DUBAI: Sure, it’s fun getting dressed up to the nines in the latest designer wear, but sometimes it’s nice to dial it down and opt for something fun, trendy and affordable.
We’re loving Raw Orange, a new UAE-based e-commerce site that, according to the founder, has been “created by women for women.” Expect high-quality yet affordable fast fashion, ranging from tops to bottoms, as well as accessories.
The website’s Ramadan edit features a selection of versatile items that can be mixed and matched over the season. Pearl-netted midi skirts and metallic pleated skirts are available in a range of colors and can be paired with a range of T-shirts (think graphic, glitter or even stripes). Then there’s a selection of three-quarter length kimonos that can be dressed down during the day or glammed up with some extra accessories and sparkly heels in the evening.
For those feeling a little retro, we’re crushing on the patched army jackets — available in white, military green and beige. To be fair, we’re down with anything that reminds us of the 1990s.
But that’s not the only fashion decade on offer; the Lara dress — available in black or white — oozes 1920s sophistication, while the Raw Orange green day dress very much emulates the style of the 1960s. Other dresses on sale include the “fun and flouncy” Sansa and Zara midi dresses, as well as the “show-stopping shimmy-shimmy” look.
Items in the Ramadan collection range from $15 to $70, so the website really is affordable.
And if you thought fast fashion was just for us mere mortals, think again. Plenty of celebrities are known to love a bargain or two — particularly when it’s them shopping and not receiving high-end designer items on loan. For example, Sienna Miller was recently spotted in a B Collection by Bobeau jumpsuit that’s just $78; Kylie Jenner loves a $50 tube top by Aritizia, while Cardi B has been rocking a $23 little black dress by Fashion Nova.
While the rapper is collaborating with the online fashion store for an upcoming collection due this October, it’s said she’s always been a fan.
“Wanna know how rich people like me stay rich?” Cardi B captioned a picture on Instagram of her wearing Fashion Nova jeans. “By staying on a budget. These pants right here are Fashion Nova.”
Speaking of Instagram, Raw Orange comes with a “Shop the ‘Gram” section, where you can connect to Instagram and instantly purchase the entire outlet in a couple of clicks. It’s great for those who need a little extra help when it comes to putting items together.
“The online fashion scene has become increasingly popular in the UAE over the last few years and it’s easy to see why,” co-founder Sunit Bhatia told Images Retail Middle East last month. “The shopping experience is what sets us apart. Whether it is the quality of material used, the design of each outfit, the fittings, the experience on our website, and a price tag that’s the icing on the cake, our customers have really responded to what Raw Orange is all about.”
The portal delivers across the GCC and you can browse the collection on raworange.com.
