The real estate development company, Jabal Omar Development Company ( JODC),
has announced that Emaar Hospitality Group’s premium luxury hotel brand Address Hotels and Resorts has been selected to manage its flagship hospitality project in Makkah. This also marks the first expansion of Address Hotels and Resorts into Saudi Arabia.
The Jabal Omar Address Makkah, scheduled to open in 2019, is located just steps away from the Grand Mosque. With two identical towers, Jabal Omar Address Makkah is centrally located and forms the tallest towers within the master development. An interconnecting bridge linking the two towers serves as a visual landmark of the project.
With a built-up area of about two million square meter, Jabal Omar features residences, hotels, malls, retail amenities, prayer areas and other support facilities.
Yasser Faisal Al-Sharif, chief executive of Jabal Omar Development Company, said: “As our single-largest development and located in the heart of the holy city of Makkah, the Jabal Omar development is our prestigious project that complements our goals to promote a robust infrastructure that supports Haj and Umrah pilgrims.
“We wanted to ensure that the Jabal Omar Address Makkah stands out for its unique brand identity and exceptional service standards. Address Hotels and Resorts has proven expertise in managing world-class luxury mixed-use projects, and by choosing a brand that has its roots in the region, we are confident of delivering a hospitality choice that will support the goals of Saudi Vision 2030 to promote religious and cultural experiences.”
Mohamed Alabbar, chairman of Emaar Properties, said: “We are honored to mark the expansion of Address Hotels and Resorts, the premium luxury hotel brand under Emaar Hospitality Group, to Saudi Arabia with the signing of this important management contract with Jabal Omar Development Company. As an iconic development situated near the Grand Mosque, Jabal Omar Address Makkah will appeal to visitors from across the world by offering distinctive value propositions including its central location, attentive service and extensive amenities that meet the needs of visitors.”
Olivier Harnisch, chief executive of Emaar Hospitality Group, added: “Saudi Arabia is one of our focal destinations to expand the footprint of our hotel brands. Jabal Omar development stands out for its unique design features and amenities, and will appeal to religious visitors as well as investors.”