LONDON: Retailers and analysts are expecting sales of the new iPhone X and 8 to match the considerable pre-release hype when the the latest models are available for preorder in the Gulf from Oct. 27.
The sight of thousands of Apple-obsessed fans working themselves up into a frenzy and lining up around the block in order to get their hands on the latest iPhone is nothing new; the annual iPhone launch is as much a date in some people’s calendars as their birthday.
Analysts, however, are expecting sales of the iPhone X, Apple’s 10th anniversary model, and iPhone 8, launched amid the usual fanfare on Tuesday, to buck the trend of a recent fall in sales.
“We are expecting to see a growth this year over sales in 2016. Last year’s sales were down against 2015,” Anshul Gupta, research director of Gartner, a research and advisory company, told Arab News.
“We see this growth as being down to sales of the new iPhone 10 and 8, not least because sales of the iPhone in the first half of the year were down on the first half of 2016.”
For Gupta, the lower sales earlier this year and expected rise in sales during the second half of 2017 can be explained by fans being prepared to wait for the iPhone X rather than upgrade to the iPhone 7, which was released a year ago.
“There were rumors in the market about what the new features were going to be, and people knew there was going to be a 10th anniversary model,” Gupta said.
“So they waited for the significant upgrade. Pent-up expectations were building ahead of the launch and we anticipate this will lead to better second-half sales.”
That view was echoed by Nilesh Khalklho, CEO of Sharaf DG, who claims the excitement caused by the new models is twofold. First, the idea that the iPhone X is a significant departure from the previous models, and second, because customers in the UAE always love Apple devices.
“The new iPhone X is the all-new premium launch which has some amazing new features. We see this being a big draw for UAE residents who always like to go for the latest, cutting edge devices,” Khalklho said.
“The iPhone has been one of the most popular phones in the UAE for many years now.”
However, one analyst, while expecting strong sales of the latest iPhones, is predicting tough times for Apple beyond this latest launch.
Other than the wireless charging, the all-screen design and supposed longer battery life, the one common thing remarked upon about the iPhone 10 is the price: An eye-watering, gulp-inducing $999-plus.
For Brand Finance CEO, David Haigh, that could prove to be the iPhone’s undoing looking beyond last-quarter sales.
“Thanks to the new launch, the coming months will probably bring a surge in Apple’s sales, but the brand is going to struggle to retain its position in the long run,” Haigh told Arab News.
“Apple products remain status symbols in the Gulf. There is no doubt that many early adopters in the region will book their delivery of the new iPhone X or Apple Watch as soon as they become available.
“However, with the advent of cheaper handsets from brands like Huawei, whose success is particularly fueled by growth in emerging markets such as the Middle East, Apple’s increasing focus on what are effectively luxury products may ultimately cost the brand a large share of the mass market.
“Brand value depends on the topline figures and if Apple fails to boost revenues in key markets such as the Gulf, its brand value will continue to fall.”
But while Apple may need to worry about the long term due its pricing structure, Kutaiba Edrees, store manager at iStyle in Riyadh, foresees no problem with the price of the iPhone X.
“We are expecting very good sales of the iPhone X,” Edrees said.
“The price is not a problem, it will sell at around SR5,000 ($1,333) and that is not a problem for our customers, they love Apple and they love the iPhone. It is very popular in Saudi Arabia.”
He did, however, anticipate a marked difference in sales between the anniversary iPhone X and the iPhone 8.
“We expect the iPhone 10 to sell very well, but the iPhone 8 not so much. The 10 is completely new, new design, everything is new.
“The 8 on the other hand is very similar to the 7, the same design as 7, and the 6s.”
X marks the spot for iPhone sales boom
X marks the spot for iPhone sales boom
Saudi Aramco achieves significant progress in its gas production plan
RIYADH: Saudi Aramco has announced the achievement of significant progress in its plan to expand gas production, with the start of production at the Jafurah field, the largest unconventional gas field in the Middle East, and the commencement of operational activities at the Tanajib Gas Plant, one of the largest gas plants in the world.
The oil giant aims to increase its sales gas production capacity by approximately 80 percent by 2030 compared to 2021 production levels, reaching nearly 6 million barrels of oil equivalent per day from total gas and associated liquids production, according to the Saudi Press Agency.
This is expected to generate additional operating cash flows ranging between $12 billion and $15 billion in 2030, subject to future demand for sales gas and liquids prices.
President and CEO of Saudi Aramco, Amin Al-Nasser, said: “We are proud to commence production at the Jafurah field and begin operations at the Tanajib Gas Plant. These are major achievements for Saudi Aramco and the future of energy in the Kingdom. Our ambitious gas program is expected to become a key source of profitability.”
He affirmed that these mega-projects contribute to meeting the growing domestic demand for gas, supporting industrialization and development in several key sectors, in addition to producing significant quantities of high-value liquids.
Al-Nasser expressed his gratitude for the support, trust, and attention that Saudi Aramco receives from the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, crown prince and prime minister, noting that this has had the most profound impact on the company’s achievements and distinguished projects that serve the Kingdom’s Vision 2030.
The gas extracted from the Jafurah field is expected to support the Kingdom’s growth targets in key sectors such as energy, artificial intelligence, major industries, and petrochemicals, potentially providing a major boost to the Kingdom’s economy and strengthening its position among the world’s top ten gas producers.
Saudi Aramco began first producing unconventional shale gas from the Jafurah field in December 2025, with technology playing a pivotal role in unlocking the potential of the Jafurah field and establishing it as a global benchmark for unconventional gas development.
Since its inception, the project has leveraged technology to help reduce drilling and stimulation costs and enhance well productivity, contributing to its strong economic prospects.
The Jafurah area covers 17,000 sq. km and is estimated to contain 229 trillion standard cubic feet of raw gas and 75 billion barrels of condensates. The Jafurah field project aims to produce 2 billion standard cubic feet per day of sales gas, 420 million standard cubic feet per day of ethane, and approximately 630,00 barrels per day of gas liquids and condensates by 2030.
The Tanajib Gas Plant is a key pillar in Aramco’s strategy to increase gas processing capacities and diversify its energy product portfolio, helping to foster long-term economic growth.
Operations began in December 2025, and its raw gas processing capacity is expected to reach 2.6 billion standard cubic feet per day in 2026. The start of operations at the Tanajib Plant coincided with the commencement of production from the Marjan field expansion and development program.
The plant is distinguished by its digital integration, enhanced operational efficiency, capability to execute complex projects, and optimal use of resources. It processes raw gas associated with crude oil production from the offshore Marjan and Zuluf fields.
Aramco’s gas expansion is expected to create thousands of direct and indirect job opportunities, generating significant added value and strengthening its position as a reliable energy provider.
It also helps meet the growing demand for natural gas and enhances its supply to national industries.
The expansion strategy supports efforts aimed at achieving the optimal energy mix for local electricity generation, advancing the Kingdom’s liquid fuel displacement program, which will have a positive environmental impact, supporting the Kingdom’s ambition to achieve net-zero emissions by 2060, enhancing energy security, and contributing to building a more diversified national economy.
