Saudi Arabia’s travel and tourism sector is expected to contribute more than $81 billion to the country’s gross domestic product (GDP) by 2026, according to data from the World Travel and Tourism Council. Exhibitors are preparing to showcase what the Kingdom has to offer at this year’s Arabian Travel Market (ATM), which is being held in the Dubai World Trade Center from April 23-27.
This is being driven, in part, by domestic tourism — the number of local tourist trips inside Saudi Arabia exceeded 47.5 million last year — a 2.3 percent rise compared to 2015. Under the Saudi government’s Vision 2030, plans are afoot to increase household spending on cultural and entertainment activities inside the country, from 2.9 percent to 6 percent.
Simon Press, senior exhibition director, ATM 2017, commented: “Plans are already well underway to achieve this target. The government has appointed the board of the General Entertainment Authority, and Six Flags has revealed exciting plans to expand into the country, with the first entertainment park scheduled to open as soon as 2020-21.
“Vision 2030 also seeks to double the number of UNESCO heritage sites to encourage more domestic tourism, while both Holy Mosques have large expansion plans, with have major infrastructure works underway or in the pipeline that would assist with travel to and within these religious sites.”
Saudi exhibitors at ATM 2017 will highlight what the Kingdom has to offer and developments in the pipeline. As well as the possible Six Flags theme park, Riyadh is also expected to see the opening of two major shopping malls: Mall of Saudi, with 300,000 square meters of retail and entertainment space, a large snow park and hotels, and The Avenues Riyadh, a $1.9 billion shopping complex. Another mega project that is bound to draw Saudi tourists is Kingdom Tower in Jeddah, proposed to be the world’s next tallest building.
Colliers International’s Saudi Arabia Hospitality Market report revealed domestic tourism will grow by 7.5 percent per annum until 2020, compared to 6.1 percent for overseas visitors.
Earlier this month, Prince Sultan bin Salman, president of the Saudi Commission for Tourism and National Heritage (SCTH), said Saudi Arabia will become “one of the biggest players” in the industry. This followed news of additional government investment in tourism totalling $800 million.
Saudi tourism to reach $81bn by 2026
Saudi tourism to reach $81bn by 2026
Cadbury Dairy Milk goes 'Irresistible'
Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.
The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.
Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.
Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter.
Available in slices and minis, it brings a little indulgence to any time of day.
Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”
Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.
With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.
The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.
