Nike’s Pro Hijab among the winners of ‘2017 Design of the Year’

The Nike Pro Hijab was the winner of 2017 Design of the Year fashion category. (Nike)
Updated 29 January 2018
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Nike’s Pro Hijab among the winners of ‘2017 Design of the Year’

DUBAI: The Nike Pro Hijab was among London Design Museum’s 2017 Design of the Year winners, Fashion website Fashion United reported.
The Pro Hijab won the fashion category for design, as judges felt it “could change the face of sport for Muslim women.”
The stretchy, high-performance hijab was designed by Rachel Henry, Baron Brandt, Megan Saalfeld and Brogan Terrell and launched two days before international woman’s day.
At the time of launch, Nike said: “By providing Muslim athletes with the most groundbreaking products, like the Nike Pro Hijab, Nike aims to serve today’s pioneers as well as inspire even more women and girls in the region who still face barriers and limited access to sport.”
The sports veil was inspired by Runner Sarah Attar’s win for Saudi Arabia at the 2012 London Olympics.
Commenting on the Nike Pro Hijab, judge Amanda Levete, founder and principal of AL_A, said: “The first time I saw this project it stopped me in my tracks. It is a piece of design that tackles an important issue in a simple and elegant way. Perfectly delivered with inclusion at its core.”
Other nominees for the fashion category were Levi’s Commuter Trucker Jacket, Ecoalf that creates sustainable fashion, Kanye West’s Life of Pablo pop-up store, Aitor Throup’s New Object research, and the Pussyhat project.


Mona Tougaard stars in playful JW Anderson campaign

Updated 19 January 2026
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Mona Tougaard stars in playful JW Anderson campaign

DUBAI: Model Mona Tougaard is kicking off 2026 strong, appearing in the latest campaign for British label JW Anderson, starring alongside some of fashion’s most recognizable figures. The campaign showcases JW Anderson’s Autumn-Winter 2026 ready-to-wear collection, captured in a star-studded lookbook rather than a traditional runway presentation. It reflects Irish Creative Director Jonathan Anderson’s focus on community, craft and the relationship between people and objects, a concept he has been developing as part of the brand’s evolving identity.

In this project, Tougaard — who has Danish, Turkish, Somali and Ethiopian ancestry — shares the frame with Australian pop icon Kylie Minogue, fashion journalist Tim Blanks, designer Margherita Missoni and actress Ruth Wilson, among others — all friends, collaborators, or longstanding figures in Anderson’s creative circle.

The visuals mix portraits of the cast with still lifes and artisan objects, emphasizing the brand’s interest in curated, crafted pieces rather than seasonal trends. Tougaard models pieces from the collection and contributes to the campaign’s narrative of inclusivity and personal connection, embodying Anderson’s intent to weave together “things — and people — I like and I would like to have around me.”

Tougaard started her modeling career in 2017 after winning the Elite Model Look Denmark competition at the age of 15.

Since then, she has become a well-known figure in the fashion industry, working with top designers and luxury brands including Prada, Louis Vuitton, Fendi, Chanel and Valentino.

The model had a busy year in 2025. In January, she was a part of the Schiaparelli Haute Couture Spring/Summer 2025 show at Paris Fashion Week, where she wore a halter-neck dress with a sheer, form-fitting bodice that transitioned into a voluminous skirt with meticulously folded fabric.

In February, she starred in a Versace campaign and was seen on video reclining on a deep orange sofa, her hair styled in a sleek, straight look with blunt bangs.

In August, she posed for Marc Jacobs’ Fall 2025 campaign, showing the brand’s new Cristina Satchel bag. In photos shared on Instagram, Tougaard wore a sleek, black halter-neck dress with tall black boots, accessorized with the statement bag.

In September, she starred in a campaign for H&M’s Fall/Winter 2025 collection.

Tougaard ended 2025 with a campaign for Balenciaga. In the campaign visuals, she was photographed in a hotel-style interior, seated and reclining on white bedding.