Hyunjin C&T made a splash with the debut of their Luxury Gold Therapy at Beautyworld Middle East 2017. The Korean beauty specialists introduced an entire range of innovative products that utilize gold leaf, magnetic therapy and oxygen therapy in innovative treatments aimed to revitalize and rejuvenate skin tone and condition.
The use of gold in beauty treatments has been prevalent from Roman and Greek times, with Egyptian empress Cleopatra having been known to use a golden mask to enhance her fabled beauty.
Hyunjin C&T President Sunghan Jung said: “We would like to extend our business in the Middle East and introduce our best product, Luxury Gold Therapy, a VIP treatment that maximizes the antioxidant effect of pure gold. This treatment uses gold leaf, which gives a visible result right after application.”
Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and well-being in the Middle East. The exhibition is the key networking and sourcing platform for the beauty and cosmetics industries.
As the largest event of its kind, it ensures direct access to more than 1,500 exhibitors from 60 countries, and welcomed 37,184 visitors in 2016.
With an amazing array of products and services from all over the world, it gives visitors the opportunity to source cutting-edge products and services as well as learn about and discuss the latest market trends. There is no other related trade exhibition in the Middle East that delivers the same quality and variety of buyers and distributors.
Luxury gold therapy for skin from Hyunjin
Luxury gold therapy for skin from Hyunjin
Saudi Arabia world’s safest and most attractive investment destination, says chairman of Sumou Holding
Saudi Arabia has emerged as one of the world’s safest and most attractive destinations for investment, supported by the strength and resilience of its economy, according to Ayed bin Farhan Al-Qahtani, chairman of Sumou Holding.
Al-Qahtani said the Kingdom’s economy has consistently demonstrated its ability to navigate global and regional crises. He noted that Saudi Arabia has historically adapted to challenging conditions and emerged stronger, thanks to prudent economic policies and effective governance, both of which have reinforced the market’s financial strength. Al-Qahtani added that Saudi Vision 2030 has reshaped the structure of the national economy by diversifying income sources and leveraging the country’s core strengths, creating a more flexible and sustainable economic environment capable of withstanding global volatility.
According to Al-Qahtani, business activity across Saudi Arabia continues to operate normally despite current global uncertainties, highlighting the adaptability and experience of Saudi companies across multiple sectors.
Sumou Holding currently manages an investment portfolio valued at about $10 billion. Al-Qahtani said that the group plans to expand its investments in the Kingdom while seeking to attract additional foreign capital through international partnerships and joint ventures.
The company is evaluating a range of new opportunities across key sectors and particularly in real estate, which Al-Qahtani described as one of the most secure and attractive investment sectors in the Saudi market amid rising demand for residential, commercial, and development projects.
Saudi Arabia’s property market has also undergone significant regulatory reforms aimed at boosting its appeal to international investors. A new foreign property ownership law, which came into effect in early 2026, allows non-Saudis — individuals and companies, residents and non-residents — to own residential, commercial, and agricultural properties across designated areas of the Kingdom.
The framework will increase capital inflows into the real estate sector while introducing specific ownership rules for the holy cities of Makkah and Madinah, two markets Al-Qahtani said remain among the most secure and globally attractive for long-term investment.
Sumou Holding owns two companies listed on the Saudi Exchange: Sumou Real Estate Co. and Ader Real Estate Co.
Al-Qahtani added that the group’s international arm, Ader Global, is building partnerships with global investors and directing capital toward promising opportunities in the Saudi market, reinforcing the Kingdom’s role as a regional hub for investment and multinational companies.
With its strong regulatory framework, investment security, and continued government support for the private sector, Saudi Arabia is well positioned to attract further foreign capital in the coming years, Al-Qahtani said, cementing the country’s status as a leading global investment destination both today and in the future.
