Tourism is a growing industry in Pakistan and with more foreign investment and funding flowing in, including from Saudi Arabia, the country has been able to develop infrastructure.
It has now built major road and air networks to cater for the mass movement of cargo and inter-city travel. Roads are being developed by several consultants from the Northern Areas all the way down to the Port of Karachi.
Often described as the “next big thing” of the tourism industry, tourism in Pakistan, with its diverse culture, people and landscapes, attracted 1 million tourists last year, which is expected to grow further by the end of this year. The main destinations of choice for these tourists are the Khyber Pass, Peshawar, Karachi, Lahore, Swat and Rawalpindi.
In its bid to promote tourism in the recent past, Pakistan, which has unique and varied cultural heritage, launched a campaign in 2007 called “Visit Pakistan,” which involved various events throughout the year including fairs and religious festivals, regional sporting events, various arts and craft shows, folk festivals and several openings of historical museums. Consequently, the World Economic Forum’s Travel and Tourism Competitiveness Report published in 2009 ranked Pakistan as one of the top 25 percent tourist destinations for its World Heritage sites.
Pakistan enjoys good tourism relations with Saudi Arabia and religious and cultural tourism form a major part of their cordial relation.
Enthusiasm is growing among the younger generation in Pakistan to perform Haj and Umrah, and according to a recent survey by a Pakistani media, every 10th person seen in Holy Ka’ba or Masjid-i-Nabvi in Madinah is a Pakistani. Urdu and Punjabi speakers wearing shalwar kameez or western suits can be seen all around.
Saudis too visit Pakistan in substantial numbers. The tourist’s attraction in the country ranges from the ruins of the historical sites of Harappan civilization mainly at its two megapolis Harappa and Mohenjo-daro and the site of one of the most ancient university in the world at Taxila, to the Himalayan hill stations, which attract those interested in winter sports.
Pakistan is also home to several mountain peaks towering over 7,000 meters, which attracts adventurers and mountaineers from around the world, especially K2, the second highest peak in the world after Mt. Everest.
The northern part of Pakistan has many old fortresses, ancient architecture and the Hunza and Chitral valley, home to small pre-Islamic Animist Kalasha community claiming to be descendants of Alexander the Great.
The romance of the historic Khyber Pakhtunkhwa province is timeless and legendry. Punjab province boasts of the site of Alexander’s battle on the Jhelum River and the historic city Lahore, Pakistan’s cultural capital, with many examples of Mughal art and architecture such as Badshahi Masjid, Shalimar Gardens, Tomb of Jahangir and the Lahore Fort.
The Saudi Government has provided extensive religious and educational aid to Pakistan, being a major contributor to the construction of mosques and madrassas (Islamic seminaries) across Pakistan, and one of the major tourist destination in Pakistan — the Faisal Mosque (dedicated to King Faisal) in Islamabad, the capital of Pakistan, is the epitome of growing cultural ties between the Kingdom and the Islamic Republic of Pakistan.
Responding to the rich support provided by the Kingdom, Pakistan renamed one of its major cities Lyallpur as Faisalabad in honor of King Faisal in 1977. Saudi Arabia was also a major supporter of the “Islamization” program of the Pakistani military ruler General Zia-ul-Haq in the 1970s.
Moreover, Saudi Arabia remains a major destination for immigration amongst Pakistanis, whose numbers in Saudi Arabia stands between 900,000 and 1 million.
Strengthening the cultural ties, Pakistan also conferred King Abdullah with their highest civilian decoration, Nishan-e-Pakistan, in 2006. President General Pervez Musharraf conferred the highest civilian award of the country in recognition of his outstanding contribution to development of greater understanding and co-operation between the two countries.
Recently a non-governmental organization was also launched to promote education, trade, investment and tourism between Pakistan and Saudi Arabia in Islamabad. Besides promoting economic and cultural ties with the Kingdom, the NGO will also facilitate the exchange of visits of educationists between the two countries.
The reason for Pakistan being a major tourist destination is because of the multiple attractions in the country. The diverse culture, traditions, historical places, beautiful valleys like Swat and Murree, a popular hill station and a summer resort for tourists are all factors behind Pakistan being an attractive tourist spot.
Historic places such as Mohenjo-Daro, Harappa and Taxila attract archaeologists from all over the world to come and visit the wonderful historic civilizations which are a part of Pakistan.
Other than these, the valleys of Pakistan have been able to attract tourists for a long period of time. These are Swat, Hunza , Naran, Kaghan and beautiful hills like Murree, Nathia Gali, and Changa Gali.
The major cities of Pakistan are not behind when it comes to attracting foreign tourists. All of them have different aspects which define Pakistani culture and traditions. Lahore is Pakistan’s second largest city and it is home to a large number of cultural places which has given it the title of being the cultural heart of the country.
The province of Khyber Pakhtunkhwa is known for its bountiful nature including valleys and plains. The Karakoram highway is also located in the vicinity of the province. Other cities like Karachi which is the largest city of Pakistan is the business center and commercial capital of the country. It is the city of Pakistan’s founder Muhammad Ali Jinnah and his mausoleum is an attractive tourist spot. It is known for its beautiful and luxurious hotels such as the Pearl Continental, Marriot and Sheraton.
The government of Pakistan is trying to attract more tourists to Pakistan by initiating the sponsorship of new businesses within the tourist market and building and maintaining road and air networks to meet international standards.
The vast human and natural resources can also contribute to the development of this growing industry as advertising campaigns need to attract tourist by developing holiday packages tailored to explore the great regions of the country.
Saudis help growth in Pak tourism
Saudis help growth in Pak tourism
Digital wellbeing summit at Ithra to confront technology’s dangers, advantages
- Event at Ithra will have over 110 digital experts, 70 speakers from 20 countries
DHAHRAN: After a two-year hiatus, the second Sync Digital Wellbeing Summit 2024 returns to the King Abdulaziz Center for World Culture, or Ithra, this week for discussions and debates by world-leading experts.
Scheduled for May 22 and 23, Ithra will be buzzing with all things that merge technology and wellness, and will feature 110 digital experts and 70 speakers from 20 countries.
“The Sync Summit 2024 is not just another conference. It’s a platform for meaningful discussions, critical reflections, and collective actions for a better digital future,” said Wadha Al-Nafjan, head of digital wellbeing at Sync. “As we navigate the digital paradox, it is vital to recognize our responsibility in shaping the world we want to live in.”
Topics including algorithmic homogenization and identity loss, AI’s impact on the creative industries, and misinformation will be tackled under the theme “Confronting the Digital Paradox.”
The summit will be held at the Ithra headquarters in Dhahran, with a live stream available.
Day one, organized around the sub-theme “Cuts Both Ways: Wrestling with the Tensions of the Digital Era,” includes seven panels, two fireside chats and two keynote talks.
It’s a platform for meaningful discussions, critical reflections, and collective actions for a better digital future.
Wadha Al-Nafjan, Head of digital wellbeing at Sync
Day two, centering on the sub-theme “A Digital Renaissance: Shaping Our Relationship with Digital for a Better Future,” will have eight panels and three keynotes. In addition, it will have the Sync Spotlight series finale, for which creative influencer Omar Farooq will screen his new documentary, “The Dark Side of Japan.”
Although there was no summit last year at Ithra, the Sync team conducted extensive research globally that led to some compelling findings.
According to their research, 81 percent of those surveyed are concerned about the unsolicited collection of their personal data, 53 percent struggle to maintain boundaries between their work and personal lives, while 66 percent believe that the internet needs more regulation. About 73 percent of participants think social media was designed to be addictive.
Furthermore, the average time spent online daily has gone down, compared with 2021. About 68 percent claim to understand AI, 87 percent think technology is allowing people to work and study more flexibly, and 91 percent use digital devices to access resources including books and tutorials.
“Never before has the world been so connected to everything and everyone. We know technology has improved our lives, but it also has the painful potential to distract and harm,” Ithra said in a statement to Arab News. The summit’s activities are geared toward “ensuring that we as humans come together to keep digital technology in check and working towards the greater good, safeguarding its future, and our own.”
The event will bridge the gap between academic research, industry practices, and end-users regarding digital wellbeing through a variety of sessions.
Sync Spotlight
A series of sessions will run in parallel to the two-day Sync Summit stage program, offering greater interaction between speakers and audience members.
Sync Action Forum
The worldwide Gen Alpha Forum, an initiative developed by Sync Research with McCann Worldgroup, will see the community expand to include Saudi Arabia parents of Gen Alpha children, as well as educators, and other Gen Alpha stakeholders.
Majlis
In partnership with Johns Hopkins, which has a local hospital at Aramco, the Majlis will host three sessions exploring digital wellbeing with educators, researchers and students.
The Plaza
The gamified experience will dive into the findings compiled by the Sync Research team through the lens of three projects which were developed with partners Horizon Group, PSB and McCann Worldgroup.
Sync Immersive
In this interactive journey, the organizers promise to provide a three-step experience designed to impact participants’ emotions and understanding, while guiding them into navigating the complexities of digital ethics.
Podcast
The booth experience will serve both as a studio to record live podcast episodes hosted by Mo Gawdat, formerly of Google, and as a multi-functional space for hosting media interviews. Saudi Arabia’s Mohammed Islam, host of the English-language podcast, The Mo Show, will also be present.
Other notable speakers this year include US data scientist and AI specialist Rumman Chowdhury; Saudi Arabia athlete, FIFA World Champion and owner of an esports team, Abdulaziz Alshehri; and Apple Inc. co-founder Steve Wozniak.
One May 21, Ithra will host the Global Digital Wellbeing Assembly, a gathering of experts from across the Kingdom and the globe to discuss the guiding objectives and roadmap for a new digital wellbeing society.
Registration is now open and attendance is free.
Saudi artistry blooms in floral sculptures
- To the artist, nature signifies creativity, inspiration and deep magical meaning, she told Arab News
RIYADH: Saudi artist Sara Abdullah’s delicate floral sculptures find inspiration in the nuances and harmony between humanity and nature.
To the artist, nature signifies creativity, inspiration and deep magical meaning, she told Arab News.
“Both (art and nature) are means of exploring the deeper aspects of the human existence. As artists, we can capture and express the intangible aspects of our lives that defy simple verbal descriptions,” she said.
Abdullah credits her artistry to her role model, her father, who introduced her to a multifaceted world of art at a young age.
“My story is like my dad’s — we started by painting characters and self-portraits but eventually transitioned to creating nature artwork,” she said.
“My father’s deep love for art and trying to convey his artistic message to the world is what makes me continue to search more for the deep meaning between art and nature and how to transform my ideas into a valuable work of art that includes a purposeful message that touches people.”
Her two art collections, Alstroemeria (2024) and Anemone (2023), are each dedicated to the spotlighted flower.
In the Alstroemeria collection, her sculptures begin with the design of the wood base, which is curved to reflect the feeling of containment and support.
She handcrafts pieces of the flower with twisted and connected edges, representing the petals from the beginning of their life until their flowering.
“Its distinction lies in its longevity among the flowers, and this is what adds to the true meaning of the artwork, which is connection, stability, love, friendship … feelings and bonds that are established after a long period of relationship,” the artist explained.
The message of the artwork is the “close connections and depth of feelings between people and the ability to support and contain each other as we go through life’s experiences.”
Abdullah describes her Anemone collection as “nature embodied in abstract sculptures … a harmonious dance between light and shadow.”
The wildflower has long inspired artists and storytellers, appearing in various works of Arabic literature, including in poems, stories and folk tales.
Anemone flowers generally grow open and wide, with a dark center.
Through this collection of sculptural works, Abdullah embodies the feeling of joy accompanied with dancing.
“When something happy happens in your life, then you start dancing as if you seem to be dancing lightly in the open air and you feel that you are open to the world due to the influence of this happiness. This simile reflects when you see the cold and light wind between the flowers, making them sway between each other lightly,” she said.
“When I prepare to create an art collection, I always try to choose pastel colors that are calm and comfortable to look at as natural colors, in addition to using materials to highlight some pieces or lines in the painting, which adds a three-dimensional touch to the artwork.”
Abdullah also described her outlook on life: “Try to deal with life as if you are like a flower that grows in its beautiful shape … and no matter how the wind blows on her at the end, she blooms beautifully again. Be always like flowers bloom.”
Saudi FM expresses Kingdom’s solidarity with Iran after helicopter crash
- Iranian president, foreign minister and seven others died when the aircraft they were traveling in went down on Sunday in a remote area of northwestern Iran
RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan expressed the Kingdom’s solidarity with Iran and its people following the death of President Ebrahim Raisi and Foreign Minister Hossein Amir-Abdollahian in a helicopter crash on Sunday.
During a phone call with Iran’s acting Foreign Minister Ali Bagheri Kani on Monday, Prince Faisal expressed his condolences over the deaths of the president and his accompanying delegation.
Raisi, 63, his foreign minister and seven others died when the aircraft he was traveling in went down on Sunday in a remote area of northwestern Iran, where the wreckage was only found on Monday morning.
267,657 pilgrims have arrived so far in Saudi Arabia ahead of Hajj
- This year’s Hajj, for the Hijri year 1445, is expected to begin on June 14 and conclude on June 19
RIYADH: As of May 19, 267,657 pilgrims had arrived in Saudi Arabia via air, land and sea ahead of Hajj, according to the General Directorate of Passports.
The directorate said it is using all of its resources to ensure entry procedures for pilgrims at all arrival points run as smoothly as possible by providing platforms that use the latest technical advances and fully trained staff proficient in many languages, the Saudi Press Agency reported.
This year’s Hajj, for the Hijri year 1445, is expected to begin on June 14 and conclude on June 19. Flights carrying pilgrims began to arrive in the Kingdom on May 9.
Saudi Libraries Commission expands Culture House network to Asir region
- Culture Houses are part of the Quality of Life Program, an initiative under Saudi Arabia’s Vision 2030
RIYADH: The Libraries Commission recently inaugurated a Culture House in the Ahad Rafidah Governorate, Asir region.
This follows a comprehensive renovation and upgrade of the public library, transforming it into a cultural hub for the area. The launch event was attended by the commission’s CEO, Dr. Abdulrahman Al-Asim.
Al-Asim told the Saudi Press Agency that the project aims to fulfill the needs and aspirations of visitors, from its architectural design and facilities to the annual schedule of events. He noted that each Culture House in the Kingdom has a clear plan for sustainability and activation, offering acultural activities for all community segments, including children, adolescents, writers, intellectuals and artists.
According to SPA, since its soft opening four months ago, the Culture House in Ahad Rafidah has attracted nearly 30,000 visitors.
The Culture House has learning spaces, a children’s theater, a main theater, and a library with designated reading areas. It also includes spaces for innovation and technology. The facility offers several amenities, such as prayer rooms for men and women, meeting rooms, a printing and computer center, a cafe, and a shop.
Culture Houses are part of the Quality of Life Program, an initiative under Saudi Arabia’s Vision 2030. The program aims to develop cultural infrastructure, enhance cultural sites, and improve public libraries, thereby contributing to the Kingdom’s cultural and artistic advancement in line with the goals of Vision 2030.
