Serco has announced the promotion of Kate Fleetwood to the role of head of operations for the western region of Saudi Arabia. The promotion of Fleetwood into this newly created role reaffirms Serco’s commitment to supporting the Saudi government and Vision 2030, with a special focus on enhancing the safety and readiness of projects across the western region.
Fleetwood is responsible for overseeing the financial and operational delivery of Serco’s contracts on the west coast of Saudi Arabia, including within the Red Sea and NEOM area, where Serco holds a number of contracts supporting the development of the giga-cities infrastructure, including providing fire and rescue services at Red Sea International Airport and supporting Red Sea Global’s carbon-neutral mobility services.
In her new role, overseeing around 200 staff, Fleetwood and her team have a core objective of bringing Serco’s many years of experience and knowledge within the transport and emergency services industry to the rapidly developing region.
Since joining Serco in October 2022, having previously worked with Rolls-Royce and National Nuclear Laboratory in the UK, Fleetwood has been instrumental in leading multiple large-scale negotiations and mobilizations, swiftly establishing herself as a key contributor to Serco’s growth in the Middle East. Additionally, Fleetwood’s promotion is also reflective of the progressive efforts of Serco’s commitment to fostering female leadership within the operations sector.
“It’s a privilege to represent Serco, a company that actively challenges the status quo in promoting the progression of women into operational roles,” said Fleetwood. “This advancement paves the way for a new generation of women to shape their own futures in the industry. As Vision 2030 unfolds, revealing an increased need for adept and experienced partners, our team is dedicated to playing a significant and important role in impacting a better future for the community here in the region, delivering top-tier transport and emergency services across the west coast and ensuring our operations both support and keep pace with the ambitions of the Saudi government.”
Fleetwood will report to Samantha Rowles, operations director — transport, for Serco Middle East, who said: “Kate’s promotion is a testament to her remarkable skillset and the exceptional value she has added to our operations in a short time.”
Her expertise and experience will be pivotal as we continue to expand our operations in Saudi Arabia.”