‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities. (SPA)
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Updated 01 March 2024
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‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

  • Strategy to include events at 6 major cities highlighting ancient location’s modern appeal 

RIYADH: AlUla is only just beginning its journey to becoming a global tourism destination, the region’s tourism chief said on Thursday after the launch of its new global brand campaign.

The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities: Dubai, London, New York, Paris, Shanghai, and Mumbai, Saudi Press Agency reported.

“In just a few years, AlUla has established itself as a destination on the global traveler’s wish list,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, said.

He added: “Through this campaign, we can open up the dialogue even further on a global stage, and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come,” he added.

The campaign includes a two-and-a-half-minute film by French cinematographer Bruno Aveillan.

This film, which can be adapted in length and is available in several languages, showcases the essence of AlUla through its core destination pillars: history and heritage, arts and culture, nature and adventure, and wellness, SPA added.

“Crafting this film was an enriching experience, not only because it allowed me to witness some of the world’s most breathtaking landmarks and locations but also because it offered me a vast canvas to explore the depths of my own creativity — a profound and enduring gift that AlUla bestows upon everyone who walks upon her historic sands and experiences the sheltered embrace of her oasis,” Aveillan said.

Additionally, the campaign features a series of “Brand Pillar” six-second videos that highlight iconic destinations within AlUla, such as Hegra, Jabal Ikmah, AlUla Oasis, AlUla Old Town, Sharaan Nature Reserve, and Elephant Rock.

Other highlights include balloon adventures, luxury accommodation, local arts and crafts, and the lively food and drink scene on offer in AlUla.

Melanie de Souza, executive director of destination marketing at RCU, said: “Forever Revitalising is not only about driving global awareness of a destination that until recently was relatively unknown to most travelers, but also about communicating the breadth and depth of the programs and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.

“We hope that the film and creative assets do justice to a truly unique destination.”

 

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Snap launches Saudi-focused film ‘Telgana Ala Snap’

Updated 2 min 45 sec ago
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Snap launches Saudi-focused film ‘Telgana Ala Snap’

DUBAI: Snap has launched a new campaign film, “Telgana Ala Snap,” focused on the Saudi and Gulf market.

The film, which translates to “Find Us on Snap,” showcases how audiences in the Kingdom use Snapchat; from a brother imitating his father through the old age lens, to a teenager tucked in bed watching Snap star Naif Hamdan.

 

 

Snapchat enjoys significant popularity in Saudi Arabia, with users opening the app more than 50 times per day on average. Snapchat users are also twice as likely to use the app to express who they really are compared to users of other social media platforms, the company said.

With a monthly addressable reach of more than 22 million people, Snapchat is reaching more than 90 percent of 13- to 34-year-olds in the Kingdom.

Abdulla Alhammadi, regional business lead for Saudi Arabia at Snap Inc., said: “With the Kingdom experiencing rapid transformational societal and cultural change, the simple need to stay connected with family and friends is more important now than ever, and Snapchat provides a place to do just that.”

At a time when people feel pressured to “broadcast an edited version of themselves, we provide a safe and private alternative” and the “new film echoes this” sentiment, he added.


Experts discuss the challenges of tracking the illicit flow of funds

Updated 11 min 54 sec ago
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Experts discuss the challenges of tracking the illicit flow of funds

  • Abou Sharif made her statement on Thursday in Riyadh during a panel session titled “Follow-the-Money Techniques to Detect Financial Crime: Potential and Challenges”
  • If a society is cash based, she said, it puts a strain on the tracing of funds

RIYADH: Financial inclusion is crucial to reducing challenges in tracing the illicit flow of funds, said Samya Abou Sharif, the director of Jordan’s anti-money laundering and counter-terrorist financing unit.
Abou Sharif made her statement on Thursday in Riyadh during a panel session titled “Follow-the-Money Techniques to Detect Financial Crime: Potential and Challenges” at the Arab Forum of Anti-Corruption Agencies and Financial Intelligence Units.
She emphasized the role of law enforcement and the financial intelligence units in tracing funds, the sources, transfer, and use of these funds to follow the flow of financial proceeds from criminal activities.
If a society is cash based, she said, it puts a strain on the tracing of funds “because the transactions happen outside the formal banking system.”
Therefore, Abou Sharif said, financial inclusion is crucial to encourage the opening of bank accounts, offering smooth financial services, protecting customers, and encouraging them to participate in the financial system.
“With the ongoing innovations in finance, such as the use of artificial intelligence, we need to build capacity in law enforcement in this direction, to be faster than criminals.”
Jerome Beaumont, executive secretary of the Egmont Group of Financial Intelligence Units, pointed to the creation and development of new decentralized financial spaces over the past 10 years.
“I am referring to the crypto industry and the broader concept of Web3, which encompasses cryptocurrencies. It is important to note that more than 100 new cryptocurrencies were generated and created daily at one point.”
Beaumont said we have created financial intelligence units for this new space as a reaction to these emerging platforms.
“We are now adopting and using new tools and crypto-based technologies to track transactions.”
Beaumont said that financial intelligence units face an ongoing trend: the increase in suspicious transaction reports sent by reporting entities.
“The only way to kind of bridge the gap was technology. Interestingly, a lot of those used … have been using AI, machine learning, and big data analytics.”
Maj. Gen. Abdullah Al-Zahrani, director of the General Department of Finance Investigations, Oversight and Anti-Corruption Authority, mentioned key factors for the success of the financial investigation.
“In 2023, we provided over 400 people across the Kingdom with training on financial investigations.”
Al-Zahrani said the authority has a cadre of highly trained employees working closely with the Saudi Central Bank and other authorities to combat financial crimes.
“We cooperate with our colleagues in the criminal investigation and prosecution units concerning … labor investigations, then weigh the results of these investigations to tighten the noose on criminals,” he added.
Al-Zahrani said that the authority strives greatly to determine the real beneficiary of the proceeds of the crime.
“We bear great responsibility for dealing with financial corruption as it is a very complex crime.”


Pakistan court asks defense secretary to present report on Kashmiri poet’s ‘abduction’

Updated 15 min 6 sec ago
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Pakistan court asks defense secretary to present report on Kashmiri poet’s ‘abduction’

  • Ahmed Farhad Shah, poet and journalist from Azad Kashmir, went missing from his Islamabad residence on Tuesday night 
  • Shah’s recent social media posts were highly critical of Pakistan’s powerful military and government in backdrop of Azad Kashmir protests

ISLAMABAD: The Islamabad High Court (IHC) on Thursday asked the defense secretary to present a report on the “abduction” of a poet and journalist from Azad Kashmir Ahmed Farhad Shah allegedly by Pakistan’s intelligence agencies, local media widely reported. 

Shah, who had taken to social media in recent days to criticize Pakistan’s powerful military for the recent inflation protests in Azad Kashmir in which three people were killed, went missing from his Islamabad residence on Tuesday night. 

Shah’s wife Ain Naqvi filed a petition at the IHC on Tuesday against her husband’s alleged abduction, requesting for his recovery. She urged the IHC to identify, investigate and prosecute those responsible for his disappearance.

Shah’s wife was represented in court on Thursday by lawyers Imaan Zainab Mazari and Hadi Ali Chatha while Senior Superintendent of Police Jameel Zafar, Assistant Attorney General Usman Rasool Ghuman and other officials were also present, Pakistani newspaper Dawn reported. 

“At this stage, learned counsel for petitioner contends that petitioner has specifically nominated Inter-Services Intelligence in abduction,” Dawn reported, quoting a copy of the order issued by Justice Mohsin Akhtar Kayani. 

“Therefore, secretary Ministry of Defense is directed to submit a concize report after seeking report from relevant quarters of Inter-Services Intelligence, as well as from Military Intelligence, with an explanation as to how and under what circumstances the detenu has been kidnapped and abducted from Islamabad Capital Territory, on the next date of hearing,” the order read. 

The hearing was then adjourned till Monday. 

Rights organizations have accused Pakistan’s military and intelligence agencies of illegally detaining and torturing dissenters without any explanation. Pakistan’s military and intelligence agencies deny they carry out enforced disappearances.

Pakistan Peoples Party (PPP) politician Mustafa Nawaz Khokhar appreciated the court for “thundering” for Shah’s recovery and summoning the defense secretary to the next hearing. 

“Glad to see the court taking a categorical position and wishing @ImaanZHazir & his family the best,” Khokhar wrote on social media platform X. 


World judo championship in Abu Dhabi attracts record entries 

Updated 16 May 2024
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World judo championship in Abu Dhabi attracts record entries 

  • 682 athletes from 110 countries set to perform at Mubadala Arena from Sunday
  • World Championships will feature one of the legends of the sport, Frenchman Teddy Riner, who holds the distinction of having been both the youngest and oldest world champion

ABU DHABI: A record number of judokas will be seen in action at the Abu Dhabi World Championships Seniors 2024 Individuals and Mixed Teams to be held at Abu Dhabi’s Mubadala Arena from May 19-24.

Organized by the International Judo Federation in coordination with the UAE Judo Federation, the week-long competition witnessed last-minute registrations from all parts of the world, with the number of athletes standing at 682 from 110 countries.

A total of 362 men and 320 women will compete in seven weight categories each, all vying for a share of the €1 million ($1.09 million) prize money.

The last World Championships, which were held in Doha, attracted a field of 657 judokas from 99 countries.

In Abu Dhabi, the women will compete in the -48 kg, -52 kg, -57 kg, -63 kg, -70 kg, -78 kg and +78 kg weight categories, while the men will be in action in the -60 kg, -66 kg, -73 kg, -81 kg, -90 kg, -100 kg and +100 kg weight categories.

The UAE national team will be among the leading favorites along with strong contenders from France, Japan, Brazil, Canada along with Egypt, Saudi Arabia, Lebanon, Bahrain, Algeria and Tunisia.

The World Championships in Abu Dhabi will also feature one of the legends of the sport, Frenchman Teddy Riner, who holds the distinction of having been both the youngest and oldest world champion.

Riner became the youngest world champion when he won at the 2007 edition as an 18-year-old, and he also clinched gold at the 2023 championships in Doha last year to become the oldest champion at 34 years and 36 days.

Other world champions who will be seen in action include Yang Yung-wei of Taiwan (-60kg), Matthias Casse of Belgium (-81kg), Tajikistan’s Temur Rakhimov (+100 kg), all in the men’s competition.

Confirmed so far in the women’s categories are Italy’s Assunta Scutto (-48kg), the Canadian duo of Christa Deguchi (-57kg) and Catherine Beauchemin-Pinard (-48kg) and Croatia’s Barbara Matic (-70kg).

Each gold medal winner will get almost $28,300, while the silver medal winner will get $16,000 and the bronze almost $8,700.

In the teams competition, the gold medal will fetch $98,000, the silver almost $52,200, and the bronze almost $27,200.

Mohammed Bin Tha’aloob Saleem Al-Darie, president of the UAE Judo Federation and chairman of the Supreme Organizing Committee, said he is thrilled with the overwhelming response to the competition, which has given the UAE a new certificate of excellence in hosting international sporting events.

“The overwhelming response to the registration till the final hours of deadline reflects the keenness of all countries and players to participate in the competition. Not only have we been able to attract a record 110 countries, we have also managed to have most of the former and current world champions lining up for a slice of the action in Abu Dhabi,” he said.

Teams from across the world have been landing in Abu Dhabi, and various national cadres have been working round the clock to ensure that everything works to precision during the build-up to the main competition on Sunday.

The draw of lots will take place on Saturday, May 18, while individual competitions will get under way from Sunday and go on till May 23. The final day of the championships, May 24, will be dedicated to the mixed teams competitions.


A Palestinian converted to Judaism, killed by an Israeli soldier who saw him as a threat

Updated 16 May 2024
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A Palestinian converted to Judaism, killed by an Israeli soldier who saw him as a threat

  • His unusual journey had taken him across some of the deepest fault lines in the Middle East and led to some unlikely friendships
  • In his final moments, he was once again viewed as a Palestinian who was in the wrong place, at a time of widespread anger and suspicion

JERUSALEM: At first, it seemed like the kind of shooting that has become all too common in the Israeli-occupied West Bank. A Palestinian aroused suspicions and an Israeli soldier killed him.
But then the deceased was identified as David Ben-Avraham, a Palestinian who had made the almost unheard-of decision to convert from Islam to Judaism years earlier.
His unusual journey had taken him across some of the deepest fault lines in the Middle East and led to some unlikely friendships. Most Palestinians saw him as an eccentric outcast, while many Israelis treated him as an unwelcome convert to a religion that doesn’t proselytize.
But in his final moments, he was once again viewed as a Palestinian who was in the wrong place, at a time of widespread anger and suspicion.
A DIVIDED CITY
He was born Sameh Zeitoun in Hebron, home to some 200,000 Palestinians as well as hundreds of Jewish settlers who live in enclaves guarded by Israeli troops. Tensions have run high for decades, often spilling over into violence.
Rights groups have long accused Hebron’s settlers of harassing Palestinian residents, and Palestinians have committed a number of stabbing and shooting attacks against Israelis over the years.
At its most extreme, the bitter neighbors live just a few meters apart. In some narrow alleys of Hebron’s Old City, metal netting protects Palestinian shoppers from objects thrown by settlers living on the upper floors.
Zeitoun first made contact with Jewish settlers over a decade ago, asking for help converting to Judaism, according to Noam Arnon, a Jewish settler in Hebron who went on to befriend him.
He said Zeitoun was inspired by family stories about his grandfather protecting Jews when riots erupted in 1929, when the Holy Land was under British colonial rule. Palestinians killed dozens of Jewish residents in the city.
“He went further, not only to live as a good neighbor but to join the Jewish community,” Arnon recounted.
A RARE CONVERSION
Conversion to other faiths is deeply frowned upon in Islam. In much of the Muslim world, those who do so are cast out of their communities, sometimes violently. Judaism, unlike Islam and Christianity, has no tradition of proselytization.
Such a conversion is even more fraught in Israel and the Palestinian territories, where religion and nationality usually overlap in a decades-old conflict. Judaism is the faith of most of the soldiers who patrol the territory and the settlers whom Palestinians see as hostile colonizers.
Arnon said most of the settlers from Hebron’s tight-knit community refused to accept Ben-Avraham. Only Arnon and a few others interacted with him, helping with his conversion application papers.
Religious conversions are rare but legal in areas administered by the semi-autonomous Palestinian Authority. Most are undertaken by Palestinian Christians converting to Islam for marriage.
In Israel, converting to Judaism requires an application to the government-run Conversion Authority. Ben-Avraham submitted two requests in 2018 but did not meet the requirements, according to a government official who was not authorized to speak with media and spoke on condition of anonymity.
With that pathway closed, Ben Avraham turned to Israel’s insular ultra-Orthodox community and eventually made his conversion official in 2020, according to documents published online.
AN ARREST
In the year before his conversion, Ben-Avraham was detained by the Palestinian Authority’s intelligence unit in Hebron, according to Arnon and a local Palestinian activist, Issa Amro.
The reason for his arrest was never publicly disclosed, but they believe his conversion and open connections with Israelis attracted unwanted attention.
Palestinians can face arrest or even death if they’re seen as collaborating with Israeli authorities. But few would have suspected Ben-Avraham of being an informant because his story was widely known.
Ben-Avraham told the Israeli news site Times of Israel that he was held for two months in solitary confinement and beaten before being released. Around that time, a video emerged showing him holding what appears to be a Qur’an and pledging his Muslim faith.
Arnon and Amro said his statement was likely made under duress during detention. The PA’s prosecution office said it had no information about his case.
After his release, Ben-Avraham moved in with Haim Parag, a Jewish friend who lived in Jerusalem. He returned to Hebron infrequently because of safety concerns and continued his Jewish studies. Parag said the pair regularly prayed together at a nearby synagogue.
“He was like a son to me,” he said.
Parag also said he met Ben-Avraham’s wife and some of his children, and that several close family members maintained a relationship with him even after his conversion.
The Zeitoun family declined to speak with The Associated Press, fearing reprisal. In the end, Ben-Avraham left little public record of what drove his personal convictions.
A DEADLY SHOOTING
Ben-Avraham was waiting outside a West Bank settlement for an Israeli bus to take him to Parag’s apartment March 19 when he got into an argument in Hebrew with an Israeli soldier.
Across the West Bank, Jewish settlers live apart from Palestinians in guarded settlements where they’re subject to different laws. Palestinians are generally barred from entering settlements unless they have work permits.
“Are you Jewish?” the soldier shouts in a video that circulated online and appears to have been shot by his body camera.
“Of course,” Ben Avraham answers.
“What’s your name?” the soldier says.
“David.” he replies.
“David?” the soldier says.
“Ben-Avraham, stupid.”
The soldier then orders Ben-Avraham to step away from his bag on the ground and raise his hands in the air, before saying sarcastically, “Jewish.”
A second video, apparently taken from a nearby security camera, appears to show two soldiers shooting Ben-Avraham from a close distance as he keels over backward onto the sidewalk.
The army said a small knife was found in Ben Avraham’s bag after the shooting. Parag said he gave him the knife for self-defense.
The Israeli army said it’s investigating the shooting, but rights groups say soldiers are rarely held accountable in such situations.
Israeli forces have been on high alert as the West Bank has seen a surge of violence linked to the war in Gaza. Nearly 500 Palestinians have been killed by Israeli fire since the war’s start, according to the Palestinian Health Ministry. Many have been shot dead in armed clashes during military raids, others for throwing stones at troops, and some who were posing no apparent threat.
Palestinians have also carried out several stabbing and other attacks against Israelis.
Arnon said the shooting was a tragic misunderstanding. Parag, Ben-Avraham’s friend in Jerusalem, accused the soldiers of racial profiling, saying they saw Ben-Avraham for his background and not his unexpected beliefs.
A FUNERAL
Even in death, Ben-Avraham’s identity was contested.
Parag and another Israeli friend asked an Israeli court for the body to buried him at a Jewish cemetery, filing a petition against members of the Zeitoun family who wanted a Muslim funeral. Bezalel Hochman, a lawyer representing the two Israelis, said the Tel Aviv family court ruled in their favor.
After his death caused a public outcry, the Interior Ministry granted him Israeli residency, saying it wanted “to fulfill the will and desire of the deceased to be part of the nation of Israel.”
Ben Avraham was buried in April in a Jewish cemetery on the foothills of Mount Gerizim, near the Palestinian city of Nablus, Parag said. The hilltop is sacred for Samaritans — a small, ancient religious minority that straddles the Palestinian-Israeli divide, just like Ben-Avraham.
No one from the Zeitoun family attended the funeral, said Parag, who’s designing his friend’s gravestone.
He said it will read: “David Ben-Avraham Zeitoun Parag. The Holy Jew.”