Royal Jordanian airline praised for amusing French election ads

DUBAI: Royal Jordanian airline is no stranger to the limelight, having been applauded worldwide for its response to various political incidents around the world.
Now, the airline is making headlines for a marketing campaign focused on the French election, which saw centrist Emmanuel Macron win a landslide victory against far-right candidate Marine Le Pen on Sunday.
Soon after the vote, Royal Jordanian posted a series of adverts to its social media accounts, one with the slogan “France is not that far… right?”
Another ad posted on Twitter toyed with a similar idea, with the teasing slogan: “Sometimes going left feels right #Presidentielle2017 #MacronPrèsident.”
Twitter users were quick to praise the adverts.
“Another wonderfully subversive ad by @RoyalJordanian playing off the day’s big news,” wrote user Mohamad Bazzi, who tweets @BazziNYU.
The airline has been lauded online in the past, not least for its reaction to the recent US ban on large electronics on incoming flights from a handful of Middle Eastern countries.
Joke-by-joke, Royal Jordanian released via its social media platforms a slew of adverts and posts that make light of the ban.
The company kicked it all off with a satirical poem.
“Every week a new ban, travel to the US since you can, we are now poets because of you son, no one can ruin our in-flight fun, we have good tips for everyone,” the poem read.
It then took things up a notch with a 12-point plan for what to do on a 12-hour flight with no laptop or tablet.