Neglect ruins Marcos’ prized shoes

Updated 24 September 2012
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Neglect ruins Marcos’ prized shoes

MANILA: Termites, storms and neglect have damaged part of former Philippine first lady Imelda Marcos’ legendary stash of shoes and other vanity possessions, left behind after she and her dictator husband were driven into US exile by a 1986 popular revolt.
Hundreds of pieces of late strongman Ferdinand Marcos’ clothing, including the formal native see-through Barong shirts he wore during his two-decade rule, have also begun to gather mold and fray after being stored for years without protection at the presidential palace and later at Manila’s National Museum, officials told The Associated Press on Sunday.
The Marcoses fled the Philippines at the climax of the army-backed “people power” revolt, which became a harbinger of change in authoritarian regimes worldwide. Ferdinand Marcos died in exile in Hawaii in 1989 and his widow and children returned home years later.
They left behind staggering amounts of personal belongings, clothes and art objects at the palace, including at least 1,220 pairs of Imelda Marcos’ shoes.
More than 150 carton boxes of clothes, dress accessories and shoes of the Marcoses were transferred to the National Museum for safekeeping two years ago after termites, humidity and mold threatened the apparel at the riverside palace. There they deteriorated further as the fragile boxes were abandoned in a padlocked museum hall that had no facilities to protect such relics and that was inundated by tropical storm rains last month due to a gushing leak in the ceiling, museum officials said.
Museum staffers, who were not aware the boxes contained precious mementoes from the Marcoses, opened the hall on the fourth floor of the building after noticing water pouring out from under the door. They were shocked to see Marcos’ shoes and gowns when they opened the wet boxes, officials said.
Workers hurriedly moved the boxes to a dry room and some were later brought to a museum laboratory, where a small team of curators scrambled to assess the extent of the damage, a process that may take months given the huge volume of the apparel. Some items have obviously been damaged by termites and mold beyond repair, according to museum curator Orlando Abinion, who is heading the effort.
“We’re doing a conservation rescue,” Abinion told the AP. “There was termite infestation and mold in past years, and these were aggravated by last month’s storm.”
“It’s unfortunate because Imelda may have worn some of these clothes in major official events and as such have an important place in our history,” he said.
Two AP journalists saw a badly tattered box at the museum with damaged and soiled leather bags and designer shoes of Imelda Marcos’ bulging out. Termites damaged the heel and sole of a white Pierre Cardin shoe. Other shoes had been warped out of shape or messed by stains.
About 100 of Ferdinand Marcos’ Barong shirts were squeezed tight into another box, some still attached to plastic hangers. A white Barong shirt on top, with the colorful presidential seal emblazoned on its pocket, looked disheveled with reddish stains and a sleeve nearly torn off.
Imelda Marcos, now a member of the House of Representatives, was not immediately available for comment Sunday.
Her massive shoe collection, including top US and European brands, astounded the world and became a symbol of excess in the Southeast Asian nation, where many still walked barefoot out of abject poverty.
Ferdinand Marcos’ successor, democracy icon Corazon Aquino, accused him of stealing billions of dollars during his 20-year rule and ordered many of his assets seized.
The clothes and shoes of the Marcoses were not among the assets allegedly stolen by them and sequestered by the government following the dictator’s fall, according to Presidential Commission on Good Government official Maita Gonzaga. The government has so far recovered $2.24 billion worth of cash, bank accounts and prime real estate from the Marcoses and their cronies, she said.
After the 1986 revolt, Aquino had Imelda Marcos’ shoes displayed at the presidential palace as a symbol of the former first lady’s lavish lifestyle. The shoes were then removed from public view and stored in the palace basement when Aquino stepped down in 1992.
Imelda Marcos claimed many of the shoes were gifts from Filipino shoemakers in suburban Marikina city, the country’s shoemaking capital, for endorsing their products. Marikina officials borrowed 800 pairs of her shoes in 2001 for a shoe museum, which has become a tourist spot. Massive flooding, however, damaged dozens of pairs of Marcos’ shoes in Marikina in 2009.
About 765 pairs, including famous brands like Gucci, Charles Jourdan, Christian Dior, Ferragamo, Chanel and Prada, survived the Marikina floods. The shoes still look remarkably new due to meticulous museum care, which includes displaying them in airtight and dust-free glass cabinets in an air-conditioned gallery, away from direct sunlight. The shoe collection draws a daily crowd of 50 to 100 Philippine and foreign tourists, who almost always leave in awe, museum manager Jane Ballesteros said.
“The first word they utter is ‘Wow,’ followed by the question, ‘Was she able to wear all of these?’” Ballesteros said. “When I say, yes, look at the scratches on the soles, the next reaction is, ‘Really?’“
“It’s amusing,” Ballesteros said. “Her shoes never fail to astound people years after.”


From historic desert landscapes to sound stages: AlUla’s bid to become the region’s film capital

Updated 07 February 2026
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From historic desert landscapes to sound stages: AlUla’s bid to become the region’s film capital

DUBAI: AlUla is positioning itself as the center of cinema for the MENA region, turning its dramatic desert landscapes, heritage sites and newly built studio infrastructure into jobs, tourism and long‑term economic opportunity.

In a wide‑ranging interview, Zaid Shaker, executive director of Film AlUla, and Philip J. Jones, chief tourism officer for the Royal Commission for AlUla, laid out an ambitious plan to train local talent, attract a diverse slate of productions and use film as a catalyst for year‑round tourism.

“We are building something that is both cultural and economic,” said Shaker. “Film AlUla is not just about hosting productions. It’s about creating an entire ecosystem where local people can come into sustained careers. We invested heavily in facilities and training because we want AlUla to be a place where filmmakers can find everything they need — technical skill, production infrastructure and a landscape that offers limitless variety. When a director sees a location and says, ‘I can shoot five different looks in 20 minutes,’ that changes the calculus for choosing a destination.”

At the core of the strategy are state‑of‑the‑art studios operated in partnership with the MBS Group, which comprises Manhattan Beach Studios — home to James Cameron’s “Avatar” sequels. “We have created the infrastructure to compete regionally and internationally,” said Jones. “Combine those studios with AlUla’s natural settings and you get a proposition that’s extremely attractive to producers; controlled environment and unmatched exterior vistas within a short drive. That versatility is a real selling point. We’re not a one‑note destination.”

The slate’s flagship project, the romantic comedy “Chasing Red,” was chosen deliberately to showcase that range. “After a number of war films and heavy dramas shot here, we wanted a rom‑com to demonstrate the breadth of what AlUla offers,” said Shaker. “‘Chasing Red’ uses both our studio resources and multiple on‑location settings. It’s a story that could have been shot anywhere — but by choosing AlUla we’re showing how a comical, intimate genre can also be elevated by our horizons, our textures, our light.

“This film is also our first under a broader slate contract — so it’s a proof point. If ‘Chasing Red’ succeeds, it opens the door for very different kinds of storytelling to come here.”

Training and workforce development are central pillars of the program. Film AlUla has engaged more than 180 young Saudis in training since the start of the year, with 50 already slated to join ongoing productions. “We’re building from the bottom up,” said Shaker. “We start with production assistant training because that’s often how careers begin. From there we provide camera, lighting, rigging and data-wrangling instruction, and we’ve even launched soft‑skill offerings like film appreciation— courses that teach critique, composition and the difference between art cinema and commercial cinema. That combination of technical and intellectual training changes behavior and opens up real career pathways.”

Jones emphasized the practical benefits of a trained local workforce. “One of the smartest strategies for attracting productions is cost efficiency,” he said. “If a production can hire local, trained production assistants and extras instead of flying in scores of entry‑level staff, that’s a major saving. It’s a competitive advantage. We’ve already seen results: AlUla hosted 85 productions this year, well above our initial target. That momentum is what we now aim to convert into long‑term growth.”

Gender inclusion has been a standout outcome. “Female participation in our training programs is north of 55 percent,” said Shaker. “That’s huge. It’s not only socially transformative, giving young Saudi women opportunities in an industry that’s historically male-dominated, but it’s also shaping the industry culture here. Women are showing up, learning, and stepping into roles on set.”

Looking to 2026, their targets are aggressive; convert the production pipeline into five to six feature films and exceed 100 total productions across film, commercials and other projects. “We want private-sector partners to invest in more sound stages so multiple productions can run concurrently,” said Jones. “That’s how you become a regional hub.”

The tourism case is both immediate and aspirational. “In the short term, productions bring crews who fill hotels, eat in restaurants and hire local tradespeople,” said Shaker. “In the long term, films act as postcards — cinematic invitations that make people want to experience a place in person.”

Jones echoed that vision: “A successful film industry here doesn’t just create jobs; it broadcasts AlUla’s beauty and builds global awareness. That multiplies the tourism impact.”

As “Chasing Red” moves into production, Shaker and Jones believe AlUla can move from an emerging production destination to the region’s filmmaking epicenter. “We’re planting seeds for a cultural sector that will bear economic fruit for decades,” said Shaker. “If we get the talent, the infrastructure and the stories right, the world will come to AlUla to film. And to visit.”