The Trade Development Authority of Pakistan (TDAP) in collaboration with the commercial section of the Consulate General of Pakistan in Jeddah is participating in the ongoing Foodex Saudi 2017, Saudi Arabia’s leading international trade exhibition dedicated to the food and drink industry.
The event started on Sunday and ends on Wednesday at the Jeddah Center for Events & Forums.
The exhibition was inaugurated by Prince Abdullah bin Saud, head of the tourism and entertainment committee at the Jeddah Chamber of Commerce and Industry (JCCI).
Consul General of Pakistan Shehryar Akbar Khan said promoting bilateral trade between Pakistan and Saudi Arabia is one of the foremost responsibilities of the Pakistani consulate. He said 11 Pakistani companies are participating in the exhibition and include the country’s top exporters dealing in rice, beverages, spices, bakery and confectionaries.
He said that while Saudi Arabia is the region’s largest food producer with 74.1 percent of the total products in the GCC, it imports more than $25 billion worth of food and beverage products each year to meet its rising consumption demands.”With growing demand at an annual rate of 18.5 percent due to an expanding domestic market on account of the growing population and increasing annual pilgrimage, Saudi Arabia’s food and drink imports are likely to reach around $70 billion per annum in the next four to five years. Reliance on imports is also likely to increase as the Saudi government has decided to reduce wheat production to conserve water,” Khan said.
These developments, he said, offer a huge opportunity to Pakistani companies to further penetrate into the Saudi market and increase their market share. “Given the fact that Pakistan is an agricultural country, and more than 50 percent of its exports are agro- and textile-based, it has enormous potential to increase its exports by tapping into the halal food market of Saudi Arabia, which currently imports more that 80 percent of its total food and beverage requirements,” Khan added.
Commercial Consular Shehzad Ahmad Khan said the Pakistani consulate is extending its full cooperation to Pakistani businessmen to showcase their products in Saudi Arabia and benefit from the opportunities emerging out of the Saudi Vision 2030 to promote bilateral ties and investment.
Pakistan seeks share of Saudi food market at Foodex 2017
Pakistan seeks share of Saudi food market at Foodex 2017
Petromin Nissan celebrates decade of partnership excellence in Kingdom
Petromin Nissan recently hosted an event to celebrate 10 years of partnership with Nissan, marking a decade since Petromin was appointed as the official Nissan dealer in Saudi Arabia. The milestone reflects a partnership shaped by trust, consistent performance, and a shared long-term vision that has played a meaningful role in the development of the automotive sector in the Kingdom.
The event highlighted Petromin Nissan’s continued confidence in the Saudi market, demonstrated by the attendance of senior leadership from Nissan Global, the Middle East, and Saudi Arabia. The Kingdom was reaffirmed as one of Nissan’s most important growth markets in the region, in line with the company’s global focus on innovation, sustainability, and intelligent mobility.
The celebration was attended by a number of senior industry and business leaders, including Sheikh Amr Al-Dabbagh, chairman and CEO of Al-Dabbagh Group, reflecting the significance of the partnership and its broader impact on the Kingdom’s automotive and business landscape.
As part of its performance over the past year, Petromin Nissan had been awarded two Awards of Excellence from Nissan Global, recognizing operational strength and overall business performance, and reinforcing its standing as one of Nissan’s leading partners worldwide.
Paddy Magee, managing director of Petromin Nissan, said: “Over the past 10 years, Petromin’s priority has been to build a business that puts the customer first while fully reflecting Nissan’s global standards. Through expanding our network, strengthening our service capabilities, and investing in our people, we have focused on creating sustainable value for the Saudi market.”
Adib Takieddine, managing director of Nissan Saudi Arabia, said: “Saudi Arabia continues to be a strategic market for Nissan. Our partnership with Petromin has been instrumental in strengthening our presence in the Kingdom, supporting growth, enhancing customer satisfaction, and advancing our long-term vision for mobility in alignment with Vision 2030.”
Over the decade, Petromin Nissan significantly expanded its footprint across the Kingdom, now operating 18 showrooms and 16 service centers in 11 cities, improving accessibility and delivering a more seamless customer experience nationwide.
Reflecting on the broader partnership, Terence Byrne, CEO of National Motor Company, said: “Reaching this milestone is a clear reflection of a partnership built on shared values and long-term commitment. Petromin Nissan has established a strong platform in Saudi Arabia and continues to deliver real impact for customers and the wider automotive ecosystem.”
Looking ahead, Petromin Nissan reaffirmed its long-term commitment to the Saudi market, with continued focus on innovation, sustainability, digital transformation, and customer-centric mobility as the partnership moves into its next phase.
