DUBAI: A luxury online shopping platform dedicated to modest clothing launched this week as the Middle East’s fashion it-girls took to Instagram to celebrate.
The Dubai and London-based e-commerce shop called The Modist stocks high-end labels such as Alberta Ferretti, Christopher Kane and Mary Katrantzou and is dedicated to modest wear for those who wish to stay covered but stylish.
“Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are — despite our diverse backgrounds, cultures and lifestyles — a relevant conversation at this time,” The Modist’s founder Ghizlan Guenez said in a release.
“We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.”
According to the 2015/2016 Global Islamic Economy report, Muslims spent more than $230 billion on apparel in one year, with that number expected to grow to $327 billion by 2020.
“Fashion’s new gaze” is the tagline of The Mod, which aims to “bring you awe-inspiring modest fashion as well as an intimate glimpse into the lives, wardrobes and worlds of the women who are making a difference across the globe,” according to the site’s welcome letter. “Through The Modist and The Mod we are creating a home for women of all ages, cultures and faiths to shift the focus, now more than ever, firmly on the female gaze.”
Fashion bloggers such as Nadya Hasan Alanoud Badr took to Instagram to celebrate the launch, both posing with The Modist shopping bags at various locations.
Luxury online shopping portal for modest wear launches to fanfare
Luxury online shopping portal for modest wear launches to fanfare
Saudi French model Amira Al-Zuhair fronts Louis Vuitton campaign
DUBAI: Saudi French model Amira Al-Zuhair this week shared images from her latest campaign with French luxury label Louis Vuitton on Instagram.
Across the images, Al-Zuhair is pictured wearing several looks from the brand in beige, tan and brown tones.
In the first image she posted, she wore a coordinated outfit in a single shade of brown. The look included a long-sleeve top layered beneath a knee-length outer piece with wide sleeves, secured at the waist with a matching fabric belt, paired with loose, wide-leg trousers in the same tone.
Another outfit featured a long-sleeve printed top with a fitted silhouette and an asymmetric tie detail at the side, styled with slim brown trousers and a matching headscarf.
She was also seen in an ensemble comprising a long, neutral-toned inner garment worn beneath a loose, cape-style outer layer. The look was paired with matching trousers and finished with a structured Louis Vuitton top-handle bag in a metallic finish.
In a fourth look, Al-Zuhair wore a coordinated two-piece consisting of a long-sleeve blouse with decorative detailing across the chest, paired with high-waisted, wide-leg trousers in a similar tone.
This marks Al-Zuhair’s second campaign released during Ramadan. Earlier this month, she fronted a campaign for Italian luxury brand Loro Piana.
In images shared on the brand’s Instagram page, Al-Zuhair wears a floor-length olive-green dress featuring a V-neckline, defined waist seam, and fluid cape-style sleeves falling from the shoulders.
According to the brand’s caption, the Ramadan capsule highlights “intricate detailing and the beauty of simplicity,” presenting a wardrobe of comfortable silhouettes.
Shot in the warm, diffused light of a pottery artist’s studio, the campaign centered on elongated shapes, clean lines, and a muted palette of sage and sand tones.
Al-Zuhair, born in Paris to a French mother and Saudi father, has appeared on the runway for renowned fashion houses.
She has walked for Missoni, Maison Alaia, Brunello Cucinelli, Balmain, Dolce & Gabbana, Giambattista Valli, Giorgio Armani, Elie Saab and more.
In addition to her runway appearances, Al-Zuhair has featured in campaigns for brands including Prada, Chanel and Carolina Herrera.
