Air movie

‘Air’ hero Sonny Vaccaro coaxed Nike into believing in Michael Jordan

Vaccaro, played by actor Matt Damon in the movie “Air,” convinced Nike execs in 1984 to put their money on rising NBA star
Nearly 40 years later, the partnership has grown into an empire, with $5.1 billion in sales last year from the the Jordan Brand alone

By AFP · 09 April 2023