Bahri, the national shipping company of Saudi Arabia, and Bolloré Group, a global player in international freight forwarding and logistics, have officially launched BahriBolloré Logistics, the companies’ joint venture. Bahri owns a 60-percent stake in the joint venture, while Bolloré owns the remaining 40 percent.
Headquartered in Riyadh, BahriBolloré Logistics will provide end-to-end logistics and supply chain management solutions to local and international firms operating in Saudi Arabia.
To mark the occasion, BahriBolloré Logistics hosted a ceremony at The Ritz-Carlton, Riyadh, in the presence of Abdulrahman M. Al-Mofadhi, chairman of Bahri; Cyrille Bolloré, chairman of Bolloré Transport & Logistics; Éric Giraud-Telme, deputy head of mission at the French embassy in Saudi Arabia; and senior representatives from both the companies, the diplomatic and military corps, among others.
Bahri Chairman Al-Mofadhi said: “The success of this joint venture signals the importance of collaboration in creating a wider positive impact on the sector. It is only through meaningful partnerships and a shared vision that the transportation and logistics sector can break new ground and explore new horizons of growth.”
Ali Al-Harbi, acting CEO of Bahri, said: “The inauguration of BahriBolloré Logistics will enable us to play a significant role in driving an important objective of Saudi Arabia’s Vision 2030, to further raise the Kingdom’s ranking in the global logistics market. The joint venture will enable us to deliver high-quality logistics and supply chain management solutions as we combine Bolloré’s global footprint with our industry-leading capabilities and deep understanding of the local market to meet the growing demand for these services in the regional market.”
Cyrille Bolloré, chairman of Bolloré Transport & Logistics, said: “We are particularly honored to conclude this strategic partnership with Bahri, one of the most recognized logistics players in Saudi Arabia. This development at the heart of a high growth potential region is an important milestone of our global network integration.”
Thierry Ehrenbogen, CEO of Bolloré Logistics, said: “This alliance is following the development dynamic of Bolloré Logistics in the Middle East region and at the crossroads of Asia, Africa and Europe. Our joint venture with Bahri enables us to promote our expertise in key sectors, especially in aerospace, defense, oil & gas, along with fashion and health care.”
Bahri, Bolloré Group celebrate launch of logistics firm in Riyadh
Bahri, Bolloré Group celebrate launch of logistics firm in Riyadh
LuLu marks Founding Day with ‘Made in Saudi’ campaign
The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.
The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.
