwide.
Saudia ranks top in list of ‘improving brand vogue’
Saudia ranks top in list of ‘improving brand vogue’
- Saudi Arabian Airlines has ranked first in a list of the most improved companies in “brand vogue”
- Saudia has achieved 8.9 percent increase compared to last year
Saudi Arabia announces new financial support to the Yemeni government
Saudi Ambassador to Yemen and Supervisor of the Saudi Program for the Development and Reconstruction of Yemen Mohammed Al-Jaber announced that the Kingdom, under the directives of its leadership, has provided new support to the Yemeni government's budget, aimed at paying the salaries of state employees in all sectors.
In a post on X, Al-Jaber stated that this support complements a package of development projects and initiatives, amounting to SR1.9 billion, announced on Wednesday. The package includes provision of necessary petroleum derivatives to operate power plants, which will contribute to improving the living standards of people in Yemen and alleviating daily burdens on them.
Al Jaber’s post emphasized, in particular, that all salaries of military and security forces linked to the the higher military committee linked to the Saudi led Coalition will be paid as of Sunday.
The post is likely relate to Several Media reports which have suggested that disgraced former Southern Transitional Council (STC) chief Aidaroos Al Zubaidi — who has now fled Yemen — was taking advantage of military personnel and withholding salaries as means of pressure. Al Zubaidi is wanted by the Yemeni government for acts of high treason and corruption.
The ambassador emphasized that these steps come within the framework of supporting the Yemeni government's efforts to implement the economic reform program, which aims to achieve financial and economic stability and enhance the state's ability to meet its basic obligations.
