Taif’s rose farms bloom into global fragrance production hub

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The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
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The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
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The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
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The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)
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Updated 22 April 2024
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Taif’s rose farms bloom into global fragrance production hub

  • Flowers ‘represent our region’s heritage and competitive advantage’

RIYADH: Taif’s mountainous and famed rose farms have become a major fragrance production hub, producing over 550 million flowers annually and driving an economic engine worth millions.

Spanning 270 hectares, some 910 rose farms nurture around 1.14 million bushes across areas like Al-Hada, Al-Shifa, Wadi Muharram, Al-Wahat, and Al-Wahit, the Saudi Press Agency reported.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

From March through to April, a kaleidoscope of petals unfurls across terraced fields, supplying over 70 factories and laboratories dedicated to extracting and producing over 80 sought-after derivatives that enjoy widespread popularity in the SR64 million ($17 million) domestic market.

The fragrant crops have elevated the mountainous governorate into a global rose capital which has even set a Guinness World Record with a basket of 84,450 roses.

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Some 910 rose farms in Taif nurture around 1.14 million bushes, resulting in production of over 550 million flowers annually.

“These roses represent our region’s heritage and competitive advantage,” said Majid Al-Khalif, director general of the Ministry of Environment, Water and Agriculture’s branch in the Makkah region, underscoring the ministry’s dedication to showcasing the agricultural prowess of each region through festivals and events.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

“These initiatives not only promote local products but also foster knowledge exchange among farmers.”

Al-Khalif acknowledges the pivotal role played by collaborative efforts with local authorities in ensuring the success of these events, particularly the Rose Festival, which draws significant tourist interest.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

Visitors are treated to a firsthand experience of the rose distillation process, seminars, workshops, and other activities tailored to enthusiasts of Taif’s roses.

Hani bin Abdulrahman Al-Qadi, director of the Ministry of Environment, Water and Agriculture’s office in the Taif region, shed light on the significance of the Rose Festival, which features the participation of more than 60 farms and the families who run them, showcasing their products over five days of festivities.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

Al-Qadi said that the Sustainable Agricultural Rural Development Program, also known as Reef, was a key initiative aimed at bolstering the rose farming sector. The program focuses on enhancing the productivity of vital agricultural crops, aiming for a balanced rural development strategy. It also seeks to diversify agricultural production across rural areas while ensuring optimal and sustainable use of natural agricultural and water resources.

A dedicated unit for Taif’s roses has been established within the ministry’s office in Taif. Additionally, the adoption of tissue culture propagation for seedlings and the formation of a cooperative association to advance Taif’s rose cultivation are part of Reef’s objectives.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

The ministry is actively involved in guiding and educating rose farmers on modern techniques to increase their productivity, Al-Qadi explained. Last year, a select group of rose farmers was sent to Bulgaria under a joint cooperation effort between Saudi Arabia and Bulgaria.

This initiative, organized by the Ministry of Environment, Water and Agriculture, aimed at facilitating knowledge exchange, enhancing farmers’ skills, and promoting development in rose cultivation, distillation, and various applications in medicine and cosmetics.




The fragrant crops have elevated the mountainous Taif region into a global rose capital. (SPA)

The ministry’s office in Taif is actively engaged in providing crucial support services to local farmers, aimed at enhancing their productivity in rose farming. These services encompass agricultural guidance, initiatives to rehabilitate agricultural terraces, and rainwater harvesting schemes, tailored specifically to benefit Taif’s rose growers.

Farmers receive expert guidance on adopting best agricultural practices, with dedicated pest control teams responding promptly to requests for pesticide spraying to safeguard crops from potential threats.

The ministry also spearheads the construction of essential water infrastructure, including tanks and barriers, while also facilitating the establishment of irrigation networks to boost agricultural activities.

Emphasizing the importance of sustainable practices, the ministry encourages small-scale rose farmers to embrace and implement best agricultural methods, providing them with valuable insights into leveraging advanced technologies and optimizing rose production techniques, including essential oil extraction as part of a value chain development approach.

 


Saudi Red Sea Authority issues first license for tourist cruise agent to Cruise Saudi company

Updated 28 May 2024
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Saudi Red Sea Authority issues first license for tourist cruise agent to Cruise Saudi company

JEDDAH: The Saudi Red Sea Authority issued on Tuesday the first tourist cruise agent license for Cruise Saudi, owned by the Public Investment Fund.

Mohamed Bokhari, VP for Coastal Tourism Operations in the Saudi Red Sea Authority, handed over the tourist navigation agent license to Barbara Bozic, CEO of Destination Experiences at Cruise Saudi, at the company’s headquarters in Jeddah.

This comes as part of the authority’s efforts to build a thriving coastal tourism sector, which includes issuing licenses and permits to organize coastal tourism activities, Saudi Press Agency reported. 

The tourist cruise agent provides services to yachts and cruise ships, in addition to facilitating and supporting the vessels’ movements within the Kingdom.


KSrelief, WHO sign program to improve water, sanitation services at Yemeni health facilities

Agreement is signed by KSrelief General Supervisor Dr. Abdullah bin Abdulaziz Al-Rabeeah and WHO director-general.
Updated 28 May 2024
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KSrelief, WHO sign program to improve water, sanitation services at Yemeni health facilities

  • Under the agreement, solar-powered wells complete with pumps, water tanks, and connection pipes will be drilled in 10 health care facilities
  • Potable water supplies will be provided at 60 health care facilities where water quality monitoring and treatment will be carried out

RIYADH: The King Salman Humanitarian Aid and Relief Center signed a joint executive program with the World Health Organization worth $3,750,000 on Tuesday, Saudi Press Agency reported.

The agreement, signed on the sidelines of the 77th WHO Health Assembly in Geneva, aims to improve water and sanitation services at health care facilities and provide sustainable water supplies to the most needy in Yemen.

Under the agreement, solar-powered wells complete with pumps, water tanks, and connection pipes will be drilled in 10 health care facilities.

Potable water supplies will be provided at 60 health care facilities where water quality monitoring and treatment will be carried out.

Training for the operation and maintenance of water supplies will also be carried out and a tower tank in Al-Khawkhah district in Hodeidah will be constructed.

Steps will also be taken to improve water, sanitation and hygiene services in Ma’rib Governorate Hospital and Matnah Hospital in Sanaa.

The agreement was signed by KSrelief General Supervisor Dr. Abdullah bin Abdulaziz Al-Rabeeah and WHO Director-General Dr. Tedros Adhanom Ghebreyesus.


First group of Syrian pilgrims arrives in Makkah

The first group of Syrian pilgrims arrives in Makkah on Tuesday, Saudi Press Agency reported. (SPA)
Updated 28 May 2024
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First group of Syrian pilgrims arrives in Makkah

RIYADH: The first group of Syrian pilgrims, consisting of around 200 people, arrived in Makkah on Tuesday, Saudi Press Agency reported.

Rawaf Mina for Pilgrims Services, a company that provides services to Hajj pilgrims and is licensed by the Ministry of Hajj and Umrah, is working to provide the Syrians with the best services from the moment they arrive until they complete their pilgrimage.

A total of 532,958 pilgrims had arrived in Saudi Arabia for this year’s Hajj as of Sunday, the General Directorate of Passports has reported.


Saudi Red Crescent Authority deploys more than 2,500 staff ahead of Hajj

The Saudi Red Crescent Authority has deployed 2,540 staff across nearly 100 ambulance centers ahead of Hajj 2024. (@mediasrcaen)
Updated 28 May 2024
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Saudi Red Crescent Authority deploys more than 2,500 staff ahead of Hajj

  • The staff will be strategically positioned across 98 ambulance centers, covering entry points, pilgrim routes, and holy sites

RIYADH: The Saudi Red Crescent Authority has deployed 2,540 medical professionals, ambulance technicians, and administrative staff across nearly 100 ambulance centers ahead of Hajj 2024.

The move will ensure the well-being of pilgrims and deliver high-quality medical care during the upcoming pilgrimage, Saudi Press Agency reported.

The staff will be strategically positioned across 98 ambulance centers, covering entry points, pilgrim routes, and holy sites.

SRCA has dedicated a significant portion of its ambulance fleet to the Hajj mission to strengthen its frontline response.

This includes 320 ambulances,13 advanced response vehicles, a dedicated air wing with seven air ambulances, and two medical evacuation helicopters.It will also provide a support fleet of 15 motorcycles, 150 golf carts, 150 electric scooters, 27 electric bicycles, ten ambulance buses, and additional service vehicles.

Translators will be available to support ambulance calls, ensuring seamless communication for various medical situations encountered during Hajj.

More than 595 volunteers will assist the SRCA with ambulance services at various locations while educating pilgrims about essential preventive measures that should be taken to safeguard their health during Hajj.


US and Australia envoys laud Saudi women for social, economic achievements

Updated 28 May 2024
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US and Australia envoys laud Saudi women for social, economic achievements

  • Success in tech, finance, diplomacy, says American diplomat
  • Key work with Australia to ‘promote trade and remove barriers’

RIYADH: The envoys of Australia and the US have praised women in Saudi Arabia for their work and achievements across all sectors of the country’s economy.

In a recent interview with Arab News, the US’ Deputy Chief of Mission Alison Dilworth and Australia’s Deputy Head of Mission Kim Ralston reflected on their experiences working alongside Saudi Arabia’s women and witnessing firsthand their perseverance.

“I have been incredibly impressed with the Saudi women I have met here in the Kingdom. From tech and finance to the arts, to diplomacy, Saudi women are achieving new heights, and I am proud to work with them,” Dilworth said.

Each month, in partnership with other embassies, the US Embassy hosts a Women’s Majlis  to celebrate women’s accomplishments, experiences and share expertise in a private and intimate setting.

“Through the Women’s Majlis, a series of monthly events co-hosted with the Australian, New Zealand, German, and British embassies, and with HRH Ambassador Reema bint Bandar, we have explored the themes of ‘Women in Defense,’ ‘Women in Tech,’ ‘Women in the Visual Arts,’ ‘Women in Poetry’ and ‘Women in Shariah Law,’” Dilworth said.

The idea of the majlis was created in 2019 in a collaboration between the American, Australian, British and Canadian embassies in Abu Dhabi.

“We work with Saudi women across all aspects of our work. As an example, Australia and Saudi Arabia enjoy close relations in agriculture and food security, with embassy staff working closely with female counterparts to promote trade and remove barriers,” Ralston said.

Since her arrival in the Kingdom in 2023, Ralston has worked with Saudi Arabia women in the public and private sectors, sports, and the arts.

Ralston said “Saudi women are intelligent and driven. They are open, warm, and passionate about their work. I have thoroughly enjoyed hearing about their goals and objectives, which are not unlike my own.”

“I have particularly enjoyed sharing experiences with women on social policy matters. The talented women at the Quality of Life Program have inspired me as they encourage culture, entertainment, sports, and tourism to flourish in Saudi Arabia,” Ralston added.

She explained how impressed she was by the Kingdom’s focus on ensuring women are represented in areas where they have not traditionally worked, including the military.

When asked how she would characterize the ambitions of the Kingdom’s females, Dilworth said: “Saudi women never stop reaching for the next level.”

“I admire them (they are) fearless,” she added.

She said that when she asks Saudi Arabia women about what they will do next, they immediately say: “I want to run the business, become the next minister, or set the next record.”

The most recent majlis took place in Riyadh on May 21 at the German Embassy and focused on women in the technology sector.

One of the previous events was co-hosted by the US and Australia embassies and titled “Women in Poetry.”

Dilworth said: “We had five outstanding female poets present their original works, which were creative and inspiring. Then, to our surprise, five other women stood up and presented their poems.”

“I was so happy to see women sharing this Saudi pastime and such a key aspect of Saudi culture,” she added.

Dilworth said these events build cooperation between women from Saudi Arabia and the US. “I have witnessed the achievements of US women working in diplomacy over my 27-year career, and I am proud to be a female diplomat.

“Through sharing our stories, and hearing from others, we all add to the journey of women throughout the world who want to achieve and to make the world a better place for all.”

She added that outside the Kingdom and among those who have never visited the country, there are still many misconceptions surrounding Saudi Arabia’s women. People who have not interacted with them are not aware of their successes, drive and ambition.

When asked about her expectations before coming to the Kingdom, Dilworth said: “I did not expect Saudi women to be so prepared, so ready for the next opportunity. I wrongly assumed Saudi women would need to learn various tradecrafts, how to drive, how to run a business.

“What I found was an extremely educated, motivated, and talented workforce of women who had gained experience and knowledge either outside the country or behind closed doors, and when opportunities opened up, they were not only ready but they were also driven to prove what they can do and achieve.”

The US deputy chief of mission said that she encourages those who question the talents and motivations of Saudi Arabia’s women to “come and see for themselves.”

“Come to the Kingdom and meet the women living and working here and advancing Saudi society. Just like there are many misconceptions about the United States that we can correct when visitors come and see our beautiful country, having visitors meet women and interact here in Saudi Arabia is vitally important,” she said.

Ralston said that before arriving in the Kingdom from Australia she knew very little about Saudi Arabia, adding that “it was difficult to find information.

“I arrived with a strong sense of curiosity and was keen to hear about the strides made by women here. I was impressed to hear that Saudi Arabia was recently ranked 15th in the world on wage equality in the World Economic Forum Global Gender Gap Report 2023.”

When asked what her views on the misconceptions, Ralston said: “Misconceptions don’t concern me — they exist in every country.

“Over time, people’s perspectives of Saudi Arabia will be shaped by their own experiences, particularly as more people visit the country. Around the world, Saudi Arabia also has many female ambassadors making a positive impression.”

This includes those working in the private sector, studying abroad and even serving at the Saudi Embassy, Ralston added.