Belkin, described as a creator of people-inspired consumer technology products, has announced its retail partnership deal with Axiom Telecom as a platform to broaden the reach of its smartphone and tablet accessories.
Belkin has a strong presence in the region through multiple distribution initiatives, and Axiom Telecom is a welcome addition to the company’s well-established channel program.
The partnership means Belkin accessories will be available in Axiom Telecom stores throughout the UAE from today.
Belkin will also be available through Axiom Telecom’s independent retailer network channel, which includes both resellers and dealers.
“The sheer number of stores, their customer profile, product mix and breadth of value-added services means that Axiom Telecom is a great fit with the Belkin portfolio,” said Andrew Pepperell, Belkin sales manager MEA.
“With regards to the overall distribution strategy for Belkin in the UAE, the company has looked to diversify its go-to-market strategy and develop relationships with partners whom we see as integral to future Belkin business within the region.”
Belkin is currently working with Axiom Telecom to develop some joint initiatives to strengthen and further develop the partnership.
Axiom Telecom is a major multi-brand, multi-channel distributor and retailer of mobile telecommunications devices, accessories and telecom services in the Middle East.
“Belkin has significant ambitions across the Middle East, and Axiom Telecom is proud to play a part in their ongoing success,” said Faisal Al-Bannai, CEO, Axiom Telecom.
“By providing a world-class retail experience — from product demonstration and display to post-sales support — we are confident that Belkin will be able to connect with its largest audience yet in the UAE.”
Belkin in retail partnership with Axiom
Belkin in retail partnership with Axiom
LuLu marks Founding Day with ‘Made in Saudi’ campaign
The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.
The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.
