Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has launched the new Camry Hybrid in the Saudi market.
The Camry Hybrid exemplifies Abdul Latif Jameel’s “commitment to providing environmentally friendly vehicles, while offering guests the opportunity to experience the power and pleasure of sustainable mobility through cutting-edge technology and an engaging driving experience,” according to a press release.
The vehicle provides a comfortable and stable ride with superior handling characteristics, thanks to Toyota’s New Global Architecture (TNGA) platform, which represents an entirely new strategy to the way the company designs, engineers, and packages its vehicles.
The model can be driven under electrical power with zero-fuel consumption and carbon emissions, or with a combination of a petrol engine and two electric motors depending on vehicle speed and driving behavior. The batteries in the hybrid electric drivetrain are automatically charged by either the petrol engine or when braking and decelerating, eliminating the need to plug for recharge. Furthermore, the new Camry Hybrid does not require special fuel yet drives like any other conventional car.
Mazin Jameel, director of marketing at Abdul Latif Jameel Motors, said: “We are excited to launch the all-new Toyota Camry Hybrid to build on the success the Camry already enjoys in the Kingdom. With its stirring driving performance and state-of-the-art hybrid technology, the all-new Camry Hybrid creates a whole new value proposition, while ensuring seamless fun and excitement for driver and passengers alike without compromising on its environmental credentials.”
Jameel added: “Toyota has been pioneering hybrid electric technology for more than 20 years and delivers not only great fuel efficiency and low carbon emissions but also provides a smooth, comfortable, and engaging driving experience. We extend our deepest gratitude to our guests in the Kingdom for their continued support, which inspires us to excel and launch cars that exceed their expectations.”
New Camry Hybrid debuts in KSA
New Camry Hybrid debuts in KSA
PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership
The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.
The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.
Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.
He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.
Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”
The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.
It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.
The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.
Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”
He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.
Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.
