CHENGDU, China: Prince Sultan bin Salman, president of the Saudi Commission for Tourism and National Heritage (SCTH), stressed the importance of tourism and the need to empower it to support and enhance the economy and create more job opportunities.
This came during a speech delivered on Wednesday by Prince Sultan at the opening of the 22nd session of the General Assembly of the UN World Tourism Organization (UNWTO) in Chengdu, China.
He also pointed out that Saudi Arabia has worked with UNWTO to achieve the largest growth of the tourism sector.
“Under the direction of King Salman, Saudi Arabia is moving with all its power to promote, empower and support tourism at all levels to continue more successes and leaps that are in line with the aspirations of citizens, residents and visitors of the Kingdom,” the prince added.
He also pointed out that “tourism is the second sector in terms of numbers that provide job opportunities for Saudi citizens.”
Chinese President Xi Jinping explained the importance of supporting tourism in the world because it is an important channel for the exchange of knowledge and cultures among countries, economic development and job creation.
“The incoming tourism to China accounts for 10 percent of the local economy as 95 million people visit the country per year. China comes in fourth place at the international level.”
He added that the volume of spending on domestic tourism reaches more than $600 billion and that China is working at full capacity to further develop tourism because of its strength in providing real employment opportunities for citizens.
“The best way to develop the economy is through the empowerment of tourism and removal of obstacles it faces in various fields, and encouraging people to travel and enjoy the world,” he said in a speech delivered by his deputy prime minister.
The Chinese president stated that tourism is a job for all. He called for the mutual opening of doors and announced China’s desire to work with all countries to develop solutions for travel visas.
“Fifty-eight percent of passengers annually get visas; therefore, it is necessary to facilitate and improve procedures bilaterally with countries so that tourism can perform its role,” he said.
The secretary-general of the WTO, Taleb Rifai, cited the need to promote international tourism and support travel. He also said that 1.2 billion people travel annually and expected that the number will reach 1.8 billion people in 2030.
The General Assembly of the WTO, at its 22nd session, is the largest assembly to be held in the history of the UNWTO, with some 1,100 officials and 75 ministers representing more than 132 countries.
Bahrain and Egypt have been elected members of the executive council for the Middle East region along with Saudi Arabia, which is already a member of the council.
SCTH president: Saudi Arabia oriented to promote, enhance tourism
SCTH president: Saudi Arabia oriented to promote, enhance tourism
Joy Awards 2026 spotlights arts in the Arab world
RIYADH: Riyadh hosted its annual Joy Awards, bringing together stars and creative projects from across the Arab world as part of an event that has been held annually since 2022. The 2026 ceremony continued its focus on recognizing storytelling and creative work, while highlighting projects released over the past year.
As audiences anticipated the winners following the release of the nominees, awards were presented across six sectors; music, cinema, series, directors, sports and influencers. In addition to category awards, the ceremony also honored recipients of special accolades including Personality of the Year, Lifetime Achievement, and Joy Honorary awards.
Previous events have recognized Arab and international figures for their contributions to the arts, including Matthew McConaughey, who received the Personality of the Year Award in 2025.
Amid the Kingdom’s expansion of its entertainment sector — spanning film, music and sports — the Joy Awards reflected Riyadh Season’s role in hosting large-scale cultural events.
This year’s fan-favorite nominees, many of whom were Saudi nationals, were cheered on as they walked the Joy Awards’ iconic lavender carpet, where fashion once again took center stage as a key expression of the region’s evolving creative identity.
Among winners who took home the Joy Awards was Saudi 14 year old Rateel Alshehri, who won Favorite Female Influencer. Speaking to Arab News on the lavender carpet, Rateel shared her excitement towards Joy Awards:
“I’m so excited about being at Joy Awards today, it’s something I’ve been looking forward to (…) Everyone here deserves to be here.” On her beautiful sky-blue gown, Rateel shared that she was wearing Saudi designer, Adnan Akbar.
Rateel’s excitement towards the awards was echoed by both Arab and non-Arab guests on the lavender carpet as many took in the unique atmosphere that Riyadh offers Joy Awards; where Arab entertainment and art is celebrated.
Lebanese actress Laila Abdullah also shared her enthusiasm towards both the award show and the Kingdom’s ambitions in hosting the Joy Awards and creating a hub for creative voices.
Speaking to Arab News she emphasized Saudi’s unique qualities: “It’s this mix of culture and luxury (…) It has that Gulf Arab character, the Saudi touch, you know? And that’s what really makes it stand out” Joy Awards was filled with a bustling energy that was eager and excited to give a platform to dreamers, artists, and talents who have been waiting to showcase their visions within the Arab world. It was a celebration that went beyond mere award-giving, reflecting the same ambition and creative momentum that defines Riyadh Season.
The lavender carpet paved way for international guests to speak to Saudi media on how it feels to be a part of an artistic celebration of Arab talent. Speaking to Arab News, Australian actor Luke Arnold shared his excitement towards attending the Joy Awards: “What I’m most excited about is kind of what I love about film and television, which is people from all over the world coming together to tell stories and share their expertise (…) It’s really exciting hearing about some of the potential projects happening, meeting some of the local talent here…just really excited to have more stories out in the world.”
Speaking to Arab News, Lebanese fashion influencer Karen Wazen reiterated the sentiment on Riyadh giving Joy Awards a special and unique energy for the arts, saying: “I am so impressed, I’m so proud to be at an event like this in our region, in Saudi Arabia. This is probably the most impressive and big carpet that I’ve ever seen (…) I’m very excited to watch the ceremony, but also I think to just meet so many people from our industries, it’s a beautiful place to do so.”
That vibrant atmosphere was on full display at the Joy Awards as the ceremony continued with stars like Millie Bobby Brown winning the Personality of the Year Award and the Lifetime Achievement Honor presented to acting legend Forest Whitaker. The stardom was not limited to the film sector, as American pop star Katy Perry performed her iconic songs live; and British singer Robbie Williams took to stage to give a standout performance.
The Joy Awards 2026 once again proved that setting new benchmarks in entertainment and creative expression is not only achievable, but celebrated when driven by local talent and support. As stars from around the world took to Riyadh’s lavender carpet, Arab culture was placed firmly at the forefront — spanning film, music, and digital creativity. The Joy Awards stand as a symbol of the broader cultural transformation that Riyadh is championing across the Arab world’s entertainment industry.
