Saudi prince to make official visit to France next week: sources

Updated 05 April 2018

Saudi prince to make official visit to France next week: sources

  • Saudi Arabia's Crown Prince Mohammed bin Salman has been on a royal tour since the beginning of March that has taken him to Egypt, the UK and the US
  • During his visits to the various countries he has signed numerous deals worth billions of dollars

DUBAI: Saudi Arabia's Crown Prince Mohammed bin Salman will make an official visit next week to France, expected to focus on culture and investments but also the long-running war in Yemen, sources with knowledge of his plans told AFP.
The 32-year-old Prince Salman "will be on an official visit Monday and Tuesday, mainly to discuss culture, tourism, investment and new technologies," a source close to the Saudi delegation said
The crown prince has been on a lengthy tour of the US, during which he has met with President Tump, as well as former members of the country’s government.
He has also met representatives of the international media including Warner Brothers, when they discussed Saudi Arabia’s plans to open cinemas for the first time in decades.
In March Mohammed bin Salman signed a multibillion dollar investment deal with Egypt’s President Sisi.
He also went to the UK where he held meetings with Prime Minister Theresa May, Foreign Secretary Boris Johnson and dined with the British royal family.
During his visit to the UK the two countries signed a massive $60 billion trade deal.
 


Adidas’ latest campaign shot in Saudi Arabia

Updated 18 February 2020

Adidas’ latest campaign shot in Saudi Arabia

DUBAI: In celebration of the 50th anniversary of its iconic superstar sneakers, Adidas Originals decided to shoot its latest “Change is a Team Sport” campaign in Saudi Arabia. 

Featuring four talented women hailing from the Kingdom, the campaign images were photographed against the striking backdrop of the AlUla heritage site.

Caption

For the campaign, the athletic giant tapped designer Alaa Balkhy, rapper Aseel Saraj, fashion blogger Jory Al Maiman and skateboarder and actress Sarah Taibah to showcase the sportswear brand’s iconic sneakers.

It is the first time a major brand has shot a campaign at the UNESCO heritage site.