MEMPHIS, Tennessee: Nearly four decades after Elvis sang his last tune, his legacy got a $45 million boost with the recent opening of a major new attraction at his Graceland estate — an entertainment complex that Priscilla Presley says gives “the full gamut” of the King of Rock ‘n’ Roll.
About 200 people streamed into “Elvis Presley’s Memphis” after the late singer’s wife cut a ribbon and allowed fans to see the $45 million complex for the first time.
Resembling an outdoor mall, the 200,000-square-foot campus sits across the street from Graceland, Presley’s longtime home-turned-museum. The complex features a comprehensive Presley exhibit with clothing he wore on stage and guitars he played; a showcase of the cars he owned and used; a soundstage; a theater; two restaurants and retail stores.
“You’re getting the full gamut of who Elvis Presley was,” Priscilla Presley said during an interview after the grand opening. “You’re getting to see and participate a bit in his life and what he enjoyed and what he loved to collect.”
It is part of a $140-million expansion, which also includes a $90 million, 450-room hotel that opened last year. The complex replaces the aging buildings that have housed Presley-related exhibits for years. An old, gray, strip-mall style visitor center will be torn down to make room for a green space along Elvis Presley Boulevard, the street that runs in front of the house.
Graceland has been updating its tourist experience. Visitors now use iPads for self-guided tours of the house. The new Guest House at Graceland, with modern amenities like glass-encased showers with wall-mounted body sprays and Keurig coffee makers in room, has replaced the crumbling Heartbreak Hotel, which is scheduled for demolition.
“We want to keep updating ... If you don’t keep up with what’s going on in the times, you get left out,” Priscilla Presley said. She was joined at the ribbon-cutting by Elvis Presley Enterprises CEO Jack Soden and Joel Weinshanker, managing partner of Graceland Holdings.
The opening comes just before the 40th anniversary of Presley’s death on Aug. 16, 1977, at age 42.
Elvis Presley’s Graceland opens a new $45m complex
Elvis Presley’s Graceland opens a new $45m complex
Filipinos master disaster readiness, one roll of the dice at a time
- In a library in the Philippines, a dice rattles on the surface of a board before coming to a stop, putting one of its players straight into the path of a powerful typhoon
MANILA: In a library in the Philippines, a dice rattles on the surface of a board before coming to a stop, putting one of its players straight into the path of a powerful typhoon.
The teenagers huddled around the table leap into action, shouting instructions and acting out the correct strategies for just one of the potential catastrophes laid out in the board game called Master of Disaster.
With fewer than half of Filipinos estimated to have undertaken disaster drills or to own a first-aid kit, the game aims to boost lagging preparedness in a country ranked the most disaster-prone on earth for four years running.
“(It) features disasters we’ve been experiencing in real life for the past few months and years,” 17-year-old Ansherina Agasen told AFP, noting that flooding routinely upends life in her hometown of Valenzuela, north of Manila.
Sitting in the arc of intense seismic activity called the “Pacific Ring of Fire,” the Philippines endures daily earthquakes and is hit by an average of 20 typhoons each year.
In November, back-to-back typhoons drove flooding that killed nearly 300 people in the archipelago nation, while a 6.9-magnitude quake in late September toppled buildings and killed 79 people around the city of Cebu.
“We realized that a lot of loss of lives and destruction of property could have been avoided if people knew about basic concepts related to disaster preparedness,” Francis Macatulad, one of the game’s developers, told AFP of its inception.
The Asia Society for Social Improvement and Sustainable Transformation (ASSIST), where Macatulad heads business development, first dreamt up the game in 2013, after Super Typhoon Haiyan ravaged the central Philippines and left thousands dead.
Launched six years later, Master of Disaster has been updated this year to address more events exacerbated by human-driven climate change, such as landslides, drought and heatwaves.
More than 10,000 editions of the game, aimed at players as young as nine years old, have been distributed across the archipelago nation.
“The youth are very essential in creating this disaster resiliency mindset,” Macatulad said.
‘Keeps on getting worse’
While the Philippines has introduced disaster readiness training into its K-12 curriculum, Master of Disaster is providing a jolt of innovation, Bianca Canlas of the Department of Science and Technology (DOST) told AFP.
“It’s important that it’s tactile, something that can be touched and can be seen by the eyes of the youth so they can have engagement with each other,” she said of the game.
Players roll a dice to move their pawns across the board, with each landing spot corresponding to cards containing questions or instructions to act out disaster-specific responses.
When a player is unable to fulfil a task, another can “save” them and receive a “hero token” — tallied at the end to determine a winner.
At least 27,500 deaths and economic losses of $35 billion have been attributed to extreme weather events in the past two decades, according to the 2026 Climate Risk Index.
“It just keeps on getting worse,” Canlas said, noting the lives lost in recent months.
The government is now determining if it will throw its weight behind the distribution of the game, with the sessions in Valenzuela City serving as a pilot to assess whether players find it engaging and informative.
While conceding the evidence was so far anecdotal, ASSIST’s Macatulad said he believed the game was bringing a “significant” improvement in its players’ disaster preparedness knowledge.
“Disaster is not picky. It affects from north to south. So we would like to expand this further,” Macatulad said, adding that poor communities “most vulnerable to the effects of climate change” were the priority.
“Disasters can happen to anyone,” Agasen, the teen, told AFP as the game broke up.
“As a young person, I can share the knowledge I’ve gained... with my classmates at school, with people at home, and those I’ll meet in the future.”
