Johnson’s Baby officially launched its first semi-therapeutic product line, Johnson’s Baby Head-To-Toe, in an interactive event held in Jeddah. The masterclass gathered mothers, media and influencers to teach them about the importance of understanding infant skin care.
Sarah Kabbani, brand manager at Johnson and Johnson, said: “We are proud to officially launch the first semi-therapeutic product line, Johnson’s Baby Head-to-Toe, in Saudi Arabia. The product range is endorsed by the Saudi Pediatric Association and has already been tested and very well received by parents internationally as well as in the region.”
A study conducted by Johnson’s Baby found that only 10 percent of mothers believed that their baby’s skin was dry, when in fact, more than 60 percent of these babies had clinical signs of dryness.
From birth, a baby’s skin needs more protection and care in relation to hygiene, bathing, cleansing agents and topical products.
Dr. Azhar Ibrahem Mahana, pediatrics specialist at Samir Abass Hospital, said: “There are several things that mothers need to keep in mind when caring for their baby’s skin. Most of the time we think of the skin of a baby as soft and smooth, but in reality their skin is 30 percent thinner than adult skin and needs extra care to prevent dryness. This is why as doctors, we encourage mothers to look for products that have the right PH level, are gentle on the skin and will lock in moisture for a longer time, especially in harsh weather conditions like in this region.”
Johnson’s Baby launches new skin care range
Johnson’s Baby launches new skin care range
25,000 attend Social Development Bank’s DeveGO25 forum
The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond.
The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.
Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts.
The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies.
The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment.
The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development.
The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored.
It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track.
In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.
As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs.
This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.
The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts.
The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.
