Roots Group Arabia has opened the first showroom dedicated to Case Construction Equipment in Riyadh.
Roots Group had collaborated with Case Construction — a global company that sells and supports a full line of construction equipment — last year and an announcement regarding this was made during a joint press conference held at the opening ceremony of the Roots showroom for Case Construction in Jeddah.
The launch of new showroom came as a part of rigorous expansion plan of Roots Group Arabia to expand its product offering and after-sales services for the building industry.
The Roots Group is among the top players of the construction industry providing building materials solutions with a diversified portfolio of products and catering to the wide-ranging needs of the construction industry since its inception in 1981.
Over the years, it has built extensive experience in the industry within the Gulf Cooperation Council countries, especially in Saudi Arabia.
Samir Al-Shubaily, Deputy CEO, Roots Group Arabia and Franco Invernizzi, senior director, Africa and Middle East, Case Construction and a number of experts from real estate and construction industry were present at a joint press conference that was held in the new Roots showroom located on Khurais Road in Riyadh.
Through the new Roots showroom, Case Construction aims to provide top-notch after-sales customer support services and best quality products to its clients.
A professional team comprising the best engineers and other skilled personnel will meticulously work toward offering the full line of Case Construction equipment, along with rendering the best-in-class training and after-sales support throughout the region.
Shubaily commented: “We are extremely delighted with the opening of our new outlet wherein we will provide Case Construction equipment and offer premium services to the consumers by merging our long-term experience in the construction equipment and building materials industry with the impeccable performance of Case Construction’s heavy equipment.”
“Saudi Arabia is a crucial market for us as it has one of the largest and fastest growing construction sectors among the Gulf countries,” said Invernizzi.
Roots Group provides top-notch services in Riyadh
Roots Group provides top-notch services in Riyadh
Sulaiman Al-Rajhi Endowment projects worth SR8bn launched in Makkah
Sulaiman Al-Rajhi Real Estate Company has announced the launch of several real estate projects belonging to the Sulaiman Al-Rajhi Endowment system in Makkah, with a total investment exceeding SR8 billion ($2.1 billion). These projects include commercial, residential, and hospitality developments, as well as strategic land plots, as part of the company’s commitment to supporting the Kingdom’s real estate sector and enhancing the quality of life in the holy city.
The announcement was made during a field tour by a delegation of high-level officials including Saleh Al-Rasheed, CEO of the Royal Commission for Makkah City and Holy Sites; Ihsan Bafakih, chairman of the board of directors of Sulaiman bin Abdulaziz Al-Rajhi Holding Company; Haitham Al-Fayez, chairman of Sulaiman Al-Rajhi Real Estate Company and CEO of Sulaiman Al-Rajhi Holding Company; Moath Al-Mukhudub, managing director and CEO of Sulaiman Al-Rajhi Real Estate Company; and Anas Mansour Abadi, CEO of real estate at Sulaiman Al-Rajhi Holding Company and representative of the Sulaiman Al-Rajhi Endowment, alongside members of the board of directors of both the holding and real estate companies and the executive team.
The tour included the launch of the Tilal Towers project, with an investment value of SR2 billion, featuring more than 2,500 hotel rooms, strengthening the hospitality sector in Makkah.
The delegation also visited the Tilal Village project, valued at SR2.8 billion. It is one of the prominent qualitative projects within the hospitality ecosystem in Makkah.
Furthermore, the visit covered the residential buildings within Tilal Village, comprising 828 units, with an investment of SR800 million. The delegation inspected the specialized hospital, medical complex housing, and the office and commercial plazas.
During the tour, a contract was signed for the Al-Rajhi Center project, valued at SR250 million, as part of a comprehensive rehabilitation plan.
The inspection also included the Al-Ukayshiyyah land, spanning 4 million square meters, and the Al-Ghazzawi project land, valued at SR250 million.
The tour concluded with prayers at the Aisha Al-Rajhi Mosque, the second-largest mosque in Makkah after the Grand Mosque, with a capacity for 50,000 worshippers.
This visit underscores the importance of these investments, which represent a clear direction toward enhancing the management of the endowment’s assets through diversification, redevelopment, and strategic expansion, in line with the development goals of the Makkah city and Saudi Vision 2030.
Sulaiman Al-Rajhi Real Estate, a subsidiary of Sulaiman bin Abdulaziz Al-Rajhi Holding Company, continues to provide innovative solutions to elevate the real estate sector to international standards.









