China National Tourism Administration (CNTA) is organizing a joint promotion tour of Beautiful China for tourism authorities and businesses from the member regions of the Ice and Snow Tourism Promotion Alliance and Shanghai to the UAE, Malaysia and Singapore from May 15-23. The delegates will discuss cooperation with their counterparts from the local tourism industries. The Chinese tourism promotion delegation is being led by Zhang Lizhong of Department of Tourism Promotion and International Cooperation, CNTA.
The tour aims at strengthening China’s tourism exchange and cooperation with the Middle East and Southeast Asia and promoting China’s ice and snow tourism resources and products to the Belt and Road countries.
China’s tourism industry is experiencing rapid and sustained growth, marking a transition from scenic-spot-based tourism to holistic destination development tourism.
China is not just the world’s largest source of outbound tourists and largest domestic tourism market, but also a popular destination for tourists from around the world. Last year, the inbound arrivals to China reached 138 million, including 28.15 million foreign arrivals, up by 8.3 percent over 2015.
This number is expected to reach 143 million this year. The Belt and Road regions such as the Middle East and Southeast Asia have occupied a key position in China’s tourism market, both inbound and outbound.
With the momentum generated by the Belt and Road initiative, China’s tourism industry is opening at a faster pace, and the quality of tourism services and products is constantly improving.
China has rich ice and snow tourism resources, which are mainly concentrated in the northern region, and with different focuses, from sight-seeing, sports and leisure to festive celebration and cultural performance. The number of participants and employees in the industry is rapidly expanding. In 2022, China will host the 24th Winter Olympics in Beijing and Zhangjiakou City of Hebei Province, which brings new opportunities for the development of ice and snow tourism in China.
At the end of 2015, the China Ice and Snow Tourism Promotion Alliance was established under the initiative of the Tourism Administration of Heilongjiang Province. The member regions of this alliance are using this mechanism to share resources, exchange information, explore market opportunities and encourage mutual tourist visits, and working together to grow China’s ice and snow tourism industry and promote China’s ice and now tourism culture to the world.
China is also working with the UAE, Malaysia, Singapore and the other Belt and Road countries to improve the convenience of policy arrangements in visa, customs clearance, logistics and shopping refund.
China’s ice and snow tourism promoted in UAE, Malaysia and Singapore
China’s ice and snow tourism promoted in UAE, Malaysia and Singapore
Jameel Observatory-CREWSnet advances climate resilience in Bangladesh
The Jameel Observatory Climate Resilience Early Warning System Network, an initiative co-founded by the Massachusetts Institute of Technology and Community Jameel to reinvent climate change adaptation in vulnerable communities into a proactive, integrated and evidence-based process, announced the launch of its Adaptation Fortress initiative, transforming existing cyclone shelters and providing protection from heat waves in Bangladesh for the first time.
The first Adaptation Fortress is under construction in Satkhira district, southwest Bangladesh. If this pilot is successful, the initiative will open a pathway, with additional funding, to scaling up to 1,250 Adaptation Fortresses providing heatwave relief to half a million of the region’s most vulnerable residents.
More than 30 million people live in southwestern Bangladesh. Between 2019 and 2021, including in the midst of the COVID-19 pandemic, multiple cyclones hit the region, devastating land, homes and entire communities. The threats posed by climate change — rising sea levels and more extreme weather — mean that people living in this region are likely to face similar crises in the years ahead. In addition to cyclones, extreme heat is a growing threat, putting people at risk of dehydration and heatstroke. In 2024, the UN found that heat waves caused nationwide school closures for two weeks, with some schools closing for six to eight weeks due to the combined impact of heat waves and flooding.
In Bangladesh, the Jameel Observatory-CREWSnet has used its mid-century climate projections and analysis of local human systems to design a pilot for a multi-purpose, multi-objective structure called an Adaptation Fortress.
By engaging extensively with local communities, the Jameel Observatory-CREWSnet, which includes among its partners BRAC, a global nongovernmental organization established in Bangladesh, is demonstrating a new model of climate adaptation that repurposes schools that are also cyclone shelters to serve as sanctuaries during extreme heat events.
The climate resilient shelter model is the first of its kind in Bangladesh and serves as a blueprint for infrastructure development across South Asia. Designed to protect the most vulnerable community members during government-declared heat emergencies, Adaptation Fortresses feature solar power generation and battery backup systems to ensure the shelter is resilient to outages during extreme heat conditions. The site also includes rainwater harvesting capacity and is designed so that excess energy generated when air conditioning is not in use is made available for community use.
Mohammed Abdul Latif Jameel KBE, founder and chairman of Community Jameel, said: “The Jameel Observatory-CREWSnet’s construction of this first pilot Adaptation Fortress marks a milestone for Bangladesh and the region. It lays the foundation for a proactive response to cyclones and heat stress — emergencies that the team has projected will become frequent events, threatening the lives of millions in Bangladesh. By adapting infrastructure today, we are building the resilience needed for tomorrow.”
Professor Elfatih Eltahir, lead principal investigator of the Jameel Observatory-CREWSnet, said: “Bangladesh built a vast network of cyclone shelters that have been effective in protecting vulnerable populations. For the first time the Jameel Observatory-CREWSnet is introducing the concept of shelter from heat waves as well as cyclones in southwest Bangladesh. This integrated and proactive initiative will significantly improve climate resilience in a region with some of the highest risks from climate change.”
Dr. Deborah Campbell, executive director of the Jameel Observatory-CREWSnet, said: “Bangladesh is getting hotter and will experience more frequent and severe heat waves, leaving many people very vulnerable to heat stress and lacking the resources to adapt. The Adaptation Fortress initiative will provide shelter for the most vulnerable community members in southwest Bangladesh and has the potential to serve as a model for similar proactive climate resilience infrastructure development across Bangladesh and South Asia.”
Dr. Md Liakath Ali, principal investigator of the Jameel Observatory-CREWSnet at BRAC, said: “BRAC is proud to partner with the Jameel Observatory-CREWSnet in pioneering the Adaptation Fortress initiative, an important step toward protecting vulnerable communities from the growing risks of extreme heat in coastal Bangladesh. By transforming existing cyclone shelters into multi-purpose, climate-resilient infrastructure, we are demonstrating how locally grounded solutions can address emerging climate hazards while strengthening community well-being. Alongside the pilot, we are committed to engaging policy makers so that future heat and climate risks are integrated into national planning processes. The lessons from this initiative will not only support communities in the southwest, but also inform long-term, scalable strategies for resilience across the country.”









