STC Group CEO Khaled Biyari said the region is brimming with young people who are creative and capable of contributing to the positive transformation of the region’s economies when given the right environment.
Biyari was speaking at the opening session of the “Building Digital Economies in the Arab World” forum titled “The Digital Arab World, the Most Important Challenges and Opportunities” organized by the World Economic Forum (WEF) in the UAE.
He said both the government and the private sector in the Kingdom are focused on business incubators and the rapid development of the digital economy through young leaders, contrary to the prevailing view that the region is not attractive enough for talents and creators.
Biyari, who is a member of the Regional Business Council (RBC), said digital transformation provides many opportunities to speed up the region’s economies to cope with global transformation. This, he said, would help governments and companies to efficiently work hand in hand, and provide growth opportunities, which in turn would reduce dependence on natural resources.
He said investment in digital infrastructure such as advanced networks, data centers and platforms is important, given the large number of projects currently underway in the Kingdom.
Arab leaders from the public and private sectors who participated in the forum called for accelerating the shift in economic strategies in Arab countries in line with the digital and technical transformations taking place in the world’s economies. They pointed out that the leaders of public and private sectors are required to adopt new methodologies in education and economy to create an economic system that is suitable for the fourth industrial revolution, especially through investment in technology and digital infrastructure.
STC CEO stresses on investment in digital infrastructure for economic transformation
STC CEO stresses on investment in digital infrastructure for economic transformation
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
