DHAHRAN: “We have become more concerned with burnt toast than frying our brains,” Abdullah Al-Rashid, director of the King Abdulaziz Center for World Culture, or Ithra, told the attentive crowd at the opening of the Sync Summit, the two-day event which opened on Wednesday.
Sync Summit, first held in 2022, returned to Ithra with more sobering reminders of why now, more than ever, we need to reset our relationship with the digital world.
Well-known Emirati interviewer and entrepreneur Anas Bukhash returned to the Sync stage where he moderated a talk titled “Turning Tides: Recalling Humanity in a Digital World.” He offered insights as someone who owes his career to the power of the Internet but also recognizes many of its negative aspects.
“A knife can slice bread or stab someone,” Bukhash said, noting technology’s ability to be a tool to build or injure, depending on how one uses it.
His panel included Kristin Bride from the US, an activist focused on children’s safety regulations on social media, and Apple co-founder Steve Wozniak.
“Four years ago was the worst day of my life,” Bride told the stunned crowd. Her son, who was in high school, was seemingly thriving, having just landed a summer job at a pizza parlor.
Bride recalled telling her son how proud she was. Her son described how much he was looking forward to the future, but just hours later, he died by suicide during the night.
The activist later found out that her son had been severely bullied on Snapchat by anonymous users. The hundreds of messages she saw when she opened her late son’s account were every mother’s worst nightmare.
Bride fears that young people today lack the tools or the coping mechanisms to deal with online bullying. For the last three years, she has worked tirelessly to advocate for stronger regulations for young users, seeking stricter rules against anonymous users and asking for accountability from Snapchat and Meta.
“I feel sorry for my role,” said Wozniak, mentioning how he holds some guilt in building what has become a tangled World Wide Web.
Social media algorithms track a user’s activity to tailor content, which can sometimes limit the human or organic aspect of social interactions online.
“It’s not just a ‘like’ … you trigger a hundred advertisers,” Wozniak said.
Meanwhile, in a fireside chat, Arab News reporter Lama Alhamawi spoke to legendary football manager Jose Mourinho, who offered his philosophy on the social media usage of football players, describing the role that technology plays in the world of sport.
The summit also included a panel on utilizing technological advancements and finding ways to enhance the accuracy of fake news detection, along with other sessions dedicated to AI and wellness in the digital realm.
Ithra offered other events in the main plaza as well as programs curated for diverse audiences at the Ithra Theater and Ithra Cinema.
The Sync Summit is livestreamed and can be accessed on the Ithra website and social media channels.

RIYADH: The Saudi Data and Artificial Intelligence Authority announced Wednesday that Allam, the AI generative platform serving Saudi Arabia and Arabic speakers around the world, was included in IBM’s watsonx data platform at the IBM Think 2024 conference in its pilot phase as one of the best generative models in Arabic in the world.
Watsonx is IBM’s commercial generative AI and scientific data platform based on the cloud.
In a speech at the annual conference, the director of the National Information Center at the SDAIA, Essam Al-Waqeet, commended the watsonx platform’s exceptional technical capabilities in enabling large language models and simplifying machine learning, as well as enhancing AI governance, compliance and hybrid cloud deployment flexibility, and praised the inclusion of Allam for global use, which significantly strengthens SDAIA’s position as a leader in the field of AI.
“It is acknowledged that large linguistic models trained on high-quality data are the basis for the successful implementation of generative AI, and Allam has been trained on more than 500 billion linguistic units in Arabic. We will seek to expand the addition of high-quality data and work to improve the accuracy of its models,” Al-Waqeet said.
He also reaffirmed the SDAIA’s commitment to make Allam the best generative AI model in the Arabic language in the world.
Al-Waqeet also invited the participants at the IBM Think 2024 to join the third Global Artificial Intelligence Summit, to be organized by the SDAIA in Riyadh from Sept. 10-12 later this year.