Qatar Airways recently unveiled its highly anticipated new business class experience to the media and travel trade leaders. Ushering in a never-before-seen standard in business class travel, the customisable private suites, named QSuite, introduce a host of firsts to premium class travel, reshaping expectations for global business travelers.
The new seat design was first unveiled by Akbar Al-Baker, chief executive of Qatar Airways Group, at the opening day of the ITB Berlin exhibition. Saoud bin Abdulrahman Al-Thani, ambassador of the State of Qatar in Germany, attended the event with the mayor of Berlin, Michael Müller, as special guests of honor.
QSuite features the industry’s first-ever double-bed available in business class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room.
Adjustable panels and movable TV monitors on the center four seats allow colleagues, friends or families traveling together to transform their space into a private suite, allowing them to work, dine and socialize together.
These new features provide the ultimate travel experience that enables passengers to create an environment that suits their own unique needs.
Al-Baker said: “I am proud to unveil the future of premium travel with our new QSuite business class. Our unique and patented design is a world’s first in many ways and challenges industry norms by offering passengers more privacy, more choice and more personalization. With these innovations, Qatar Airways has revolutionized the way we serve our business class travelers, enabling our passengers to enjoy a first class experience in business class. You choose when you rest, and when you want entertainment; we offer more choices than any other airline. It only makes sense to give you the choice to make your own cabin-within-a-cabin, creating double QSuites or quadrants.”
Each seat is crafted with thoughtful and luxurious details such as hand-stitched Italian leather and satin rose gold finishing, bringing an unprecedented level of luxury, privacy and style.
In addition to the existing decadent “dine on demand” service, the new business class menu will now offer a selection of snack “sharing dishes” available throughout the flight, allowing travelers to turn dining at 35,000 feet into a social experience. A wake-up express breakfast will also be available for those who choose to sleep a little longer by making the most of the “Do Not Disturb” option available on the door of their private QSuite.
The recently announced partnership with The White Company to provide exclusively-designed cotton business class sleeper suits and luggage brand BRIC’S to provide bespoke new amenity kits featuring products from Italy’s Castello Monte Vibiano Vecchio complete the refreshed and enhanced experience awaiting business class passengers on board.
Qatar Airways also launched a completely new next-generation user interface of Oryx One, its award-winning inflight entertainment platform.
Oryx One’s interface has been redesigned to make it even easier to surf content and choose from up to 3,000 entertainment options – the most of any airline. The next-generation user interface has evolved from the rapidly maturing online media sector, presenting movies, games and a special children’s menu in a format that is immediately familiar yet revolutionary for on-board passengers.