Roots Group Arabia has opened the first showroom dedicated to Case Construction Equipment in Riyadh.
Roots Group had collaborated with Case Construction — a global company that sells and supports a full line of construction equipment — last year and an announcement regarding this was made during a joint press conference held at the opening ceremony of the Roots showroom for Case Construction in Jeddah.
The launch of new showroom came as a part of rigorous expansion plan of Roots Group Arabia to expand its product offering and after-sales services for the building industry.
The Roots Group is among the top players of the construction industry providing building materials solutions with a diversified portfolio of products and catering to the wide-ranging needs of the construction industry since its inception in 1981.
Over the years, it has built extensive experience in the industry within the Gulf Cooperation Council countries, especially in Saudi Arabia.
Samir Al-Shubaily, Deputy CEO, Roots Group Arabia and Franco Invernizzi, senior director, Africa and Middle East, Case Construction and a number of experts from real estate and construction industry were present at a joint press conference that was held in the new Roots showroom located on Khurais Road in Riyadh.
Through the new Roots showroom, Case Construction aims to provide top-notch after-sales customer support services and best quality products to its clients.
A professional team comprising the best engineers and other skilled personnel will meticulously work toward offering the full line of Case Construction equipment, along with rendering the best-in-class training and after-sales support throughout the region.
Shubaily commented: “We are extremely delighted with the opening of our new outlet wherein we will provide Case Construction equipment and offer premium services to the consumers by merging our long-term experience in the construction equipment and building materials industry with the impeccable performance of Case Construction’s heavy equipment.”
“Saudi Arabia is a crucial market for us as it has one of the largest and fastest growing construction sectors among the Gulf countries,” said Invernizzi.
Roots Group provides top-notch services in Riyadh
Roots Group provides top-notch services in Riyadh
25,000 attend Social Development Bank’s DeveGO25 forum
The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond.
The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.
Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts.
The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies.
The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment.
The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development.
The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored.
It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track.
In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.
As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs.
This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.
The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts.
The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.
