The Saudi Dental Society (SDS) and Colgate have joined forces to launch a series of initiatives designed to enhance oral health care habits across the Kingdom.
The “Pledge to Enhance Oral Health Care in KSA by 2023” was unveiled during a special signing last week attended by representatives from SDS and Colgate. Comprising five key elements, the initiative is a five-year comprehensive strategy to challenge and positively impact attitudes and behavior toward oral health care in the Kingdom through a wide-ranging series of programs.
Results from the latest research carried out by the Saudi Ministry of Health show that 88 percent of people had not visited a dentist in the past 12 months — the recommended minimum being a routine visit every six months.
The major goal of this joint mission is to ensure that by 2023 at least a quarter of Saudi citizens are routinely visiting their dentists.
“Lifestyles and dietary habits are constantly evolving and an increase in the consumption of sweetened food products and tobacco has resulted in a spike in oral diseases in the developing world. Oral health is directly impacted by lifestyle as increased sugar intake can cause dental caries, leading to cavities that could ultimately lead to tooth loss,” said Burc Cankat, vice president and general manager, North Africa Middle East hub, Colgate, at the signing of the initiative.
“There is a pressing need for increased oral health promotion and reinforcing the message of the importance of oral health care and routine check-ups. Colgate is committed to enhancing oral health in the Kingdom. Through our strong partnership with the Saudi Dental Society we are confident of achieving the oral care goals outlined in our pledge to the citizens of Saudi Arabia,” he added.
Dr. Fahad Al-Shehri, president of Saudi Dental Society, said: “Oral hygiene practices among Saudi citizens are not as regular as they should be and the awareness on prevention of oral diseases is limited. It is time to act, and we are confident that our initiative with the extensive outreach programs aligned to it, as well as the support of the educators, parents and all concerned, will help achieve significantly improved attitudes and behavior toward oral health.”
Saudi Dental Society, Colgate launch oral health campaign
Saudi Dental Society, Colgate launch oral health campaign
Sulaiman Al-Rajhi Endowment projects worth SR8bn launched in Makkah
Sulaiman Al-Rajhi Real Estate Company has announced the launch of several real estate projects belonging to the Sulaiman Al-Rajhi Endowment system in Makkah, with a total investment exceeding SR8 billion ($2.1 billion). These projects include commercial, residential, and hospitality developments, as well as strategic land plots, as part of the company’s commitment to supporting the Kingdom’s real estate sector and enhancing the quality of life in the holy city.
The announcement was made during a field tour by a delegation of high-level officials including Saleh Al-Rasheed, CEO of the Royal Commission for Makkah City and Holy Sites; Ihsan Bafakih, chairman of the board of directors of Sulaiman bin Abdulaziz Al-Rajhi Holding Company; Haitham Al-Fayez, chairman of Sulaiman Al-Rajhi Real Estate Company and CEO of Sulaiman Al-Rajhi Holding Company; Moath Al-Mukhudub, managing director and CEO of Sulaiman Al-Rajhi Real Estate Company; and Anas Mansour Abadi, CEO of real estate at Sulaiman Al-Rajhi Holding Company and representative of the Sulaiman Al-Rajhi Endowment, alongside members of the board of directors of both the holding and real estate companies and the executive team.
The tour included the launch of the Tilal Towers project, with an investment value of SR2 billion, featuring more than 2,500 hotel rooms, strengthening the hospitality sector in Makkah.
The delegation also visited the Tilal Village project, valued at SR2.8 billion. It is one of the prominent qualitative projects within the hospitality ecosystem in Makkah.
Furthermore, the visit covered the residential buildings within Tilal Village, comprising 828 units, with an investment of SR800 million. The delegation inspected the specialized hospital, medical complex housing, and the office and commercial plazas.
During the tour, a contract was signed for the Al-Rajhi Center project, valued at SR250 million, as part of a comprehensive rehabilitation plan.
The inspection also included the Al-Ukayshiyyah land, spanning 4 million square meters, and the Al-Ghazzawi project land, valued at SR250 million.
The tour concluded with prayers at the Aisha Al-Rajhi Mosque, the second-largest mosque in Makkah after the Grand Mosque, with a capacity for 50,000 worshippers.
This visit underscores the importance of these investments, which represent a clear direction toward enhancing the management of the endowment’s assets through diversification, redevelopment, and strategic expansion, in line with the development goals of the Makkah city and Saudi Vision 2030.
Sulaiman Al-Rajhi Real Estate, a subsidiary of Sulaiman bin Abdulaziz Al-Rajhi Holding Company, continues to provide innovative solutions to elevate the real estate sector to international standards.
