ShoesandDrama.com launches first Saudi street style book

Following all the positive changes in women’s rights under the Saudi Vision 2030, ShoesandDrama.com, founded by Saudi entrepreneur and fashion editor, Marriam Mossalli, has announced the launch of its initiative and book “Under the Abaya: Street Style from Saudi Arabia.”
The first edition of the book was launched at the Art Books Jeddah (Feb. 8–11) in the Athr Gallery.
“It intends to expose the Saudi female’s unique versatility through a series of photographs, submitted by the women themselves and their photographers. Her adventurous style, enigmatic persona, and how she celebrates this newfound era of fashion independence are revealed and celebrated within its pages,” a press release said.
“A peephole into the unique regional fashion scene, ‘Under the Abaya’ presents our fashion, but more importantly the woman wearing it — the progressive Saudi woman who has always existed but has yet to be revealed to the world. This book hopes to rectify that by showcasing her true individualism, embedded in her heritage and fully confident with her own sense of cultural identity,” it added.
“Under the Abaya” is produced by Niche Arabia, in partnership with Cadillac.
ShoesandDrama.com launched the first edition of the book at Art Books Jeddah along with the website, www.undertheabayaksa.com, which will continue the initiative long after the book launch.
Proceeds from the book will be dedicated to Niche Studio’s Fashion Design Scholarship Fund, which offers scholarships to aspiring fashion design students in financial need.