Mobily has won a prestigious award at the Festival of Media MENA 2017, which was recently held in Dubai.
The awards are considered to be one of the most important in the field of marketing and media.
The event aims to internationally recognize the best innovative marketing and media campaigns.
The awards were decided by a judging panel, which consisted of marketing agency heads from the region.
Mobily won a silver award in the “Best Use of Influencer” category for its campaign “The Best is Yet to Come.”
The campaign was a result of the efforts of Mobily’s marketing department.
Amr Alamri, acting executive general manager marketing communication at Mobily, said the “The Best is Yet to Come” campaign has a number of aspects. “It focused on optimism about the future and highlighted the launch of the Kingdom’s Vision 2030. It also shed light on the company’s CSR programs,” he said.
Alamri added: “The award is a recognition of Mobily’s efforts. Mobily is proud to rely on our national talent for creating and implementing these campaigns.”
Mobily campaign wins at Festival of Media MENA 2017
Mobily campaign wins at Festival of Media MENA 2017
LuLu marks Founding Day with ‘Made in Saudi’ campaign
The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.
The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.
