One of the Kingdom’s largest conglomerates and investment companies, Al-Muhaidib Group, launched its digital business strategy, with digital transformation enabler SAP in an enterprise agreement signed by Abdulkareem Al-Khalawi, vice president of IT at Al-Muhaidib Group, and Steve Tzikakis, president of Europe, Middle East, and Africa (EMEA) South at SAP.
Al-Muhaidib Group is undergoing digital transformation across its 93 affiliates, covering five key sectors: Building materials, food, contracting, utilities and infrastructure and real estate.
This is in line with the Saudi Vision 2030, which is calling on private sector contribution to GDP to grow from 40 percent to 65 percent.
As part of its digital transformation, Al-Muhaidib Group’s eight largest entities will run on the SAP HANA in-memory platform.
“Saudi’s largest organizations need to run in real-time to enhance their business competitiveness. Using SAP HANA, Al-Muhaidib Group now has the real-time analytics to ensure our customers have the right products at the right time. We have enhanced our performance, improved our reporting time, and can better fuel our regional and international expansion,” said VP Al-Khalawi.
One of the oldest and largest conglomerates in the Kingdom, Al-Muhaidib Group was founded in 1943. Its most prominent investments include Mayar Foods, Savola Group, Masdar Building Materials and Thabat Construction, Saudi Tharwa in real estate, and ACWA Holding.
“Al-Muhaidib Group is at the cutting edge of Saudi organizations undergoing digital transformation. Conglomerates are the lifeblood of the Saudi economy, across a wide range of industry verticals. SAP is committed to exchanging global best practices in enabling Saudi Vision 2030’s nationwide digital transformation and private sector companies to take their business plans to the next level,” said Ahmed Al-Faifi, managing director, SAP Saudi Arabia, Bahrain and Yemen.
Al-Muhaidib Group advances its digital transformation strategy
Al-Muhaidib Group advances its digital transformation strategy
LuLu marks Founding Day with ‘Made in Saudi’ campaign
The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.
The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.









