Sayidaty, a sister publication of Arab News, reached in August first place among the most visited Arab magazine websites for women worldwide, according to Effective Measure, a leading online measurement provider in the world.
More than 1.6 million unique users visited Sayidaty last month, generating more than 20 million page views from around the world with half of the visitors coming from the GCC, according to Google Analytics.
Sayidaty launched its new website in September 2012 with a strategy of covering all that are required by Arab women in their daily lives. The content includes social issues, fashions, jewelry, children’s education, marriage, family relations, cuisine, health, work, lifestyle, home, décor capacity building and more.
Sayidaty is considered the largest circulating women’s magazine in the Middle East. The success of its website on the Internet reflects its wealthy content in both print and Web editions. The success of Sayidaty.net is also reflected on the social media like Facebook, YouTube, Google+, Pinterest and Instagram.
Last July, Sayidaty expanded its online services and launched a new section titled “Experts and Forums” that links its readers with outstanding experts who provide their expertise and knowledge to visitors to the website and answers their questions on various matters such as health, health, beauty, fashion, parenting, education and marriage consultations and much more, free of charge.
Mohammed Fahad Al-Harthi, editor in chief of Sayidaty and Arab News, attributed the magazine’s remarkable achievement to the vision of Prince Turki bin Salman, chairman of Saudi Research & Marketing Group, who has set out a strategy to expand the group’s activities into the new media.
“Prince Turki’s vision has identified the company’s future direction in the light of changes and challenges in the media industry,” Al-Harthi said.
The merging of the magazine’s employees for the website and print edition helped in making optimum and effective use of their expertise, he pointed out.
"Sayidaty has also achieved first place among Arab magazines in social media with hits on Facebook reaching on average more than 1.6 million fans. Its followers on the Twitter have crossed 170,000 and nearly 12.5 million have viewed its videos on YouTube and we are rapidly increasing on other networks," he said.
Al-Harthi added: “Our popularity has also reflected on Sayidaty’s mobile applications in the region with more than 600,000 downloads through iPad, iPhone and BlackBerry. This shows the remarkable progress in the magazine’s content over the years. It also indicates that we have a lot of readers abroad following the magazine’s content using all types of media.
