"Intense and mysterious", DSquared2 Potion Royal Black brings you to the origins of alchemy, the ancient art born in Egypt during the time of the Pharaohs. The word alchemy derives from a well-known hieroglyph, KEME-KHMI, that means black earth.
Earth is one of the fundamental elements of alchemy and the symbol of all origins. Black is the symbol of fertile soil.
Coming together, these two elements bring to life the unique concept of alchemy and secrets behind it, and become a soul of the new and exclusive fragrance by DSquared2: Potion Royal Black.
Side grooves inspired by antique perfume bottles are given a modern, masculine look. A glossy black lacquer finish and the gold logo give this project a sense of power and prestige. Three labels decorating the Potion Royal Black bottle identify the product by its name, ingredients, and content. The grooved zamak cap is coated with fine glossy black lacquer.
To create this royal potion, mix the bergamot essential oil with the incense and pimento bays. You will obtain an enchanting and mysterious accord with irresistible vibrant accents.
Carry on with the preparation by combining the most precious ingredients which make up the heart of this magic potion: pure rose essence, tobacco absolute and Atlas cedar wood. Add a few drops of oud and the potion will turn into its magic black color.
Ultimately, for this potion to last, it needs base notes of musk, cashmere and gaiac woods. Add a hint of Leather to emphasize the mysterious character of this elixir.
The Royal Black potion is now ready to act. To create this royal potion, mix the bergamot essential oil with the incense and pimento bays. You will obtain an enchanting and mysterious accord with irresistible vibrant accents.
Potion Royal Black, new fragrance by DSquared2 launched
Potion Royal Black, new fragrance by DSquared2 launched
Dhahran Mall celebrates community through Sharqiyah International Race, launches Al-Tajdeed initiative
For nearly two decades, Dhahran Mall has served as a gathering place where families create memories, communities come together, and generations celebrate life’s milestones in the Eastern Province. This commitment to community was reaffirmed this past weekend as Dhahran Mall served as the golden sponsor of the 27th Sharqiyah International Race, continuing the community engagement that has always defined the mall’s identity.
Held along Alkhobar Corniche on Dec. 13, under the patronage of Eastern Province Gov. Prince Saud bin Nayef, the race brought together approximately 10,000 participants from across the Kingdom and beyond. In the days leading up to the event, Dhahran Mall hosted the official race kit distribution, welcoming an average of 2,000 runners daily over three days.
Demonstrating its commitment to inclusivity, Dhahran Mall partnered with Swaed Association for Physical Disability in the Eastern Province for a meaningful activation on Dec. 11. The event invited community members to experience wheelchair mobility firsthand, developing empathy and understanding. Persons with disabilities participated in a symbolic race from Gate 1 to Gate 3, joined by one of Saudi Arabia’s handball champions, reinforcing the message that sports and wellness unite everyone. Participants shared powerful reflections on accessibility and the importance of physical activity for all community members.
These initiatives embody what Dhahran Mall has always stood for: creating moments that resonate beyond the transaction, developing connections that endure, and serving as a cornerstone where every member of the community is welcomed and celebrated. Through programs that champion inclusivity, health, and social well-being, Dhahran Mall continues to demonstrate that meaningful engagement and authentic relationships are at the heart of everything it does.
Al-Tajdeed: Elevating guests’ experiences
This spirit of renewal and recommitment extends to Al-Tajdeed, Dhahran Mall’s comprehensive refresh initiative that began in December and will continue throughout 2026. Al-Tajdeed, meaning “renewal” in Arabic, honors the mall’s legacy while preparing for its future. This initiative will enhance guest experiences, elevate the aesthetic environment, and reinforce Dhahran Mall’s role as the Eastern Province’s premier destination for meaningful retail and lifestyle experiences. Looking ahead, the planned Dhahran Boulevard expansion will further enrich the mixed-use environment, creating new dimensions of hospitality, community, and connection.
“At Dhahran Mall, we believe that true success is measured in the memories we help create and the communities we serve,” said Majed Algothmi, acting CEO. “Our sponsorship of the Sharqiyah International Race and our partnership with Swaed Association reflect our unwavering commitment to inclusivity and community engagement. For nearly 20 years, families from all walks of life have trusted us with their celebrations, their everyday moments, and their special occasions. Al-Tajdeed is our promise to honor that trust by renewing our spaces while staying true to the values that have made Dhahran Mall a beloved institution in the Eastern Province.”
Since opening its doors in 2005, Dhahran Mall has been woven into the fabric of the Eastern Province. It has witnessed first steps in its corridors, celebrated countless Eid celebrations, hosted family traditions, and served as a backdrop for the everyday moments that define a community. Al-Tajdeed honors this rich legacy, built on genuine relationships and meaningful connections that span generations.
Dhahran Mall’s enduring strength lies in authentic connection. It’s the warmth of familiar spaces, the trust built over the years, and the understanding that a mall’s true value lives in how deeply it integrates into the lives of the people it serves. As the Eastern Province continues to grow and transform, Dhahran Mall remains committed to being the destination where community comes first, where memories are made, and where every visit feels like coming home.
