LG’s Multi V 5 rolled out in Saudi markets

The launch events were attended by a large number of Shaker Group clientele, traders, consultants and distributors. (Photo/Supplied)
Updated 01 May 2018
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LG’s Multi V 5 rolled out in Saudi markets

Shaker Group, the sole agent for LG air conditioners in Saudi Arabia and other prominent home appliance brands, is introducing to the Saudi market LG’s fifth generation VRF air conditioning system.

LG’s Multi V 5 new flagship AC solution was introduced in two big ceremonies in Riyadh and Jeddah. The events were attended by a large number of Shaker Group clientele, traders, consultants and distributors as well as journalists and media representatives. 

During the ceremonies, speakers focused on the advantages of LG’s Multi V 5 ACs with their improved seasonal capacities that smartly adapt to different climatic conditions, contributing to energy efficiency and cooling capacity. 

According to the company, the Multi V 5 features newest innovative technologies, including the advanced design of the “Ultimate Inverter Compressor,” the “Dual Sensing Control System,” which monitors temperature and humidity levels, as well as the new heat exchanger with modern specifications, joined together to boost efficiency and reduce electricity consumption.

Azzam Saud Almudaiheem, executive director of Shaker Group, said: “We have joined all of our efforts with the efforts deployed by the LG research and development centers around the globe to access the latest technologies in the field of refrigeration, air-conditioning and heating. This can be achieved by integrating energy-saving and low-cost operational solutions.”

He added: “Our strategy aims to support the Kingdom in providing sustainable and energy efficient solutions, moving in line with Saudi Vision 2030. Such directives motivate us to deliver more lavish technologies to capably fulfill our market needs and conserve our energy resources as well.”

Shaker Group’s projects include several residential, commercial, airports, hospitals, banks, shopping malls, hotels, and government buildings. The group is now providing LG’s Inverter Technology in all its residential split ACs and its commercial ACs in the Kingdom.


LuLu expands specialty coffee footprint in KSA with Sulalat

Updated 24 January 2026
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LuLu expands specialty coffee footprint in KSA with Sulalat

LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.