RIYADH: The Mohammed bin Salman bin Abdul Aziz Foundation, “MiSK Foundation,” won the Arab Social Media Influencers prize for the category of community service, due to its tremendous efforts in this field.
The organization was awarded for its initiatives and programs in enhancing social communications, and raising the quality of thought and creativity of youths in this domain.
In a ceremony held on Tuesday in Dubai, the prize was handed over to the secretary-general of MiSK Foundation, Badr bin Mohammed Al-Asaker, by Sheikh Mohammed bin Rashid Al-Maktoum, vice president of the United Arab Emirates, prime minister and ruler of Dubai. The Arab Social Media Influencers Summit is being held in Dubai on Dec. 13 and 14.
The award was delivered in appreciation of the MiSK Foundation’s successive initiatives, diverse programs and initiatives promoting skills, energies, and creativity, as well as creation of a positive environment for growth in the fields of culture, media, technology, and communications. The foundation focuses on youths around the Kingdom, and aims to provide different means to support pillars of knowledge in society.
Activities range from training programs, to meetings which enrich youths and raise their level of awareness and skills in dealing with social media. Discussions support positive arguments and dialogue to address social and youth issues.
Among the efforts led by the foundation over the past years was the launch of the annual Tweeps forum, which helps youths share and hone their skills and creativity via social networking sites, as well as four sessions, since 2013, on educational and awareness-raising workshops focused on communication skills development.
The annual digital visual media forum, Shoof, is also one of the foundation’s initiatives that has been carried out over the past four years.
Each year, the forum promotes new themes and visons to keep up with the latest developments in the digital visual media industry, and expand platforms and means of visual social communications. The forum also helps highlight the national capacity, and raise awareness of youths, while harnessing digital media tools to service the nation and boost partnerships between young talent, investors, and relevant authorities.
Shoof itself has seen the launch of seven different initiatives, including the establishment of an educational platform to develop educational and skills content on YouTube and Snap Chat for public and higher education students.
Other initiatives include the launch of a competition for film production focused on national and community development; supporting the development of specialized cultural films about the Kingdom’s history; training 20 young men and women in photography and visual production in partnership with the New York Film Academy; supporting the production of 30 videos for 30 charities around the Kingdom; training 500 young men and women in fields linked to visual digital media; and the founding of the Shoof Community for Visual Production to bring together youths specialized in this field; and creating skilled job opportunities.
MiSK Foundation receives Arab Social Media Influencers prize
MiSK Foundation receives Arab Social Media Influencers prize
Joy Awards 2026 spotlights arts in the Arab world
RIYADH: Riyadh hosted its annual Joy Awards, bringing together stars and creative projects from across the Arab world as part of an event that has been held annually since 2022. The 2026 ceremony continued its focus on recognizing storytelling and creative work, while highlighting projects released over the past year.
As audiences anticipated the winners following the release of the nominees, awards were presented across six sectors; music, cinema, series, directors, sports and influencers. In addition to category awards, the ceremony also honored recipients of special accolades including Personality of the Year, Lifetime Achievement, and Joy Honorary awards.
Previous events have recognized Arab and international figures for their contributions to the arts, including Matthew McConaughey, who received the Personality of the Year Award in 2025.
Amid the Kingdom’s expansion of its entertainment sector — spanning film, music and sports — the Joy Awards reflected Riyadh Season’s role in hosting large-scale cultural events.
This year’s fan-favorite nominees, many of whom were Saudi nationals, were cheered on as they walked the Joy Awards’ iconic lavender carpet, where fashion once again took center stage as a key expression of the region’s evolving creative identity.
Among winners who took home the Joy Awards was Saudi 14 year old Rateel Alshehri, who won Favorite Female Influencer. Speaking to Arab News on the lavender carpet, Rateel shared her excitement towards Joy Awards:
“I’m so excited about being at Joy Awards today, it’s something I’ve been looking forward to (…) Everyone here deserves to be here.” On her beautiful sky-blue gown, Rateel shared that she was wearing Saudi designer, Adnan Akbar.
Rateel’s excitement towards the awards was echoed by both Arab and non-Arab guests on the lavender carpet as many took in the unique atmosphere that Riyadh offers Joy Awards; where Arab entertainment and art is celebrated.
Lebanese actress Laila Abdullah also shared her enthusiasm towards both the award show and the Kingdom’s ambitions in hosting the Joy Awards and creating a hub for creative voices.
Speaking to Arab News she emphasized Saudi’s unique qualities: “It’s this mix of culture and luxury (…) It has that Gulf Arab character, the Saudi touch, you know? And that’s what really makes it stand out” Joy Awards was filled with a bustling energy that was eager and excited to give a platform to dreamers, artists, and talents who have been waiting to showcase their visions within the Arab world. It was a celebration that went beyond mere award-giving, reflecting the same ambition and creative momentum that defines Riyadh Season.
The lavender carpet paved way for international guests to speak to Saudi media on how it feels to be a part of an artistic celebration of Arab talent. Speaking to Arab News, Australian actor Luke Arnold shared his excitement towards attending the Joy Awards: “What I’m most excited about is kind of what I love about film and television, which is people from all over the world coming together to tell stories and share their expertise (…) It’s really exciting hearing about some of the potential projects happening, meeting some of the local talent here…just really excited to have more stories out in the world.”
Speaking to Arab News, Lebanese fashion influencer Karen Wazen reiterated the sentiment on Riyadh giving Joy Awards a special and unique energy for the arts, saying: “I am so impressed, I’m so proud to be at an event like this in our region, in Saudi Arabia. This is probably the most impressive and big carpet that I’ve ever seen (…) I’m very excited to watch the ceremony, but also I think to just meet so many people from our industries, it’s a beautiful place to do so.”
That vibrant atmosphere was on full display at the Joy Awards as the ceremony continued with stars like Millie Bobby Brown winning the Personality of the Year Award and the Lifetime Achievement Honor presented to acting legend Forest Whitaker. The stardom was not limited to the film sector, as American pop star Katy Perry performed her iconic songs live; and British singer Robbie Williams took to stage to give a standout performance.
The Joy Awards 2026 once again proved that setting new benchmarks in entertainment and creative expression is not only achievable, but celebrated when driven by local talent and support. As stars from around the world took to Riyadh’s lavender carpet, Arab culture was placed firmly at the forefront — spanning film, music, and digital creativity. The Joy Awards stand as a symbol of the broader cultural transformation that Riyadh is championing across the Arab world’s entertainment industry.
