How Saudi Arabia is aiming to be home to the world’s biggest sporting events

This combination of photos shows sportsmen around the world taking part in Saudi sports event. (Supplied)
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Updated 21 August 2022
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How Saudi Arabia is aiming to be home to the world’s biggest sporting events

  • Usyk and Joshua’s heavyweight bout in Jeddah is only the latest in a long and exciting list
  • Kingdom has set its sights on the AFC Women’s Asian Cup, Asian Games and Asian Winter Games

JEDDAH: Saudi Arabia’s coastal city of Jeddah was buzzing with excitement yet again on Saturday ahead of one of the biggest boxing rematches in sporting history, between Ukrainian Oleksandr Usyk and British fighter Anthony Joshua. 

Such scenes of anticipation are increasingly familiar in Saudi Arabia, as more and more international sporting events are hosted by the Kingdom — a product of the country’s wide-ranging social and economic transformation plan, Vision 2030.




Football match between Saudi Arabia and Australia, part of the 2022 Qatar World Cup Asian Qualifiers, in Jeddah on March 29, 2022. (Photo by AFP)

Last September, Usyk shocked the boxing world when he outclassed Joshua in the first bout, claiming his fourth heavyweight title. Owing to the war in Ukraine, their planned rematch could not take place in the champion’s home country. 

Instead the bout, titled “Rage on the Red Sea,” came to Jeddah.




Oleksandr Usyk, left, and Anthony Joshua ahead of their rematch in Jeddah on Aug. 20, 2022. (AN photo by Huda Bashatah)

One of the goals of Vision 2030, launched in 2016, was to establish the Kingdom as a regional hub for world-class professional sporting events that would generate jobs for Saudi citizens and enhance overall quality of life. 

Today, sports are taking center stage in the Kingdom’s diversification drive to move the economy away from hydrocarbons and to embrace a whole host of flourishing cultural, entrepreneurial and high-tech industries.

In just a few short years, Saudi Arabia has moved to the forefront, hosting some of the biggest sporting events in the world, providing an additional boost for tourism, hospitality, leisure, and employment, while also strengthening national identity.




Saudi Crown Prince Mohammed bin Salman (C) attends the launch of the ABB FIA Formula E Championship in Diriyah, Riyadh, on Nov. 22, 2019 (Saudi Royal Palace photo/ File)

Tourism is one area Saudi Arabia is especially eager to promote with the launch of its Saudi e-visa in 2018. The Kingdom expects to have hosted 100 million tourists by 2030, drawn by a mixture of new luxury resorts and a packed entertainment calendar.

Hosting major sporting events has created new opportunities for partnerships, investments, and sponsorships at every stage in the value chain, while also demonstrating Saudi Arabia’s diversity, inclusivity, and economic potential to a broader international audience.




Toyota's Saudi driver Yazeed Al Rajhi and British co-driver Michael Orr compete during Stage 11 of the Dakar 2022 around Bisha on Jan. 13, 2022. (AFP)

From the silky smooth tarmac of the Formula E track to the epic routes of the Dakar desert race, and the Royal Greens Golf & Country Club in King Abdullah Economic City to the King Abdullah Sports City in Jeddah, the Kingdom’s sports entertainment infrastructure has improved leaps and bounds.

Saudi Arabia’s successful bid to host the 2034 Asian Games is further proof of the sector’s long-term strategic trajectory — one that is bound up in its overall national development.

In 2018, the Kingdom witnessed a flurry of major sporting events, tournaments, and championships. That year, Britain’s Callum Smith beat compatriot George Groves in Jeddah to win the WBA super-middleweight title and the World Boxing Super Series crown. 

The 2018 Ad Diriyah E-Prix was also one for the books, as the championship was staged in the historic town of Diriyah, the capital of the first Saudi state.

Since then, Saudi Arabia has hosted the Supercoppa Italiana, the expanded Supercopa de Espana, golf’s Saudi International and the $20 million Saudi Cup — the world’s richest horse race. 




Jockey Wigberto Ramos with Emblem Road celebrates after winning the 1800M race Group 1 of the $20 million Saudi Cup in Riyadh on Feb. 26, 2022. (AFP file)

It has also hosted the Saudi International Championship for Parachuting, the “Clash on the Dunes” between Joshua and Andy Ruiz Jr., the Diriyah Tennis Cup, and the Battle of the Champions BMX and skateboarding tournament, to name just a few. 

Although Saudi Arabia’s entertainment revolution suffered setbacks in 2020 at the height of the COVID-19 pandemic, with events suspended, venues closed, and international travel barred for several months, the entertainment calendar soon returned with a bang.

In 2021, the Kingdom inaugurated its crowning glory — the Saudi Arabian Grand Prix — firmly establishing itself as a leading venue for international sports events.




Drivers compete during the 2022 Saudi Arabia Formula One Grand Prix at the Jeddah Corniche Circuit on March 27, 2022. (AFP)

Built in just eight months, the high-speed circuit on Jeddah’s seafront became the fastest F1 track to have ever been constructed.

The Kingdom has now set its sights on hosting the AFC Women’s Asian Cup in 2026 and the Asian Winter Games in Saudi Arabia’s planned megacity of NEOM in 2029.




A view of NEOM’s Trojena, a mountain destination in the northwestern Saudi province of Tabuk, which is will soon offer year-round outdoor skiing and adventure sports. (Supplied)

A recent Ernst & Young report found that the value of the sporting events industry in Saudi Arabia is growing 8 percent annually, rising from $2.1 billion in 2018 to an estimated $3.3 billion by 2024. 

The contribution of sport to national GDP grew from $2.4 billion in 2016 to $6.9 billion in 2019 as the number of international events in Saudi Arabia doubled from nine in 2018 to 19 in 2019. 

Of course, the economic dividends are not the only signals of success. The Kingdom’s young athletes have clocked up significant victories, which the whole nation can rightly feel proud of.

Last year, Saudi Arabia’s Tarek Hamdi won silver in karate at the Tokyo 2020 Olympics. Then, earlier this year, Fayik Abdi became the first Saudi to participate in the Winter Olympics, held in Beijing.




Alpine skier Fayik Abdi became the first ever Saudi to participate at the Winter Olympics. (Saudi Olympic Committee)

Having performed well in its fifth FIFA World Cup appearance in Russia in 2018, the Saudi national team qualified for the this winter’s finals in March this year.

Another positive knock-on effect of the growth of sports entertainment has been a general uptake in health and fitness activities among the Saudi population. 

A new survey by Saudi Arabia’s General Authority for Statistics has revealed that 48.2 percent of people across the country now practice physical and sporting activities for at least 30 minutes a week. 




Women take part in a cross fit class at a gym in Jeddah. (AFP file photo)

This demonstrates a key milestone in creating a healthy, vibrant society in line with Vision 2030’s Quality of Life Objectives. 

Another pillar of the Vision 2030 reform agenda has been to transform the role of women. Saudi Arabia has developed several strategies to include women in sports, including the establishment of a 24-team Women’s Football League in 2020 and the launch of the first Women’s Regional Football League the following year. 




The Saudi women national football team has received a boost with the appointment of veteran German coach Monika Staab as trainer-coach. (Supplied)

Indeed, according to the Saudi Ministry of Sports, female participation in sports has increased by almost 150 percent since 2015. 

“By participating in athletic events, women achieve so much more,” Hala Al-Hamrani, founder of the first female boxing gym in Saudi Arabia, told Arab News. “Tonight’s boxing event is a big deal, but I’m going mainly to watch the first two female undercards in Saudi Arabia.”

On said undercard, a major moment for women’s boxing will see Somali-British prospect Ramla Ali become the first female boxer to feature in an official international event in Saudi Arabia, clashing with Crystal Garcia Nova over an eight-round super-bantamweight contest.




Government support for combat sports has encouraged many women in the Kingdom to train in martial arts. (Supplied/File)

“I think that is a huge step forward because it’s sending a message to the public that the government supports women competing in combat sports, which will in return allow families that were once reluctant to allow their girls to join in classes or different martial arts competitions to reconsider their position,” said Al-Hamrani. 

Such events “help dissipate the idea that women shouldn’t box,” she added. 

“The undercard and the government’s support is a big deal, showing that women’s involvement in the sport in any way is no longer taboo.” 

 

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Saudi anti-corruption authority reveals details of recent cases

Updated 13 sec ago
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Saudi anti-corruption authority reveals details of recent cases

  • Spokesman said legal procedures had been initiated against all perpetrators

RIYADH: An official from Saudi Arabia’s Oversight and Anti-Corruption Authority, also known as Nazaha, revealed on Sunday details of a number of recent criminal cases it recently investigated and prosecuted.

Outlining twenty of the most prominent corruption cases, the spokesman said legal procedures had been initiated against all perpetrators.

In one case, two Central Bank employees were arrested for receiving sums of money from a resident, who was also arrested, in exchange for depositing over SR7.3 million ($1.95 million), without verifying their source, into bank accounts belonging to commercial entities over a two-year period.

In another case, a security officer working at the General Department of Traffic was arrested for receiving SR387,000 from the owner of a public services office, who was also arrested, in exchange for illegally amending the essential data of a group of vehicles and trucks.

One of the cases also highlighted involved an employee working at a University Hospital in one of the regions who  was arrested for receiving SR100,000 from citizens in exchange for a promise to employ them at the university.

Nazaha has said it continues to work to identify and prosecute anyone involved in the embezzlement of public funds, abuse of power and position for personal gain, or otherwise harming the public interest.

It stressed that guilty parties can be pursued and held accountable even after retirement because there is no statute of limitations on such crimes.


Saudi, Bahraini public prosecutor meet in Manama

Updated 58 min 12 sec ago
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Saudi, Bahraini public prosecutor meet in Manama

  • Al-Mujeb highlighted the unwavering support the Kingdom's public prosecution receives from its leadership

RIYADH: Saudi Public Prosecutor Sheikh Saud bin Abdullah Al-Mujeb met with his Bahraini counterpart Ali bin Fadl Al Buainain in Manama, Saudi Press Agency reported on Sunday.
Al-Buainain welcomed Al-Mujeb and his accompanying delegation and expressed his delight at the visit, which he said signified the ongoing exchange of visits between the judicial bodies of the two nations and the sustained collaboration in combating transnational crime.
During the meeting, Al-Mujeb emphasized the deep-rooted historical ties between the Bahrain and the Kingdom and their continued advancement across various sectors, particularly in parliamentary cooperation and the exchange of information to ensure regional security.
He highlighted the unwavering support the Kingdom's public prosecution receives from its leadership, which he said enhanced the efficiency of its judicial processes.


Conjoined Filipino twins arrive in Riyadh for surgery

Updated 05 May 2024
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Conjoined Filipino twins arrive in Riyadh for surgery

  • Parents convey appreciation to King Salman, Crown Prince Mohammed bin Salman

RIYADH: Conjoined Filipino twins arrived in Riyadh from Manila on Sunday following a Saudi evacuation plan coordinated by the Ministry of Health, the Saudi Press Agency reported.

Akhizah and Ayeesha Yusoph were born in Panabo City in the Davao del Norte province on the southern island of Mindanao in December 2022. Their bodies share one liver.

The two 16-month-old girls arrived at King Khalid International Airport and traveled to the King Abdullah Specialized Children’s Hospital to be assessed to determine the feasibility of separation surgery.

Abdullah Al-Rabeeah, supervisor general of the Saudi aid agency KSrelief, thanked the Kingdom’s leadership for their support of the flagship Saudi Conjoined Twins Program.

The program, which is spearheaded by Al-Rabeeah, has operated on more than 130 children from 25 countries since 1990. The children were born sharing internal organs with their twin.

Al-Rabeeah spoke of the program’s global significance which marks a milestone in the field of medicine, while aligning with the ambitious goals of Saudi Vision 2030 to elevate the Kingdom’s healthcare services.

The parents of Akhizah and Ayeesha conveyed their heartfelt appreciation to King Salman and Crown Prince Mohammed bin Salman for the warm welcome and generous hospitality extended to them following their arrival in the Kingdom.
 


Frankly Speaking: How are Saudi-Malaysian bilateral relations faring?

Updated 32 min 3 sec ago
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Frankly Speaking: How are Saudi-Malaysian bilateral relations faring?

  • Prime Minister Anwar Ibrahim highlights close alignment between Malaysia’s Madani economic framework and Saudi Vision 2030, resulting in a “win-win” for both countries
  • Says ties have experienced “phenomenal advance” in terms of trade and investment, sheds light on his friendship with Crown Prince Mohammed bin Salman

DUBAI: Saudi-Malaysia bilateral relations have experienced “phenomenal advance” over the past decade in terms of trade and investment, resulting in a “win-win” for both countries, Anwar Ibrahim, the prime minister of Malaysia, has said.

Speaking to Katie Jensen, host of the Arab News current affairs program “Frankly Speaking,” during a visit to Riyadh for a special meeting of the World Economic Forum last week, Anwar said he would like to see accelerated deepening of ties.

Even compared with six months ago, when he attended the Gulf Cooperation Council’s joint summit with the Association of Southeast Asian Nations in Riyadh in October, Anwar said the “two-way traffic” of investment had advanced.

“It was a phenomenal advance and improvement in terms of trade, investments, not only in oil and gas by Aramco, but also by leading Saudi companies,” he said in a wide-ranging interview covering development, diplomacy and the fight against corruption.

“A lot of Malaysian companies, too, are involved here, of course, in a smaller scale, in many of NEOM’s and in some of the energy transition programs. And I’m pleased that this two-way traffic is advancing.

“In my discussions with the crown prince, I would like to urge that this be further accelerated because that would be a win-win for both countries.”

Prime Minister Anwar Ibrahim said he would like to see accelerated deepening of ties between Saudi Arabia and Malaysia. (AN photo)

Anwar’s personal friendship with Saudi Crown Prince and Prime Minister Mohammed bin Salman is part of the reason for this burgeoning bilateral relationship, which has in turn bolstered the GCC-ASEAN partnership.

“I must say that I’m fortunate because Crown Prince Mohammed bin Salman considered me as a friend,” said Anwar, who met the crown prince during his visit for the World Economic Forum.

“We do exchange notes from time to time and he personally requested me to be present, and gives me a good opportunity to express some of the concerns and more so to be focused on economic development, on the relationships that it covers, particularly in terms of trade and investments.

“And I think he’s very forthcoming, he’s serious, he’s very determined and he’s tough. And that is to me a credit, particularly when it comes to bilateral relations. Enough rhetoric, enough pious platitudes. We want action and effective economic programs among our countries and the region, which include, therefore, ASEAN and the GCC.”


ALSO READ: Malaysian PM condemns West’s ‘sheer hypocrisy’ over Gaza war


Saudi Arabia and Malaysia also share much in common in terms of their respective economic development programs, which Anwar says are closely aligned.

While the Kingdom recently celebrated the eighth anniversary of its social reform and economic diversification agenda — Vision 2030 — Malaysia is likewise making strides with its own development plan — the Madani economic framework.

Launched in July 2023, less than a year after Anwar became prime minister, the framework aims to position Malaysia among the world’s 30 largest economies, its top 25 least corrupt countries according to the Corruptions Perceptions Index, top 12 in the Global Competitiveness Index and top 25 in the Human Development Index.

Speaking to Katie Jensen, host of the Arab News current affairs program “Frankly Speaking,” Malaysian Prime Minister Anwar Ibrahim said he would like the deepening of Saudi-Malaysian ties accelerated "because that would be a win-win for both countries.” (AN photo)

Malaysia also aims to raise its female labor force participation rate to 60 percent and lower its fiscal deficit to 3 percent and lower. To succeed in this reform agenda, Anwar intends to weed out corruption, implement good governance, boost foreign and domestic direct investment, and raise wages.

“I studied Vision 2030 extensively,” said Anwar. “And during the session we had during the World Economic Forum, we had an opportunity to engage with Crown Prince Mohammed bin Salman for an hour asking questions on how he then sees this vision coming.”

He added: “We are now moving ahead to deal with issues that would affect the future of the world, particularly the emerging economies … dealing with energy, with digital, with technology, with quality education, with good public health service, with AI.

“And I think this is the direction which is consistent with the Madani, because we also talk about civilization and values and integrity and, more importantly, the issue of good governance.”

A shared economic trajectory is not the only thing Saudi Arabia and Malaysia have in common. Both nations have also pursued their own independent foreign policy, without submitting to the demands of powerful allies or choosing sides in superpower rivalries.

“Firstly, we are not tied to this xenophobic view of viewing China in a negative sense,” said Anwar. “As a neighbor, we have not encountered problems with them.

“Of course, there are teething issues which we do encounter with all our neighbors and countries, but we maintain excellent relations, which would enormously benefit Malaysia as an emerging economy: Investments, trade and even cultural exchanges.

“And we also have a very strong presence of the ethnic Chinese in Malaysia. And I think to deny them a right of engaging would be futile.

“At the same time, as I have said earlier, cumulatively, the US remains the most important trading partner. And we are comfortable with it. We have benefited from its training, the technology transfer and also the workforce.

“Now there’s a continued presence of European countries, including Germany. And I think, why can’t we be just friends and engage with everybody? And those who are having problems should not impose and dictate their policies to the smaller economies, because we cannot afford to have that.

“There’s no reason whatsoever for us to be involved in that sort of a trade war, or bifurcation or tense relations between these countries.”

On the domestic front, Anwar has been true to his word on combating corruption. The Malaysian Anti-Corruption Commission has confirmed it is investigating former Prime Minister Mahathir Mohamad in connection with a case involving his sons, Mirzan Mahathir and Mokhzani Mahathir, who have been ordered to declare their assets.

Mahathir is a vocal critic of Anwar, who served as his deputy during the 1990s before being jailed. Anwar has denied accusations of using his anti-corruption drive to settle an old political score.

“We cannot deny the fact that any effective measure to combat corruption would invite some negative political remarks,” said Anwar.

“So, are we suggesting that effective anti-corruption moves should avoid dealing with past corrupt leaders? Of course, the answer is no, because then the public would think that if you belong in a certain level, then you should be safe, excluded from these operations.

“So, I leave it entirely to the Anti-Corruption Commission. They do not consult me. My instructions are clear: We must stop the rot. It does not matter what the position, present or past. If you find basic reasons to suggest that investigations must be conducted fairly and professionally, please do so, because you cannot be selective, whether they are in the government or opposition, whether present leaders or past leaders.

“Otherwise, leaders like me will take the opportunity. You amass wealth as much as possible, quietly, and then later I’ll be safe because past leaders should not be touched. I think this is not the position that we take.

“I started this administration with clear calls. Good governance to rid the country of the scourge of corruption, which has led to so much waste. The endemic corruption is a scourge because it has condemned the society and the poor have suffered due to this. And many of our programs have been somewhat scuttled.

“So, we will proceed regardless. And it does not bother me in terms of the political reaction, because the Anti-Corruption Commission must remain independent and professional.”
 

 


Saudi defense minister meets with Burkinabe counterpart

Saudi Defense Minister Prince Khalid bin Salman meets with Burkina Faso’s Minister of Defense and Veterans Affairs in Riyadh.
Updated 05 May 2024
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Saudi defense minister meets with Burkinabe counterpart

  • The ministers discussed regional and international developments and efforts made with regard to them

RIYADH: Saudi Arabia’s Defense Minister Prince Khalid bin Salman met with Burkina Faso’s Minister of Defense and Veterans Affairs Kassoum Coulibaly in Riyadh on Sunday.

During the meeting, relations between the two countries and military and defense cooperation were discussed.

The ministers also discussed regional and international developments and efforts made with regard to them.